
How to set up a Salesforce Center of Excellence to manage Complex Business Environments
- Define clear objectives. A roadmap with clear deliverables will help everyone understand what they are working towards...
- Assemble an implementation team. The salesforce implementation team should consist of the right people with the right...
- Provide a training program. Create a trai...
- Establish a Salesforce COE that Aligns with Your Business Structure. ...
- Create Guidelines to Update Salesforce Deliberately and Efficiently. ...
- Track Salesforce COE Performance for Constant Improvement. ...
- Stay Informed about the Latest Salesforce Innovations.
What is a Salesforce center of Excellence?
What is a Salesforce Center of Excellence A Salesforce COE acts as a central governing body for the entire organization. It brings together stakeholders from across the organization to create a single, well-defined group that is responsible for making decisions when it comes to Salesforce.
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What is a center of Excellence?
Like Lean and Kanban, the COE has its origin in manufacturing, where it is used as a centralized body to help improve factory operations and Centers of Excellence (COE) have been around in technology for over 30 years, but despite this longevity, COE means different things to different people.
What is a Salesforce Coe?
A Salesforce COE acts as a central governing body for the entire organization. It brings together stakeholders from across the organization to create a single, well-defined group that is responsible for making decisions when it comes to Salesforce.

Define clear objectives
A roadmap with clear deliverables will help everyone understand what they are working towards and keep current projects on track to reaching defined goals. It can be helpful to have regular meetings with various stakeholders to get everyone on the same page.
Assemble an implementation team
The salesforce implementation team should consist of the right people with the right skill-set to handle all aspects of the implementation.
Provide a training program
Create a training program to ensure all team members can hit the ground running with minimum disruption to the business. Having the right mix of technical skills in the team is essential, but soft skills like leadership and facilitation are equally important. A successful project requires team members with both technical and non-technical skills.
Ensure that robust governance is in place
It is essential to have a suitable governance model for the CoE depending on the business environment. On one hand, some organizations require a formal structure with defined roles and responsibilities, while others can manage with a more casual approach.
Include stakeholders
One of the prime functions of a Salesforce Center of Excellence is to help drive business value through better platform governance, so this must be well communicated. One of the best ways to do this is by making sure all stakeholders are involved in the project’s success.
Create a staffing plan
Develop a staffing plan that considers expertise and skillset gaps, with clear roles and responsibilities for each person. This should also include the onboarding process, such as how new hires will be trained to speed up the workflow and their training.
Create a strong support team
Ensuring that there is the right level of support will help maintain the momentum. This includes having the right tools, processes, and people to deliver on the objectives without disrupting day-to-day business.
