What is Pardot used for in Salesforce?
Salesforce Pardot is a marketing-focused platform that helps teams build landing pages and email campaigns, supports personalized customer experiences online, and tracks the performance of search engine marketing efforts. How do I connect Pardot to Salesforce?
What can we do for you at Salesforce?
We help you plan your app or solution strategy, develop Salesforce expertise, create a go-to-market strategy, generate customer demand, and support your ongoing success as part of our thriving Salesforce ecosystem.
Why should I become a Salesforce partner?
Why should I become a Salesforce Partner? We help you plan your app or solution strategy, develop Salesforce expertise, create a go-to-market strategy, generate customer demand, and support your ongoing success as part of our thriving Salesforce ecosystem.
Become an AppExchange Partner
Build apps faster with the Salesforce Customer 360 Platform. Market and sell your app on the AppExchange, the #1 enterprise cloud marketplace.
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Marketing Automation Software
A marketing automation software is a tool that helps you automate all of your marketing tasks, streamline workflows, and measure the outcomes of your campaigns. They can act as a central marketing database and help you create personalized, segmented, and timely marketing experiences for your customers.
What Is Salesforce Pardot?
Salesforce has two marketing automation products – Salesforce Pardot and Marketing Cloud. Marketing Cloud is typically used as a B2C tool, while Pardot is used for B2B.
Pardot Pricing
Salesforce Pardot offers four marketing automation plans - Growth, Plus, Advanced, and Premium.
Which Plan Is the Best?
If you are just starting out, the Plus plan is a great choice as it includes all the primary features that you will need. However, if you want to gain the full benefit from all the complex features powered by AI insights, you can sign up for the Advanced plan.
Benefits of Salesforce Pardot
It offers a huge range of benefits, but they're all aimed to tackle the four main challenges of marketing - lead generation, lead management, ROI reporting, and sales alignment. Here are some of the most important benefits:
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