how to deal with attendee lists and campaigns in salesforce

by Ms. Jayne Nader I Published 2 years ago Updated 2 years ago

What are campaign members in Salesforce?

Campaign Members are Leads and Contacts related to a Salesforce Campaign. In a nutshell, there is no direct relationship between a Salesforce Campaign and a Lead/Contact; this is why Salesforce is designed to use Campaign Members instead. When you want to add someone to a Salesforce Campaign, a new Campaign Member record is created.

How to use Salesforce campaigns to drive new leads?

Here are four examples of how you can use Salesforce Campaigns to drive new leads and sales opportunities. Gated web content. Webinars and events. One-off promotional emails. Ongoing nurture emails. Let’s explain how each works.

What is the best way to assign leads in Salesforce?

I recommend you link the form to a Salesforce Campaign. That way, not only do you capture the person as a Lead, but you also connect the Lead to a Campaign. Ideally, you then use scoring and grading to prioritize and assign new leads to the relevant owner.

What is the default for leads and contacts in a campaign?

The default is the value to which Leads and Contacts are assigned when they first get added to the Campaign. That is unless you specify another value. Often, you set the default as ‘Not Sent.’ When adding Leads and Contacts to the Campaign, they are automatically assigned the Not Sent value.

How do I manage campaign members in Salesforce?

To add campaign members from the Manage Members page:Click Manage Members and choose Add Members - Search from the drop-down button on a campaign detail page or the Campaign Members related list.On the Add Members subtab, select the Leads or Contacts radio button to add leads or contacts, respectively.More items...

What can you do with Salesforce campaigns?

A Salesforce campaign allows you to perform a variety of activities, some of which include:Measuring the campaign effectiveness. ... Tracking history. ... Track responses. ... Summarizing and analyzing results. ... Automated management of leads and opportunities.

What is campaign and campaign member in Salesforce?

A Campaign Member describes the relationship between an individual Lead or Contact and a specific Salesforce Campaign. It tracks the change in this relationship over time, and it's critical for building useful marketing reports and dashboards in Salesforce.

How do I add a list to a campaign in Salesforce?

Navigate to a contact or lead list view.Select up to 200 records to add to a campaign.Click Add to Campaign.Enter the name of a campaign.Select a member status for the new members.Choose whether members already associated with the campaign keep their current status. ... Add the members.

Is campaign member an object?

Campaign Member is an object in Salesforce. When a Lead, Contact, or Person Account is added to a Salesforce Campaign, a new record is generated to represent that they are part of that Campaign.

How many campaign member status can count as a member response?

New campaigns have two default member status values: “Sent” and “Responded”. You can edit the values and create more according to how you want to track campaign members. 1.

How do I automatically update campaign members in Salesforce?

When someone interacts with your campaign, their member status doesn't change automatically. After you create campaign member statuses, you can apply a status to campaign member records manually, in bulk, or with Pardot automation tools.

Who can view campaigns in Salesforce?

Depending on your sharing settings, users in your org can view campaigns, view the advanced campaign setup, or run campaign reports. However, only designated marketing users with the appropriate user permissions can create, edit, and delete campaigns and configure advanced campaign setup.

How do I add members to my campaign status?

View the campaign you want to customize, and click 'Campaign Member Statuses' related list, then Click New to add New Status. Type the name of your new Status, then click Save. To change which status is the default, click Change Default Status. Then click the dropdown menu to choose the default status, then click Save.

How do I automatically add Leads to a campaign in Salesforce?

Create a Process that adds the Lead you're creating or modifying to a CampaignOpen Process Builder: ... Click New | Enter Process Name. ... Click Add Object. ... Select when you need to start the process: only when a record is created or when a record is created or edited.Click Save.Set criteria: ... Add Immediate Actions:More items...

Which three objects can be added as campaigns members?

We can add members to a campaign one at a time from contact or lead detail pages. With the Data Import Wizard, we can add up to 50,000 leads, contacts, or person accounts at a time to a campaign.

How do I add a campaign member to a Salesforce report?

Click the report's action menu, and then select Add to Campaign. If the Add to Campaign button is disabled, modify your report to return fewer than 50,000 records. Enter or select the campaign to add these members. Select a member status for the new members, or keep their current statuses.

How to create a campaign in Salesforce?

To create a Salesforce Campaign, click on the Campaigns tab. On the right, click New. However, if you don’t have permission to do this, you need the Marketing User checkbox set to True. You find this feature on the User record. Ask your system administrator to edit your User record and set this checkbox to True.

What is a campaign member in Salesforce?

A Campaign Member describes the relationship between an individual Lead or Contact and a specific Salesforce Campaign. It tracks the change in this relationship over time and is critical for building useful marketing reports and dashboards in Salesforce.

What is Salesforce campaign?

A Salesforce Campaign is a group of Leads and Contacts exposed to specific marketing communication (s). It stores essential performance metrics and means salespeople can quickly see the customers and prospects that received marketing activity.

Can you link a lead to more than one campaign?

Lead and Contact Campaign History. Naturally, one Lead or Contact can link to more than on Campaign over time. You may even have a Lead or Contact to be associated with several Campaigns at the same time. And of course, they can have a different Member Status for each Campaign.

Can you link a Salesforce form to a Salesforce campaign?

If you don’t have a marketing tool, you can use a simple web-to-lead instead. However, in either case, link the form to a Salesforce Campaign. That way, not only do you capture the person as a Lead, but you also connect the Lead and any subsequent Opportunity to the Campaign.

1. Customize Campaigns to fit your event needs

To boost your productivity using Salesforce Campaigns, you could consider customizing the page layout to fit your needs – for example, editing the position of fields and creating new custom fields, changing which components are displayed, and how.

2. Build your Campaign hierarchy

Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. Having ‘child’ campaigns linked to ‘parent’ campaigns is beneficial for both reporting and general organization.

3. Use Campaign Member Status for event attendance

Once Campaign Members have been added to your Campaign, you can set each one a Member Status:

4. Add Leads to Salesforce Campaigns

How you add Leads/Contacts to Campaigns will depend on how you have set up your Campaign hierarchy. You need to:

5. Leverage Campaign reports before and after events

You can use Salesforce standard reports and dashboards to monitor your Campaigns – which is good news, as these are both easy to use, and flexible.

6. Monitor event marketing ROI

Now feels like the perfect time to raise the question: How do you track ROI on events?

Summary – a Quick Checklist

Getting event registration and attendance information into Salesforce Campaigns is an important part of tracking the success of your events.

What is a Salesforce campaign?

Simply put, Salesforce Campaigns are a standard Salesforce object, that is included for every Salesforce customer. Campaigns are typically used by the Marketing Team, however, Sales Development Teams (BDRs/SDRs/lead generation agencies) can also leverage Campaigns.

What is the active checkbox in Salesforce?

The ‘Active’ checkbox field on Salesforce Campaigns comes out-of-the-box with Salesforce. Many marketers take its existence for granted, as we get more efficient at setting campaigns up, almost on auto-pilot. It may not seem to have much use to you, because after all, the ‘Status’ field tells you whether a Campaign is Planned, In Progress, Completed, or Aborted.

What is chatter in Salesforce?

Chatter is the social collaboration tool built into Salesforce, once described as Linkedin meets Twitter. Create collaboration groups with members for internal projects, start a comment thread on any Salesforce record, and see other users’ activity threads.

When to use a campaign?

Campaigns are ideal for tracking return on investment (ROI), so one rule of thumb is to use a campaign whenever there is budget spend tied to an initiative. Campaigns tie together a Lead or a Contact’s interaction with the initiative, and the outcomes of Opportunities that resulted from said initiative.

Can you create custom report types?

When the standard report types do not cover all your Campaign reporting needs, you can create Custom Report Types. A good example would be if you want to report on campaigns with a custom object you use heavily in your org.

Is chatter useful in Salesforce?

Chatter is especially helpful for Campaigns, taking a lot of the back-and-forth involved in organising campaigns out of email chains and into Salesforce, for visibility across the whole team, and an accurate ‘paper trail’ . “Enable Feed Tracking” for Campaigns. Add the Chatter component to your Lightning Record Pages.

Can a campaign target individuals?

Some campaigns don't target individuals; for example, a banner posted on a third-party website is a campaign without members. If your campaign is targeting individuals, it is important to create a focused target list that has been segmented according to criteria that will yield the most high-quality prospects. ...

Can you use a list of names in Salesforce?

You can simply use the list of names as your target list. Existing contacts or leads. To target existing leads or contacts, you can use the Add to Campaign button on Salesforce reports and list views to add campaign members and specify their statuses. Create a custom lead or contact report.

What is a campaign in Salesforce?

What Is a Campaign? Campaigns are a planned set of communications, be it digital or analog, that move people toward a specific goal, like asking citizens to vote a particular way, volunteer, donate, or buy a tote bag. In Salesforce, you can track and manage these efforts with the campaigns object.

Can everyone see a campaign in Salesforce?

At most nonprofits, everyone can see campaigns and campaign data, but not everyone can create or edit campaign records. Your Salesforce Admin needs to enable the marketing user option in order for you to manage campaigns. To check if you have this permission, click your user icon and click Settings.

Standard Object, Many Use Cases

‘Active’ Checkbox

Campaign Custom Fields

Campaign Hierarchies

Campaign ‘In Hierarchy’ Fields

Customize Your Campaign Hierarchy View

We’ve seen that hierarchies are essential to using Salesforce Campaigns effectively – navigating from one campaign in the hierarchy to another can become frustrating if you don’t know these tips. 1. You can view the whole campaign hierarchy by clicking on the icon beside the campaign name on the Campaign record. 2. The collapsable sections help nav...