Gather Login Credentials: Ensure you or your agency have login details for the ad accounts with which you want to build audiences. Enable an Onboarding Partner (if using) Connect Your Ad Accounts Review Your Data: Identify what data already resides within the Marketing Cloud and what data needs to be created.
- Click Create Audience.
- Enter a name and optionally a description. ...
- If applicable, select an onboarding partner.
- Choose the destination ad network.
- Select an ad account. ...
- Return to the Overview screen.
What is advertising audiences in Salesforce Marketing Cloud?
With Advertising Audiences, you can customize experiences and create specific audiences based on valuable info you already have. Data can be gathered from any existing list or data extension. You can create a Salesforce report and use data import to create a new data extension or even utilize Social Studio topic profiles.
How do I use Salesforce send with audience builder?
When you define and segment your audience in Audience Builder, work with operators to change the logic of your expressions. Publish an audience of your subscribers to the Salesforce data extension folder so you can use a user-initiated Salesforce send.
How do I enable the audience feature in Marketing Cloud?
Contact your Marketing Cloud account representative about enabling this feature for your account. An audience represents a collection of contacts that are grouped based on attributes that are used when they receive a message. An audience draws information from a sendable data extension.
How do I build audiences with CRM data?
In Advertising Studio, you can both build audiences with your CRM data and capture new leads: Advertising Audiences – Create smarter audience segments for your campaigns.
How do I create an audience in Salesforce?
Create an Audience—Basic StepsIn the Assign Audience window, click New Audience.Name the audience. ... Under Audience Matches When, select which conditions are required for the audience to apply. ... Click the Criteria Type field, and select a criteria type from the menu. ... Select an operator. ... Enter a value for this criterion.More items...
How do I create a custom audience in ads manager?
How to create a Custom AudienceIn the Audience section, below Custom Audiences, select Create New.Choose Custom Audience from the dropdown.Select a source. All options are described in the carousel below.Enter the criteria for your ad set's Custom Audience. ... Name your audience.Select Create Audience.Select Done.
What is an audience in Marketing Cloud?
In Marketing Cloud MobilePush, an audience is a group of contacts to whom you want to send a notification or message. Contact key, also known as subscriber key, is a unique identifier for a contact in Marketing Cloud MobilePush.
How do I get the new audience for Facebook ads?
If you go to the Page Likes tab, you'll see top categories and page likes. This is where the magic comes in. You'll find many additional cold audiences—some of which you may not have thought of—that you can begin testing and targeting to see how they work for your Facebook ad account.
What is the difference between custom audience and lookalike audience?
Unlike custom audiences that target people who have already interacted with your brand, lookalike audiences seek to find people similar to your existing users. It works like this: You create a custom audience based on the people who have interacted with you.
What is a custom audience?
A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
How do you create an audience in audience builder?
Use segments for analysis and for targeting in an audience. If you choose not to add a filter, Audience Builder builds segments using the entire available population of contacts from your account. Audiences don't require segments or audience filters. You can append attributes to segments in the Publish tab.
What is Salesforce audience studio?
A powerful Marketing Cloud feature, Salesforce Audience Studio is a customer data marketplace that only other platform users can access. Audience Studio can also be paired with Data Studio, which gives you the chance to sell data and purchase look-alike audiences.
How do I use advertising studio in Salesforce?
0:001:27Salesforce Marketing Cloud Advertising Demo - YouTubeYouTubeStart of suggested clipEnd of suggested clipAdvertising studio from Salesforce marketing cloud connects your advertising. With your marketingMoreAdvertising studio from Salesforce marketing cloud connects your advertising. With your marketing and CRM data to create personalized one-to-one customer journeys.
How do you find a new audience?
7 Marketing Strategies to Grow Your AudienceStart with what you know. ... Use social media to engage audiences. ... Focus on audience preferences. ... Use postcards to stand out. ... Expand your landing page traffic. ... Team up with complementary businesses. ... Create an omnichannel marketing strategy.
What are types of audience for Facebook ads?
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
How can I reach more people in ads?
5 Ways To Increase Facebook Ad Reach using Custom AudiencesTarget users who don't open your emails. ... Target LinkedIn connections. ... Turn trial users into customers. ... Target traffic sources separately. ... Retargeting. ... Target people who haven't visited your website in a while. ... Drive more revenue from blog.More items...
What is advertising audience?
Advertising Audiences allows marketers to easily reach customers on the channels they visit the most, whether it be Facebook, Google, Instagram, or others. The best part? It uses first-party data, which is a key advantage for advertisers. With Advertising Audiences, you can customize experiences and create specific audiences based on valuable info you already have.
What is advanced match?
Advanced Match is a dating service’s dream. A match is made when the destination network recognizes the contact information that was sent in the audience and can confirm a 1:1 match. Both Facebook and Google allow the use of multiple identifiers to help find more matches.
Can you create a lookalike on Facebook?
Note. Lookalikes can only be created in Advertising Studio for Facebook. Lookalikes can be created directly in Google and Twitter. With audiences created, Linda is ready for her next task—creating a lead capture campaign in Facebook.
How to use advertising studio?
In Advertising Studio, you can both build audiences with your CRM data and capture new leads: 1 Advertising Audiences – Create smarter audience segments for your campaigns. Use your consumer data to create audiences for a variety of use cases tackling; Lead Generation, Awareness and Education, Re-engagement of Inactive customers, Up-selling and Cross-selling, Suppression and Multi-channel Nurturing. For example, create an add on Facebook with an audience including your High Value customers, promoting your latest products. Or, create a remarketing campaign on Instagram, trying to bring back your audience to the store. Also, a very relevant use case is to grow subscriber bases by creating lookalikes of existing customers. The process of creation is simple. First, you create an Audience, giving it a name, description, choosing the platform and budget account. Then, you configure it by selecting the audience segment you want to reach from your data extension or contact list. 2 Lead Capture – Connect your Facebook campaign leads with Marketing Cloud Data Extensions in real time. You can also create a test lead in Advertising Studio using the Facebook Lead Ads Testing Tool. Once you are inside Lead Capture, you create lead capture tasks and specify a corresponding Facebook lead capture form that you want to use to capture data into a data extension. Also, use the tool to create Facebook lookalike audiences.
How many views does Vox Media have?
Vox Media engages hundreds of millions of people with high quality storytelling and experiences, generating 800 million monthly content views on and off platform. They have implemented Audience Studio to collect, analyze, and activate its people data.
Deepen your audience targeting
Use first-party data to segment based on customer behaviors and attributes.
Access every ad network
Reach customers/prospects across all of the major ad networks including Google, Facebook, Twitter, and more.
Deliver from a secure and scalable platform
Rest easy knowing your audiences data is up to date with automated daily updates. And, all data is securely hashed before ever leaving the Salesforce Platform.
Learning Objectives
The Scoop About Advertising Audiences
- Advertising Audiences allows marketers to easily reach customers on the channels they visit the most, whether it be Facebook, Google, Instagram, or others. The best part? It uses first-party data, which is a key advantage for advertisers. With Advertising Audiences, you can customize experiences and create specific audiences based on valuable info you already have. Suggested …
Create An Audience
- Remember Linda from Cloud Kicks? Linda plans to create a top purchasers audience to use for suppression. She knows it reduces ad spend—why advertise to customers who already know and love their brand? Linda’s first step is to navigate to the overview page and select Create New Audience. She then names the audience Top Purchasers and adds a descript...
Resources
- Onboarding Partner: Viant
- Onboarding Partner:Neustar
- Onboarding Partner: LiveRamp
- Onboarding Partner:LiveIntent