To become an influencer, it is important that you know who you’re targeting and then do it well to build a loyal follower base. To understand your audience, you can first start by analysing your current follower base to get insights into their demographics and interests.
Full Answer
How to become an influencer?
Once you know what your audience likes, you’ll be ready to deliver it to them. The next step in becoming an influencer is to post useful and relevant content for your followers. The more you are able to engage with your audience, the more people will be influenced by your opinions and recommendations.
Why follow Sales Influencers on social media?
And social media is where some of the best sellers convene to push the community forward, sharing their challenges and successes along the way. To help you sift through a sea of talent, we’ve compiled a by-no-means exhaustive list of our favorite sales influencers to follow.
What is influencer marketing and how does it work?
Influencer marketing is a hot marketing phenomenon that everyone is talking about. It has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies. Almost every major industry has seen a rise in influencers. And brands are leveraging them now more than ever.
How many social media channels should you use to promote your influencer?
Most influencers are popular on only one or two social media platforms. So, it is best to focus your efforts on only 1-2 channels. Once you have selected your channels, you need to either create new profiles or optimise your existing ones.
Why LinkedIn is Important
If you want to create a personal brand and become an influencer, then LinkedIn is the best way to network, get recruited, and be seen as an expert in your field.
Steps to Become a Linkedin Influencer
Becoming a LinkedIn Influencer might seem like a mammoth task, but by breaking the process out into simple steps, you can start laying the foundation to start creating amazing content.
Summary
I hope this article has provided you with the background necessary to starting becoming an Influencer on LinkedIn.
Adam Olshansky
If you haven’t met Adam yet, you are missing out – he is one of the nicest people in the Salesforce ecosystem! Adam is extremely passionate about giving back to the community. He’s a 15 x certified Salesforce MVP, frequent speaker at events and user groups, and Pluralsight author.
Tim Combridge
Tim is 10 x Salesforce certified and one of our most frequent guest authors at Salesforce Ben. He has established himself as an exceptional teacher and leader when it comes to Salesforce Flow. Check out his articles here !
Skye Tyler
Skye is passionate about helping non-profits and is also a key voice when it comes to increasing diversity in the Salesforce ecosystem. Skye holds nine Salesforce certifications, mentors and participates in initiatives such as Vetforce .
David Liu
Where to start… David is one of the best known MVPs in the world! He has 18 (!) Salesforce certifications and one of the most successful training sites for aspiring Developers: SF99.com .
Nadina D. Lisbon
Nadina is a Salesforce MVP, RAD coach, and user group leader. She’s inspiring women everywhere to learn to code, which is why we had to ask her to write something for SalesforceBen.com! Check out her piece on how to “ Create Lightning Web Components (LWC) Using Quick Actions ”.
Rakesh Gupta
In my mind, Rakesh is the original automation guru! He is a Salesforce MVP, holds a scary number of certifications, and is the founder of Automation Champion and Automation Hour. He provides blogs and webinars designed to help you navigate the tricky world of automation!
Jessica Murphy
Salesforce MVP and WITDEVS co-leader, Jessica, is a co-founder of 100DaysofTrailhead, an educational consultancy, focused on supporting continuous learning through gamification while providing learning resources, career coaching, and corporate training.
Who is Marc Benioff?
We can’t start without Marc Benioff, the chairman, founder, CEO of Salesforce, no. 1 cloud computing, customer relationship management software , globally. He added his great wisdom to turn a Salesforce company started in a small apartment of Telegraph Hill in San Francisco into the largest building in San Francisco with a worth of 21.25 billion. Marc has exceptionally devoted his past 13 years to Oracle, before starting the idea of Salesforce.
Who is Chris Duarte?
Ever since 2015, Chris Duarte has been editor-in-chief of Trailhead - an online, gamified, self-learning platform for career enthusiasts to skill up for variant Salesforce careers. As editor-in-chief of Trailhead, she helps writers in polishing their pieces around Salesforce, its features, & newest additions.
When did Marc start Salesforce?
He started Salesforce in 1999 and it has since grown into a 97 billion dollar global company. Before Salesforce, Marc spent 13 years of his professional life working for Oracle and even continued to become the company’s youngest vice president.
Who is Marc Benioff?
Marc Benioff is the man behind Salesforce and therefore he is the first person in our list of Salesforce influencers. He is the Founder, Chairman, and Co-Ceo of the cloud computing CRM we all know and love today. He started Salesforce in 1999 and it has since grown into a 97 billion dollar global company. Before Salesforce, Marc spent 13 years of his professional life working for Oracle and even continued to become the company’s youngest vice president.
Who is Chris Duante?
Chris Duante is a VP Trailhead Content at Salesforce . She started working on the content for this interactive and self-guided learning platform back in 2015, and you can learn lots of interesting insights about the new features and trails from her Twitter account.
Who is Vala Afshar?
Vala Afshar is a Chief Digital Evangelist at Salesforce and is one of the most popular Salesforce Influencers out there with over 400k followers on Twitter. He is also the author of The Pursuit of Social Business Excellence, a columnist at ZDNet, and a co-host of DisrupTV, a weekly show covering the latest digital business and innovation market trends.
Who is Tiffani Bova?
Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. She centers her expertise around 2 objectives – customer success and growth. Prior to joining Salesforce, Tiffani was working at Gartner as a VP, Distinguished Analyst and Research Fellow covering Channel Innovation and Sales Strategies. She is also the host of “What’s Next!” Podcast on iTunes which is recognized as one of the Top 100 Business, Marketing and Management Podcasts. In addition to that, Tiffani is the author of the recently published book “Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business”.
Is Salesforce incomplete without its millions of members?
The world of Salesforce would be incomplete without its millions of community members. Whether people are actively seeking to get better at using Salesforce through the Trailblazer Community, helping fellow community members in Answers, or sharing experiences over #Twitter, the people who love to talk Salesforce are the people you need to follow.
Why is it important to be an influencer?
To become an influencer, it is important that you know who you’re targeting and then do it well to build a loyal follower base.
What is influencer marketing?
Influencer Marketing. Influencer marketing is a hot marketing phenomenon that everyone is talking about. It has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies. Almost every major industry has seen a rise in influencers. And brands are leveraging them now more than ever.
Why do influencers mix in content?
Image Source: Instagram. Some influencers prefer to mix in a bit of content from their personal lives, to connect with their audiences better. Adding posts about their day-to-day lives helps influencers seem more authentic and relatable. This strengthens their connections with their audiences.
How many channels can influencers use?
Most influencers are popular on only one or two social media platforms. So, it is best to focus your efforts on only 1-2 channels. Once you have selected your channels, you need to either create new profiles or optimise your existing ones. Here are some of the things you can do to optimise your profiles:
How to understand your audience?
To understand your audience, you can first start by analysing your current follower base to get insights into their demographics and interests. Most social media platforms have a built-in analytics tool that provides such insights about your current audience.
Do influencers get comments?
Once you start posting content on social media, you will often get likes and comments on your posts. For an influencer, it is important to connect with their followers, therefore, you cannot ignore these comments.
Is being an influencer so lucrative?
And brands are leveraging them now more than ever. Being an influencer has become so lucrative that it’s no wonder that everyone wants to be one in their respective domains. If you are one of those people who want to become an influencer, then you have reached the right place.
