To get started, first create a new account in Salesforce Einstein Activity Capture. You can use our guided setup to create a new account and start capturing customer activity. In just a few clicks, you can be up and running and start transforming your sales conversations into valuable customer insights.
Full Answer
Should you track your sales activity in Salesforce?
If you’ve invested in Salesforce, you almost certainly want to take advantage of it by tracking your sales activity in Salesforce. Maybe this is something you’re approaching for the first time, or — and this is perhaps more likely — you tried at one point to use Salesforce for this purpose, and you’ve since begrudgingly given up.
Where can I See my open tasks and events in Salesforce?
You’ll be able to see your open tasks and events on your Salesforce homepage as soon as you log in. There are also a number of third party apps that can help with activity tracking.
Why use custom Salesforce opportunity stages?
Why use custom Salesforce Opportunity Stages. Out-of-the-box Salesforce Opportunity Stages represent key milestones of a generic sales process, which consists of the following milestones: Prospecting. Qualification. Needs Analysis. Value Proposition. Id. Decision Makers.
How do I Capture leads in Salesforce?
Install lead capture software that will automatically capture all the data from your email, calls, and meetings, and use it to update existing records or auto-create new Salesforce standard or custom objects when no matching records are found.
How to help sales managers reach the next opportunity stage?
To help your sales managers faster reach the next opportunity stage, you need to consider such activities and create a picklist for each stage. For example, to pass from “Qualification” to “Needs Analysis,” a sales manager should complete the following tasks: Hold the first meeting. Generate a list of requirements.
Why use vague notions in picklists?
Using vague notions in picklists has a similar effect as using obscure titles for opportunity stages: they suspend salespeople’s activities and prevent you from closing your deals faster. That is why it’s better to avoid notions that imply multiple actions. 3. Consider the percentage.
How to minimize potential mistakes?
To minimize potential mistakes, better double-check that you have created clear-cut opportunity stages. 2. Define entrance and exit criteria for each stage. An opportunity stage is not a one-off milestone, as it includes a number of key tasks to be completed before moving to the next stage.
Can you set up different sales processes in Salesforce?
ScienceSoft's advice: In Salesforce CRM, you can set up different sales processes for each type of sales you make. Thus, if you come up with a new product or service offering, you can work out an individual sales process for it and create corresponding opportunity stages with their own percentages.
How to increase lead database in Salesforce?
With Salesforce, you have various options to increase your lead database: 1. Automatic lead capturing using either Salesforce in-built functionality or Salesforce AppExchange apps. In particular, you can enable Salesforce’s web-to-lead feature that automatically captures visitor information from the website.
What is a lead in Salesforce?
Leads are prospects who’ve expressed interest in your product, but haven’t yet been qualified to buy. In Salesforce, your goal with leads is to drive conversion, the moment when a prospect becomes qualified to buy. Converting a lead creates a contact, along with an account and opportunity.
Conversion
Opportunity Type
- The second question we need to ask is “what do you sell?” Do you have multiple offerings or services that your customers are buying? Do you want to be able to report on what you’re selling most frequently, or what exactly a certain customer has purchased? This is usually best tracked through the Opportunity Type picklist, which can also be updated to match your business model …
Contact Roles
- A Contact Role defines the part that a contact plays in a specific account or opportunity, so you should use contact roles to keep track of who you are working with on a particular deal. Often, the primary contact will be the lead who originally contacted you about the opportunity. However, you can add multiple contact roles to an opportunity and designate their relationship to that opportu…
Primary Campaign Source
- The last field I would recommend updating on your opportunity records is Primary Campaign Source. If you’re following our advice, you’re tracking all your higher-level marketing touchpoints using Salesforce’s campaign functionality. If you’re not using campaigns, my blog post next month will go into greater detail about them. You can also find some general information about …
Other Fields
- Those are all the really important standard fields to pay attention to on the opportunity record. There are other fields that come standard on the Opportunity object that you might find helpful to use, like Next Step or Description, but that’s up to you. You also might have other things you want to track, and in that case, the sky’s the limit. You have the ability to add any sort of custom field …
Activity Tracking
- In addition to tracking information specific to each deal using the fields outlined above, you’ll also want to track your activity around those deals. Using Salesforce’s Activity Tracking, you can log your calls and emails and set up tasks and reminders for yourself so you can keep yourself on target and make sure nothing slips through the cracks. You’ll be able to see your open tasks an…
Pulling It All Together with A Dashboard
- The dashboard is where all the work you’ve done to customize your opportunity object, as well as your commitment to tracking your sales process in Salesforce, will pay off. Here’s a screenshot of the Newfangled dashboard as it exists today. This is dummy data, obviously, but the components are the same. From here, Mark can click on any of these opportunity names and be taken directl…