Slaesforce FAQ

how much did salesforce pay for traction on demand

by Prof. Vicenta Sawayn III Published 2 years ago Updated 2 years ago
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Salesforce is not known for flying under the radar when it comes to acquisitions. However, last Friday the $26B cloud juggernaut quietly announced the acquisition of Traction on Demand, the largest dedicated Salesforce consultancy in North America.Mar 1, 2022

Full Answer

Is traction on demand owned by Salesforce?

Traction on Demand Signs Definitive Agreement to Be Acquired by Tech Giant Salesforce Burnaby, BC, February 25, 2022-- (T-Net)-- Traction on Demand announced this morning that it has signed a definitive agreement to be acquired by partner and global leader in CRM, Salesforce.

What happened to traction on demand?

Vancouver’s Traction on Demand announced this morning that it has signed a definitive agreement to be acquired by partner and global leader in CRM, Salesforce. Terms of the transaction were not disclosed.

Which companies have been acquired by Salesforce for Consultancy Services?

Previous acquisitions to strengthen their services delivery include Kerensen Consulting, ATKA and Acumen Solutions. There are multiple potential drivers behind Salesforce consultancy acquisitions: Traction on Demand will become part of Salesforce Professional Services and they certainly tick a number of those boxes.

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Did Salesforce buy traction on demand?

Traction on Demand Signs Definitive Agreement for its Services Business to be Acquired by Salesforce. Traction on Demand and Salesforce have closed the previously announced definitive agreement whereby Traction on Demand's Services Business has been acquired by partner and global leader in CRM, Salesforce.

Why did Salesforce acquire traction on demand?

Traction on Demand is one of two acquisitions for Salesforce Professional Services since 2021, indicating a desire to provide deeper platform and vertical expertise to support customer demand.

How many employees does traction on demand have?

About us. Traction on Demand is the largest dedicated Salesforce consulting and application development firm. With 1,800+ successful and happy customers, we develop innovative cross-platform solutions and products for both commercial and nonprofit organizations.

When did traction on demand start?

2007Traction on Demand has been self-funded since inception in 2007, during which time it has successfully expanded to a team of over 700 employees who service global customers with Salesforce platform services. The Company has also expanded its offering to include cloud-based software.

Who has Salesforce acquired?

In 2019, Salesforce acquired Tableau, a data visualization software company, for $15.7 billion and ClickSoftware for $1.35 billion. In 2020, Salesforce acquired Acumen Solutions, a consulting firm, for $570 million, Vlocity, a CRM company, for $1.33 billion, and Slack Technologies for $27.7 billion.

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