Slaesforce FAQ

how higher ed uses salesforce

by Martin Howell Published 2 years ago Updated 2 years ago
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The majority of Salesforce adopters from the higher education industry use a combination of the Sales and Marketing clouds to achieve new levels of marketing communications quality, higher engagement figures for students and alumni, and, ultimately, boost the enrollment rate across all departments.

Higher Education Software from Salesforce
Education Cloud helps you become a Connected Campus by bringing together education data through system integration, connecting your institution's student information system, student management system, school management system, and other school software.

Full Answer

What higher education should know about Salesforce?

  • Community Cloud
  • Education Data Architecture
  • Social Studio
  • Nonprofit Cloud

How to be successful with Salesforce?

  • Analyze what the needs of the users are, then design, test, and develop software that meets those needs
  • Design Salesforce solutions and create effective project plans. ...
  • Suggest new software upgrades for the customers’ existing apps, programs, and systems

More items...

What is Salesforce1 for Higher Ed?

Salesforce for Higher Education is the primary CRM for enrollment management, student retention, academic support services, and residence life staff. It functions as the primary one-to-one student communication tool for revenue generation reliant on incoming student tuition to fund 90% of the university budget.

How much does sales force cost?

Small Business Solutions

  • Essentials: $25/user/month. All-in-one sales and support app
  • Sales/Service Professional: $75/user/month. Complete sales/service solution for any size team
  • Pardot Growth: $1,250/org/month. Suite of marketing automation tools for any size team

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Why do universities use Salesforce?

Innovative colleges and universities, including USC, Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI.

Do schools use Salesforce?

Many K-12 schools, districts, and networks ― public and private ― are already using Salesforce for these and other critical functions.

What is CRM in higher education?

CRM stands for customer relationship management and for colleges and universities, a single CRM solution can be implemented to unify and to manage all contacts from prospective students to enrolled students to alumni and donors. Centralizing this data allows schools to have a 360 degree view of their constituents.

What is Salesforce for students?

Deliver Unified Advising Experiences Salesforce helps you connect everyone — students, staff, advisors, and faculty — with Student Success Hub for Higher Education. Understand students deeply, identify risk trends, and ensure students stay on a path to success.

Is Salesforce free for students?

Start Transforming the Student Journey Now Scroll down to learn more about our products, and get started now with Salesforce and the Education Data Architecture (EDA) for free.

How many nonprofits use Salesforce?

40,000 nonprofit organizationsThrough the Power of Us product discount and donation program, more than 40,000 nonprofit organizations, foundations, and higher education institutions are using Salesforce.

What factors you would consider in selecting a CRM for an educational institution?

Factors to consider when choosing a CRM solutionCloud or On-Premise? ... Is it really a “SMARKETING” solution? ... Does AI augment your sales and marketing process? ... Is the CRM easy to use? ... Is the CRM customizable? ... How easily can you capture and engage buyers? ... Will the CRM grow with you? ... Will the CRM work wherever you are?More items...•

How can education CRM help institutes to scale their admissions?

An Education CRM is a software designed exclusively for the education industry with the goal of increasing admissions by digitizing the entire process. It helps to manage, integrate, and nurture leads with ease, as well as automate the admission process.

What is Salesforce Heda?

The Higher Education Data Architecture (HEDA) is an open-source, community-driven data architecture designed to help educational institutions of all sizes use Salesforce out-of-the-box.

Does salesforce have an LMS?

The right LMS for Salesforce includes these features: The ability to invite contacts individually to your learning site from within Salesforce. The ability to sync learners with their Contacts Account in Salesforce based on a unique identifier such as the learner's email address.

What is Salesforce Apex hours?

Salesforce Student Apex Hours is an online series of 10 sessions, with each session specifically tailored for students across India and globally and led by experienced Salesforce experts with a diverse industry experience.

How many products does Salesforce have?

7 Salesforce Products that can transform your businessSalesforce Sales Cloud.Salesforce Service Cloud.Salesforce Marketing Cloud.Salesforce Community Cloud.Salesforce Analytics Cloud.Salesforce Apps Cloud.Salesforce IoT Cloud.

A CRM Platform for Higher Education

Unify learner, faculty, and staff data into a single source of truth and innovate quickly with an agile platform designed for higher education.

Our digital campus – from anywhere

See how institutions are using Salesforce and Slack to power student, faculty, and staff success.

Integrated Solutions to Support The Learner Lifecycle

Find, engage, and enroll best-fit students on one, integrated platform.

Explore Our Latest Education Cloud Resources

Historically Black Colleges and Universities (HBCUs) are fundamental pillars in driving social change. Here are four ways to support America’s…

Looking for Pricing?

Education Cloud provides an integrated platform to expand the reach and impact on your campus. Contact our team of experts to discuss your needs today.

Arizona State University

Arizona State University (ASU) uses Education Cloud to break down information silos across campus and manage individual student relationships at scale. Since implementing Education Cloud, ASU has seen an increase in first-year student retention rates by 1.3 percentage points.

Let Us Help You Get Started

Learn more about Education Cloud on Trailhead! Earn badges and learn on-demand for free with guided trails for higher ed institutions.

Which colleges use Salesforce?

Innovative colleges and universities, including USC, Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI.

How much did Morehouse raise in Salesforce?

Monique Dozier, vice president of institutional advancement at Morehouse, says that with the transition to Salesforce, the advancement office raised a record $107 million —an eight-fold increase over its levels from 2013 to 2018 and the highest total in Morehouse history.

What is Morehouse College?

Morehouse College, the only historically Black liberal arts college in the U.S. dedicated to educating and developing men, lacked the marketing and fundraising technology to make the college more competitive for multi-million-dollar gifts.

BRIAN PEDDLE, CTO

UMass Lowell uses Salesforce to build “one-stop” center improving student experience.

Customer Story

London School of Economics blazes a trail in student engagement with Salesforce.

Customer Story

UCSF looks past “one-size-fits-all” campaigns to reach niche alumni groups.

Customer Story

Austin ISD uses Salesforce to raise resources for vital school programs.

Customer Story

KIPP unifies student, alumni data and simplifies donor management with Salesforce.

Create 360-degree views across the entire student lifecycle with Salesforce.org Education Cloud

Deliver the personalized engagements, proactive advice, and connected experiences students expect — the moment they express interest in your campus. Discover how Education Cloud for Higher Education empowers institutions of all sizes with 360-degree views across the entire student lifecycle.

Discover how Salesforce.org is your partner in education

See how Salesforce.org is preparing students for the future of work, fostering community-driven innovation, and bringing together institutions to reimagine the student experience.

What is Salesforce App Cloud?

In addition to its CRM SaaS products, Salesforce also provides a platform, called App Cloud, for the creation and exchange of customized solutions that connect with Salesforce. This platform comes with over 3,000 apps already available and allows for the sale of custom apps.

What is Salesforce CRM?

Although students are much more than customers in Higher Ed, Salesforce’s approach to CRM ensures that your institution has the tools it needs to connect with prospective students, engage with current students, and reach out to alumni. Through a combination of mobile, social, and cloud technology, Salesforce brings together all of a student’s information and links each interaction that student has with the institution in one place. Being able to track, analyze, and engage with students at each step in their academic journey is key to ensuring their success.

What does Jack of All Trades mean in Salesforce?

Salesforce’s diverse array of products means that you have a lot of options for customizing your service, but it also means that Salesforce’s attention is divided. If you’re looking for something specific, you may be better off with a service that focuses solely on what you need.

What is Salesforce Wave Analytics?

Among Salesforce’s services is a cloud-based business analytics solution called Salesforce Wave Analytics. Wave connects with Salesforce and offers users the ability to draw in data from different systems or departments and create reports with ease. Those reports can then be shared with colleagues within Salesforce, making collaboration easier.

Is Salesforce a learning curve?

No matter what service you’re implementing, there’s inevitably going to be a learning curve. While learning experiences may differ between individuals, it’s hard to ignore the fact that Salesforce’s breadth of services, while robust, also inject added complexity into the learning process. They attempt to make up for this by providing tools to make Salesforce easier for new users, but depending on the services you’re looking to implement, it could end up significantly more difficult for your users to learn than other platforms.

Is assembly required in Salesforce?

Sometimes too much of a good thing can be a deal-breaker, depending on your institution. In Salesforce’s case, the amount of products and customization they offer may be a disincentive if you are looking for a single service to address your problems right out-of-the-box.

Is Salesforce a SaaS or PaaS?

While Salesforce offers both CRM software-as-a-service ( SaaS) and platform-as-a-service (PaaS) solutions, providers that focus entirely on one of those services may be able to individually provide a better service to your institution. 4. Some Assembly Required.

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