A company is deploying smartphones for its mobile salesforce. These devices are for personal and business use but are owned by the company. Sales personnel will save new customer data via a custom application developed for the company.
Full Answer
What goes into mobile application development?
When the first smartphones appeared in the market, custom mobile app development was expensive. Businesses needed to find the developer familiar with a number of native languages such as Objective C for iOS and then Java for Android platforms to create a mobile app with an engaging user experience (UX) and fully functioning back end.
Breaking down the mobile application development capabilities of the Salesforce Platform
The Salesforce Platform is one of the best examples of a mobile application development tool. Businesses can use the Salesforce Platform for one-stop shopping — whether they are looking for complex, intelligent, and connected customer application development, or simple, process-oriented apps to mobilize any business process for employees.
Increasing employee productivity with the Salesforce1 Mobile App
To tackle the challenge of managing employee productivity, businesses can access the Salesforce1 Mobile App container. This allows businesses to create and manage productivity apps without writing code. This includes such apps as:
Using Heroku to create consumer-grade mobile experiences
Using Heroku, companies can get their developers to write either hybrid or native apps that meet their customers’ specific requirements. The Salesforce Platform’s Heroku service has a scalable “elastic” compute capability that can easily adjust to meet any demand.
How to make the most of the mobile development tools found on the Salesforce Platform
In a recent Gartner survey, 45% of respondents with knowledge of their organization’s software strategy said one of the current top five IT project priorities is “application modernization of installed on-premises core enterprise applications.” Furthermore, it is estimated that worldwide spending on enterprise application software will grow to more than $201 billion in 2019.
