Rich messaging, such as buttons and carousels, are not supported by Salesforce. Therefore, we have created our own scripts for you to add in Salesforce as static resources to enable buttons as rich messages in dialogue flows. ❗ Note that Snap-in chat is required for this.
Full Answer
What is a cinemagraph in email?
Giving a truly cinematic effect to an image, a cinemagraph is something that is gaining great popularity. What makes it desirable is that just one element in the image is animated, leaving the rest of the image static. In emails, this can help to drive attention to a definite aspect of your campaign.
What is a GIF in email?
A GIF is a set of images that change in a pre-set duration and give the impression of animation. In emails, a GIF can help to enhance engagement, reinforce your message and fit larger amounts of content in lesser space without making the space look cluttered. Icing on the cake? GIFs are easy to create and enjoy a solid support from email clients.
Does Outlook 2019 support GIFs?
Outlook 2019 does not support GIFs. What it will show is just the first frame of your GIF. It is thus essential to put in the most important message in the first frame itself.
Is a video worth a thousand words?
While a picture is worth a thousand words, a video is probably worth a thousand pictures. Nothing can beat the message conveying power of a video, which is the marketing world’s new darling. While a video is a visual treat, it obviously enhances customer engagement.
Static Images in Email
Have you, at any point, thought about why we always start teaching kids through pictures and why the most successful speakers are the ones who use numerous visual aids while delivering their speech? Well, the logic is same in both the scenarios. Simply put, pictures are processed a lot faster by our brain than “words”.
GIFs in Email
GIFs are my personal favorite. They give the liberty to display sizeable content in limited space. These animations can make your subscribers look forward to receiving your emails and help you increase open rates as well as click through rates. If you have enough resources, it is a breeze to create GIFs.
Cinemagraph in Email
Cinemagraph is the new rage on social media and it is all set to transform the marketing emails. Unlike GIFs, cinemagraphs give the illusion of a video through seamless looping. Imagine you run a restaurant. Wouldn’t it be great to design an email with barbecue skewers in action?
Embedded Video in Email
Whether it is event invitations or emails announcing the product launch, embedded videos in emails can work extremely well in fulfilling the purpose of your campaign. They provide a wonderful user experience and help you establish your brand identity.
What is rich media in email?
Images are the simplest form of rich media that you can put into an email and by far the most commonly used. Pictures can convey an atmosphere, a concept, or an emotion that words alone cannot.
Can you block images in email?
Images are blocked on many email clients, as many as 42%, according to Litmus. This means you must ensure that you include alt text and some simple formatting options like blocks of color (if alt text fonts are also blocked). Requires some HTML experience to embed correctly. Images are the bare minimum. Put them in your email and plan how the email ...
Is video supported on all browsers?
Cons. Not supported on all browsers – have a backup plan. Video can be a dead end in an email, where no one converts because they already saw the video. Videos are engaging, but make sure you plan for the large percentage of users on Outlook.
Is audio a good email?
Often there’s very little practical value. Audio is not a popular choice for email, and it’s easy to see why. Most people check their emails during the moments in between. They might not want to stop the music they’re listening to or interrupt the meeting they’re in to listen to your email.
How to ensure fast loading email?
To ensure a fast-loading email, linked images are the safest bet. Get the images loaded from an external server with the help of <img src> tag. Do not forget to add the Alt title tag for all images used.
What is rich media?
Using Rich Media is the easiest way to make your emails stand out in your subscriber’s inbox. Just keep the rendering challenges and workarounds in mind so you can deliver the best email experience to your subscribers with an awesome design.
Why use images in email?
Images in emails engage recipients much better than plain text does. Use attractive and relevant images that match the purpose of the email. The right kind of images can help you get a higher click-through rate and build a better brand identity.
How many emails will be sent in 2022?
According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in 2018. This is expected to increase to 333 billion by the end of 2022.
Emails from Salesforce
The next category is sending emails from Salesforce. There are 3 options to choose from when determining how the email is sent. It can be sent using Salesforce email servers ‘Send Through Salesforce’, using gmail or office 365 accounts ‘Send through Gmail or Office 365’ or using a company SMTP mail server ‘Send Email Through Email Relay’.
Mobile
To work with emails on a mobile device, Inbox for iOS and Andriod, a paid feature, can be used. This adds the ability to log emails to Salesforce records and custom objects, create Salesforce records and tasks and track and schedule emails.
Emails to Salesforce
The last category includes the options for processing emails into Salesforce. A simple way to relate emails to Salesforce records is to use ‘Email to Salesforce’ which works by entering a special Salesforce generated email address in the bcc field of emails sent.
Using The Static Image
Using A Gif
- A GIF is a set of images that change in a pre-set duration and give the impression of animation. In emails, a GIF can help to enhance engagement, reinforce your message and fit larger amounts of content in lesser space without making the space look cluttered. Icing on the cake? GIFs are easy to create and enjoy a solid support from email clients. In this email from Bonobos, they have pro…
Using A Cinemagraph
- Giving a truly cinematic effect to an image, a cinemagraph is something that is gaining great popularity. What makes it desirable is that just one element in the image is animated, leaving the rest of the image static. In emails, this can help to drive attention to a definite aspect of your campaign. Take a look at this email from Mr Porter. The subtle movement of the flames alone i…
Using Video
- While a picture is worth a thousand words, a video is probably worth a thousand pictures. Nothing can beat the message conveying power of a video, which is the marketing world’s new darling. While a video is a visual treat, it obviously enhances customer engagement. Butlin’s, in their email, uses an embedded video to promote their travel packages. Superb is the word!