When did Salesforce acquire Krux?
November 1, 2016: Salesforce completed its acquisition of Krux, a CRM traffic and data management platform. In 2017, the company announced that Krux had become Salesforce DMP.
What is Krux doing now?
Today, Krux is now Salesforce DMP. It has been six months since Krux joined the Salesforce Ohana. And, today we are kicking off our fifth Data Matters event with an amazing community of brand marketers, publishers, agencies, partners and employees. We think of this community as Data Trailblazers.
What companies have been acquired by Salesforce?
October 1, 2019: Salesforce completed its acquisition of ClickSoftware, a leader in field service management solutions. See more. August 1, 2019: Salesforce completed its acquisition of Tableau Software, bringing together the world’s #1 CRM with the world’s #1 analytics platform. See more.
When did Salesforce acquire datorama?
August 20, 2018: Salesforce completed its acquisition of Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. See more.
How much did Salesforce pay for krux?
In this session, Marc Bodnick, former Business and Community Leader at Quora, sits down with longtime friend Tom Chavez, Co-Founder and CEO of Krux, to get the inside story of Krux starting from its early days to getting acquired by Salesforce for a cool $700 million back in November 2016.
What is krux called now?
Krux Is Now Salesforce DMP.
Who bought Salesforce for marketing cloud?
ExactTargetIt acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.
What company did Salesforce recently acquire?
Slack2021 saw the aftermath of Salesforce's acquisition of Slack, its largest buy to date. The following acquisitions show how Salesforce aims to connect its services in one ecosystem. When Salesforce acquired Slack in 2020, it planned to make the platform its operational backbone.
What does krux mean?
1 : a puzzling or difficult problem : an unsolved question The origin of the word is a scholarly crux. 2 : an essential point requiring resolution or resolving an outcome. 3 : a main or central feature (as of an argument) …
Is Salesforce sunsetting Social Studio?
The Salesforce platform social media scheduling tool, which we all know as Social Studio, has officially entered sunset mode and has a retirement date set for 2024.
Who are Salesforce competitors?
The list of top Salesforce competitors include:Microsoft Dynamics 365 for Sales. ... Sugar Sell. ... Insightly. ... HubSpot Sales. ... Pipedrive. ... Oracle CX Sales. ... Pipeliner. ... SAP Sales Cloud.More items...•
What is Salesforce next acquisition?
July 21, 2021: Salesforce completed its acquisition of Slack Technologies, Inc. Together, Salesforce and Slack are creating the digital HQ for success from anywhere.
How many customers does Salesforce Marketing Cloud have?
More than 150,000 customers trust Salesforce to help drive results for sales, service, and marketing.
Is Google going to buy Salesforce?
Acquiring Salesforce Google could acquire Salesforce and reach its goal to become the No. 2 cloud player by 2023, RBC said. According to a source who spoke with Business Insider in August, Kurian told employees Google Cloud has a five-year goal to become "at least the No.
How much money is Salesforce worth?
How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. Salesforce net worth as of June 22, 2022 is $166B.
What companies does Salesforce invest in?
Since 2009, we've invested in and partnered with more than 400 of the world's most tenacious enterprise software companies from seed to IPO, including Airtable, Databricks, DocuSign, Guild Education, Hopin, monday.com, nCino, Snowflake, Snyk, Stripe, Tanium, and Zoom.
Is Krux a standalone company?
Krux is one of a shrinking handful of standalone data management companies, a group that also includes Lotame and Neustar's soon-to-be-spun-off ad tech holdings. Many others, such as BlueKai, Datalogix and LiveRamp, were scooped up in a wave of acquisitions in 2014.
Does Krux do paid media?
Recently, Krux took a significant step toward paid media buying by adding support for header bidding. A group of DSPs and 28 marketer buyers are using the offering to acquire media from the approximately 32 publishers that carry Krux's header-bidding tags, according to the company.
When was Salesforce founded?
Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way.
When did Salesforce acquire Vlocity?
Vlocity. June 1, 2020: Salesforce completed its acquisition of Vlocity, a leading provider of industry-specific cloud and mobile software for the world’s top companies in communications, media and entertainment, energy and utilities, insurance, health, and government organizations. See more .
Strengthen consumer relationships across all touchpoints with a powerful data management platform. Today, Krux is now Salesforce DMP
It has been six months since Krux joined the Salesforce Ohana. And, today we are kicking off our fifth Data Matters event with an amazing community of brand marketers, publishers, agencies, partners and employees. We think of this community as Data Trailblazers.
The genesis of Krux and data management
Many years ago, we wanted Krux to serve as a platform for brands to collect all data from digital interactions across devices and use it to better understand their customers, allowing them to create better marketing experiences. We initially focused our product on publishers because they needed to own the data that drove their business.
DMPs become valuable for marketers and publishers across industries
Beyond broadening our vision for data management across types of data, we also knew data ownership would be critical to B2C marketers, many of whom don’t enjoy a direct connection to their customers (think CPGs).