Slaesforce FAQ

how to get listed in the salesforce app exchange

by Louvenia Goldner Published 2 years ago Updated 2 years ago
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How do I list my app on Salesforce AppExchange? Start by becoming an official Salesforce AppExchange partner because this will enable you to build, sell, and grow your business. Once you are an official partner, you can list your app on the leading marketplace for Salesforce apps and access resources to help you enhance your expertise.

List Your App in AppExchange
  1. Sign up for the Partner Community. ...
  2. Create your Marketing Cloud app. ...
  3. Sign a distribution agreement and engage with a technical evangelist for technical calls.
  4. Create an AppExchange listing in your Partner Community account. ...
  5. Submit your app for AppExchange Security Review.

Full Answer

How do I list my offering on Salesforce AppExchange?

Add a business plan for your offering. If you're a standard AppExchange partner, sign your Salesforce partnership agreement. Choose listing categories, such as services offered and industry focus.

Why choose AppExchange for salesforce app development?

On AppExchange, there is a variety of apps and experts to choose from to help solve your business challenges. You can find over 4,600 prebuilt and customizable apps, components, flow, bolt, and lighting data solutions. Also, you can discover nearly 2,000 certified consultants to help you with Salesforce implementations or integrations.

How do I find free apps in Salesforce?

You can discover them either through the Free Apps collection page, under the “Solutions by Type” tab, or by filtering search results on the left-hand side. We also have over 380 Salesforce Labs apps, which are free, open-source apps developed by Salesforce employees to help you get started faster when it comes to solving business challenges.

How do I check if an app is compatible with Salesforce?

Check edition compatibility: Verify that the app you want to download is compatible with your Salesforce edition. 2. Check for an external service: Make sure the AppExchange app has access to that service. 3. Test drive before installing: Some listings offer a “Take a Test Drive” button.

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How do I market my Salesforce app?

A go-to-market strategy to make your Salesforce Application stand...Pick an application listing: published or unpublished. Unpublished apps are ideal if you plan to do all the promoting. ... Build relationships at conferences. ... Gain advocates with a Partner Program. ... Get in front of your consumers.

How much does it cost to list on AppExchange?

$2,700 USDExpect to pay a one-time, upfront total of $2,700 USD to initiate the security review process for most solutions. This payment includes a $2,550 security review fee and $150 first-year AppExchange listing fee. Also expect to pay the $150 AppExchange listing fee annually after the first year.

How does Salesforce make money on app Exchange?

Salesforce makes its money by taking a revenue share in your sales and charging for the expert support, security, and development tools that they offer.

How do I create an Exchange app for Salesforce app?

How to build your apps using Salesforce AppExchange?Step1: Join the Salesforce Partner Community. ... Step 2: Strategize your AppExchange App. ... Step 3: Develop, package and test your AppExchange App. ... Step 4: Prepare your App for AppExchange Security Review. ... Step 5: Offer Free App Trials to your Prospects.More items...

How much does Salesforce make from AppExchange?

While some apps are free, many carry a subscription fee, generating what Salesforce estimates to be total revenue of about $1.5 billion a year. Its cut averages about 15 percent, about $225 million or about 4 percent of Salesforce's revenue in the fiscal year just ended.

How do I list on AppExchange?

Connect a Packaging Org to the Publishing Console.Create or Edit Your Provider Profile.Create or Edit Your AppExchange Listing.Add a Business Plan to an AppExchange Listing.Make Your AppExchange Listing Effective.Select an Installation Option.Register Your Package and Choose License Settings.More items...

What is the single most important thing to do when using App Exchange?

When developing an AppExchange strategy, it's important to:Determine free or paid solution.Test the solution in a developer edition org or sandbox.

What is AppExchange listing in Salesforce?

In this step, you create an AppExchange listing, which is the primary way customers discover apps, components, and services to enhance their Salesforce experience. After your package uploads, click the link to publish on the AppExchange. You are directed to the Listings tab on the Publishing page.

How many Salesforce ISV partners?

If you want to learn more about some of the Apps available and how they can help boost your Salesforce knowledge, CV and career options, check out our recently launched Continued Professional Development (CPD) Programme in partnership with 12 Salesforce ISV partners.

What is a Salesforce ISV?

Independent Software Vendors (ISVs) ISVs is term in the Salesforce ecosystem that refers to companies that build products on the Salesforce platform. You may also hear the acronym OEM, which stands for Original Equipment Manufacturer used to describe product partners.

How do I use Calendly in Salesforce?

Getting started with Salesforce integrationGo to your Integrations page and select “Salesforce”Select “Go to setup”Authenticate your Salesforce account.Install the Calendly package from the link in Step 2.

What is Customer 360 Salesforce?

Customer 360 is the breadth of Salesforce technology — one integrated CRM platform to bring your company and customers together — from anywhere. Customer 360 unites your marketing, sales, commerce, service, and IT departments with shared, easy-to-understand data on one integrated CRM platform.

What is AppExchange?

AppExchange is simply an online marketplace for apps, services & components. It is the world’s first on-demand application-sharing service and provides a way to browse, test drive, share and install apps that are developed on Salesforce’s app builder.

But First, Become A Salesforce Partner

One of the prior prerequisites for the Salesforce Partner program is to sign up for the Salesforce Partner Portal. Here’s how you can do it in a few easy steps:

Steps To Publishing

In case you want to add a package on the AppExchange listing, connect the packaging org that is related to the specific package to the Publishing Console.

The Security Review

Before any app gets listed on the AppExchange, it gets reviewed by Salesforce.

Get Ready For The Security Review

We’ve listed down the steps to submit your app for the Salesforce AppExchange security review below.

A Few Helpful Tips To Publish Your App on AppExchange

Ensure that you support your users and prospect users by answering their queries, concerns & grievances.

Conclusion

Now that you have ensured proper publishing of your Salesforce solution, it’s time to ensure that you comply with their guidelines.

How to install Salesforce app?

1. Check edition compatibility: Verify that the app you want to download is compatible with your Salesforce edition. 2. Check for an external service: Make sure the AppExchange app has access to that service. 3. Test drive before installing: Some listings offer a “Take a Test Drive” button.

What is a package in AppExchange?

Packages are containers that hold the code and metadata associated with apps or components. Solutions on AppExchange are distributed in managed or unmanaged packages. Managed packages are maintained by the partner and can be upgraded by the customer.

How does AppExchange save time?

AppExchange also saves you time so you can solve business challenges quickly. Instead of building from scratch and investing in high-cost development, you can save time and resources by installing an app or using a certified Salesforce consultant. Visit AppExchange.

Can Trailblazers trust AppExchange?

Trailblazers turn to AppExchange for apps and experts they can trust. In fact, all apps on AppExchange go through a security review process to ensure they meet our highest security standards — meaning that you can trust any app that you install into your org.

Can you install AppExchange on Salesforce?

Only Salesforce admins and users with “Download AppExchange packages” permissions can install AppExchange apps. During the installation process, you’ll be given three options on who to make the app available to: 1. All users. 2. Some users. 3. Admins only.

Need some tips for getting your Salesforce App noticed in the crowded world of the AppExchange? Here are four tips from analyzing over 100 AppExchange Listings

With over 4K Apps and a flourishing cloud marketplace, the Salesforce AppExchange is the world’s largest app store for enterprise software. So if you are a Salesforce developer, this is the place to be. You can quickly get in front of thousands of potential customers for your App and pitch it to them!

Analysis Disclaimer

For my Analysis of 100 AppExchange Listings, I focused on a few categories: Analytics, IT & Admin, Sales, Marketing, and Paid Sponsored Listings.

Offer a way for Non-Salesforce Admins to Try your App

50% of Visitors that visit the AppExchange don’t have Admin rights and can’t Download your Salesforce App.

Include a Call-to-Action in your Media Carousel

According to Salesforce, the carousel is the first element of the listing that people notice because it is the most extensive and most visual section. It’s also the most often clicked section and is thus a great place to get your visitors’ attention.

Gate your Video on your AppExchange Listing Page

Capturing demand is essential for the success of your business. The Salesforce AppExchange team recommends to gate your demo video behind the “Watch Demo” button and refrain from including videos in your carousel.

Be creative, and upload a GIF in your Media Carousel

GIFs are a supercharged sales tool. According to Marketing Sherpa, Dell noticed a revenue lift of 109% via GIF-centric email campaign. While I have no proof that GIFs improve AppExchange performance, I do know that GIFs can show movements and emotions that a regular image can’t possibly do.

How Experts Explore AppExchange Listings

So you found a listing for Ursa Major that looks promising! Let’s drill into it.

Evaluate the Salesforce Adoption Dashboards Listing

Let’s get back to the app listing we found, Salesforce Adoption Dashboards. How does it compare against the requirements in your AppExchange strategy?

Put Your Trust in Community Reviews

On paper—or on screen—this app ticks all your boxes. But what are people saying about it?

Try Before You Buy

Imagine that after viewing a listing and chatting with the partner, you still have questions about whether the app meets your needs. That’s totally normal!

To the Test Org

Amazing work, you learned everything there is to know about AppExchange listings. Your status as an AppExchange expert is almost complete. In this unit, you learned how to dive into an AppExchange listing, how to access reviews, chat, test drives, and free trials.

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