Full Answer
What are the functions of Google Analytics?
What can you do with Google Analytics?
- Acquisition. Acquisition refers to how you get website traffic / website visitors. ...
- Behavior. The Behavior reports are all about seeing what visitors are actually doing on your website. ...
- Conversions. ...
- Audience. ...
- Real-Time. ...
- Problem Solving with Google Analytics. ...
How to enable Salesforce CRM content in Salesforce?
The profile of the user doing the sync should have the following permissions enabled:
- Manage Salesforce CRM Content
- Create Libraries
- Manage Content Permissions
- Manage Content Properties
- Manage Content Types and
- Deliver Uploaded Files and Personal Content
What is the outlook for Salesforce?
Salesforce Outlook Integration
- Users can now log Outlook emails to Salesforce as actual emails, no longer logging emails as tasks
- Customized Outlook integration panels can be made for different users. Admins can configure Lightning components to the panel and even download more components from the AppExchange.
- Users can draft Outlook emails using preconfigured Salesforce templates
How to track your sales using Google Analytics?
- Checkout view
- Billing info
- Proceed to payment
How do I add Google Analytics to Salesforce?
Link Analytics to your Salesforce Sales Cloud accountSign in to Google Analytics.In the bottom left, click Admin, and navigate to the property to which you want to link. ... In the PROPERTY column, click Data Import.Click CREATE.For Data Set Type, under CRM Data, select Salesforce.More items...
Can you integrate Google Analytics with Salesforce?
The short answer is yes, you can connect Salesforce with Google Analytics. There are two key ways you can integrate these two apps. The first is by using Salesforce Cloud Data. This allows you to bring your sales pipeline right into Google Analytics.
How do I connect Google Analytics to CRM?
Steps to integrate CRM with Google AnalyticsStep #1 Choose a key. ... Step #2 Prepare Google Analytics for integration. ... Step #3: Upload CRM data into Google Analytics. ... 1- Data Import. ... 2- Measurement Protocol.
How do I connect Google Analytics to Salesforce Marketing Cloud?
Sign in to Google Analytics. Click Admin, and navigate to the property you want to link. In the Property column, under PRODUCT LINKING, click Salesforce Marketing Cloud. Click Create Link, and follow the steps to log in to your Marketing Cloud account, then click Next.
Does Google Analytics have an API?
The Google Analytics Reporting API v4 provides programmatic methods to access report data in Google Analytics (Universal Analytics properties only). With the Google Analytics Reporting API, you can: Build custom dashboards to display Google Analytics data. Automate complex reporting tasks to save time.
How much does Google Analytics 360 cost?
$150,000 per yearThe cost of Google Analytics 360 starts out at $150,000 per year and billed at $12,500 a month. Costs can increase as well based on the size of the website. The cost also includes the full suite of tools in the Google Marketing Platform.
How do I use Google Analytics in my salesforce community?
Configure GA Tracking Code in Salesforce CommunityClick Settings.Click Advanced.Paste GA tracking code.Check “Let Google Analytics access your Salesforce Data for Deeper insights into search activity”Publish Community Builder changes.
What is Google Analytics in Salesforce?
Salesforce Sales Cloud + Google Analytics It provides tools for understanding individual customers, recording detailed information about them, and providing your sales team with the required information to drive meaningful interactions with them and ultimately close deals.
Is Google Analytics a CRM platform?
On one hand side, Google Analytics, which contains web analytics data, on the other side CRM data. CRM data contains the key to analysing customer lifetime values and cohorts. Many of our clients want to somehow connect both analytics and CRM data to make decisions based on the whole customer journey.
What is Salesforce audience builder?
In Marketing Cloud Audience Builder, you can segment your subscribers in multiple ways. Using advanced segmenting, you can better target your sends, and you get a more immediate and deeper understanding of your customer attributes and behavior.
What is Salesforce journey builder?
Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand.
What is Web Analytics Connector in Marketing Cloud?
The Web Analytics Connector (WAC) is a free Marketing Cloud feature that appends a 'string' to every Email Studio email link. Simply put, it adds data to the end of your links for tracking purposes. The string is typically used to add Google Analytics UTM Parameters, but it can really be used for anything you want.
How to see imported product data?
To see imported product data, use the Conversions > Ecommerce > Sales Performance or Conversions > Ecommerce > Product Performance reports. Adjust the time frame to verify the imported product data. For example, if you started importing data today, make sure your report time frame includes "today."
What is tracking field setup panel?
The Tracking fields setup panel lets you map your configured Salesforce fields to the corresponding Analytics Tracking IDs. For each Tracking ID in use, select the corresponding Salesforce custom fields.
Can you import data into Salesforce Analytics?
You should only enable Salesforce product data import in Analytics if you're sure that the product setup in your Salesforce account is correct. There are no configuration options in Salesforce product data import. If product data import fails, please double check your product setup in Salesforce.
What is Attributer?
Essentially, Attributer is a small script that you place on your website.
4 steps for integrating Google Analytics data into Salesforce
Using Attributer to capture UTM parameters in Salesforce is easy. Here's how to do it in 4 easy steps:
What data gets passed into Salesforce
At Attributer, we believe there are essentially key elements to attribution:
Wrap up
If you're wanting to get Google Analytics data into Salesforce, then Attributer is a great solution.
How to set up Google Analytics?
To get started with Google Analytics, you set up a Google Analytics account. Then you: 1 Create a tracking ID and add it to your website 2 Define and set your goals 3 Link your Analytics and AdWords accounts
What is Google Analytics behavior?
Behavior refers to the stage of the funnel where users engage with your business. Google Analytics provides the tools for you to analyze users’ behavior on your website so that you can improve user experience. Conversion is when a user becomes a customer and transacts with your business. Google Analytics shows you how successfully your website ...
Why do publishers use Google Analytics?
Publishers can use it to create a loyal, highly engaged audience and to better align on-site advertising with user interests. Ecommerce businesses can use Google Analytics to understand their customers’ online purchasing behavior and better market their products and services.
What is conversion in Google Analytics?
Conversion is when a user becomes a customer and transacts with your business. Google Analytics shows you how successfully your website drives the outcomes that are key to the success of your business. For example, an online store might have a goal to sell more T-shirts.
Salesforce and Google Partnership
Market smarter and boost productivity with our leading platform integrations.
Google Analytics 360 Integration for Marketing Cloud
Get better insights from your data and build deeper relationships with your customers.
Google Analytics 360 Integration for Sales Cloud
Combine offline and online data for better insights and deeper customer relationships.
Tableau and Google BigQuery Optimization
Learn how to improve query performance and big data analytics in a no-code environment.
Salesforce, Gmail, and Google Calendar Integration
Help reps track customer interactions and work their Salesforce deals directly in Gmail and Google Calendar.
