How do I categorize my donors?
Here are some donor categories you can use to organize your contacts:Email Solicitation.Social Media Campaigns.Snail Mail (Direct Mail)Major Gift Donors.In-Kind Donors.Small Gift Donors.Monthly Gifters.Annual Gifter.More items...•
How do I organize my donor data?
The best way to ensure that your team is organizing its donor data effectively is to build unique donor profiles for each of your constituents....2. Maintain clean donor profiles.Their giving history.Their biographical data.Their contact information.Their engagement history.Their wealth information.
How do I organize my donor management?
Your donor management strategy is vital to keeping your nonprofit organized and donors happy....3. Map Out Your Donor JourneyInspire.Learn and engage.Ask for a donation.Thank and show impact.Re-ask.Repeat.
Can Salesforce track donations?
NPSP uses the Salesforce-standard Opportunity object to track all donations, grants, and revenue. Opportunity records are related to donors, which are tracked using the Contact and Account objects, including the household account record type included in NPSP.
How do you maintain a donor database?
How to Build a Robust Donor DatabaseChoose a Constituent Relationship Management (CRM) Program. Your donor database is only as strong as the CRM program you use to manage it. ... Create Donor Profiles. Once you've chosen your software, it's time to start gathering information on your donors. ... Standardize Data Entry.
Why is donor segmentation important?
Donor segmentation allows you to provide the kind of specific, personal communications that satisfy donors and lead to more donations. Instead of trying to connect with your whole donor population with one generic and uninspiring email campaign or letter, segment your donors into smaller, more homogeneous groups.
What is donor management software?
Donor Management Software (sometimes referred to as Nonprofit CRM) is a tool that allows you to manage relationships with your donors. You can do this by keeping track of their information, their donations, your interactions with them, and much more.
What does donor management mean?
Donor relationship management is the process of thoughtfully and proactively cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment.
How do I manage donations in Salesforce?
How to Get Donations Into SalesforceEnter Single Donations or a Collection of Donations. Use the NPSP Gift Entry tool to enter one-off single donations, or a collection of donations in a batch. ... Enter Pledges. ... Enter Recurring Donations. ... Enter Other Kinds of Gifts. ... Collect Donations Online. ... Import Your Data.
Is Salesforce a donor management system?
Names, emails, tasks, deadlines, gift asks. You name it, a donor management system (like Salesforce) tracks it. A DMS is one example of a CRM, or constituent relationship management system, but specifically around donors.
What is Salesforce Nonprofit Success Pack?
The Nonprofit Success Pack (NPSP) is an app that sits on top of Salesforce Enterprise Edition. NPSP is preconfigured for nonprofits as an-easy-to-use fundraising and constituent management application, designed to make the daily life of nonprofits a little easier.
Your Salesforce Org: A Gift Processing Machine
Once you get rolling with Elevate, most of your gifts might come from a Giving Page. The data is then imported to Salesforce and Nonprofit Success Pack (NPSP) to automatically create new opportunities, payments, and recurring donation records.
Process Single Payments
If you need to enter a single, one-time donation by credit card or Automated Clearing House (ACH) bank transfer you can use Gift Entry in NPSP.
Batch One-Time Transactions
If you have a bunch of gifts to process all at once — like when you process direct mail responses — you can process credit card transactions in batches using Gift Entry.
Manage Recurring Donations
Donors can create recurring donations by selecting the weekly, monthly, quarterly, or yearly donation options on a Giving Page. When they complete the transaction, your payment processor authorizes the payment and Elevate creates the associated recurring donation, opportunity, and payment records in Salesforce.
Quiz
1 Which Nonprofit Success Pack tool can you use to enter one-time credit card and Automated Clearing House (ACH) gifts directly into Salesforce and process payments with Elevate?
About Salesforce and Donation Processing
Salesforce is the world-leading CRM solution for a number of reasons, chief among them being the platform’s high level of customization. Organizations, nonprofit and for-profit alike, are able to customize their solutions to include the exact tools and functions that are necessary to effectively run their unique operations.
Payment Processing Overview
From the perspective of the consumer, when you shop online or make a donation to a worthy organization, you typically enter a long string of numbers from your credit card into an online page. Then, the money is magically taken from your account and you receive a confirmation email that verifies the payment was accepted.
Donation & Payment Processing for the Salesforce Nonprofit Cloud
When you invest in donation forms and fundraising systems, you’ll have access to the payment processors they use to translate online transactions into funds in your account.
Processing Fees
The fees associated with payment processing may be include flat rate transaction fees, percentage-based processing fees, and platform fees. You may have a blend of these types depending on if you’re offering credit, debit, or ACH payment options for your donors.
Security
When you have an integrated donation system that shares donor data with your Salesforce CRM, another concern that should be top-of-mind is how that data is kept safe, especially payment information. Before investing in a donation system, be sure to ask if credit card information is stored, how it’s secured, and who can access that information.
Information Collected During Salesforce Donation Processing
A donation system that’s completely integrated with your Salesforce CRM allows you to collect information about your supporters during the payment process. When a supporter initially fills out the donation form on your website, you should have the option to add customized questions to gather key information about that supporter.
Type of Information Collected
When a supporter donates to your organization through a Salesforce-integrated donation page, your donation management system should automatically create (or update) the profile for that donor. Some of the information stored in that profile can include (but is not limited to) the following:
Why do organizations need donor data?
Strategically, donor data allows nonprofits to drill down into the performance of their marketing and fundraising campaigns.
Why invest in Salesforce?
Investing in and developing a strong Salesforce instance can fuel serious growth because it allows nonprofits to start truly leveraging their data in ways that many have simply never been able to before. However, many nonprofits aren’t particularly tech-savvy, so the learning curve can be fairly steep for some.
Is Salesforce good for nonprofits?
Thankfully, Salesforce has become an increasingly popular solution for nonprofits, ...
What is John's advising donor?
John (advising donor) uses a fiscal agency to manage its charitable contributions. John decides to send $1,000 to a non-profit organization of his choice from its donor-advised account managed by Fidelity Charitable (fiscal agency).
Should a non profit organization give a soft credit to a donor?
The non-profit organization should hard credit the third-party organization and give a full soft credit to the donor. This is the appropriate way of handling this scenario because the donation received by the non-profit organization was legally made by the fiscal agent, not the advising donor.
Can a nonprofit give soft credit?
A non-profit organization might need to give a soft credit to an organization (Plative) that uses a bank or external firm (Fidelity Charitable) to manage its corporate philanthropy. Let’s say that Plative wants to give a $10,000 grant to a non-profit organization from its donor-advised account.
Should a non profit organization hard credit a $2,000 donation?
Given that ADP is the one who wrote the check, the non-profit organization should hard credit the $2,000 dollars donation on the ADP account record. In addition, the non-profit organization should add partial soft credits to both employees who had $500 dollars deducted from their paychecks.
Does Fidelity give a check to a non profit?
Fidelity Charitable sends a check to the non-profit organization. Even though the actual funds are coming from Plative, the check is written by Fidelity Charitable, so the non-profit organization should hard credit Fidelity Charitable and give full soft credit to Plative.
1. Everything in One Place
Information ‘collection and cleansing’ should be your first step; ahead of any fundraising campaign, you should ensure all information is in one place.
2. Building Relationships and Prospects
Nonprofits frequently approach donors for repeat donations. Relationships will help you build a Leadership Team, which I will discuss further in Section 4. This Leadership Team can be composed of supporters, volunteers, directors, and employees, and will work together to conduct outreach.
3. Outreach
You send out emails, you send out marketing materials, and you can have a website. All of these activities (and data) should work together to help you achieve your goals and move your campaigns forward.
4. Leadership Team
Your Leadership Team is composed of the people who care about your organization. This team may include individuals who are your employees, outside supporters, or volunteers – anyone you are able to incorporate into the Campaign.
5. Stewardship
In order to get more donations, you need to have a process that encourages fostering long-term relationships and repeat donations – this requires stewardship. Your organization needs to maintain the relationship with your donors, otherwise, you may find that after you get one donation, the donor leaves.
Summary
I hope you found this walkthrough helpful. I truly believe that anyone can fundraise, given the correct tools. It is so important for nonprofits to have access to these tools – in order to build capacity and serve your communities better, you need money. For many nonprofits, fundraising is viewed as burdensome or aspirational.
What is donorsearch 360io?
DonorSearch 360io is the tool available to Salesforce users. With its emphasis on both wealth and philanthropic metrics, DonorSearch 360io is the perfect tool to identify your most impactful prospects.
Is Salesforce a CRM?
Salesforce is a comprehensive resource and CRM system, but it can take a while to understand and fully use the software to your organization’s advantage. If you want guidance on the best donation apps or just other general fundraising information, check out the following research materials to get started:
Learning Objectives
- After completing this unit, you’ll be able to: 1. Use Nonprofit Success Pack (NPSP) Gift Entry to enter a single gift. 2. Batch one-time transactions in Gift Entry. 3. Manage recurring donations using Salesforce and Elevate.
Your Salesforce Org: A Gift Processing Machine
- Once you get rolling with Elevate, most of your gifts might come from a Giving Page. The data is then imported to Salesforce and Nonprofit Success Pack (NPSP) to automatically create new opportunities, payments, and recurring donation records. But when your donor calls, sends a check through the mail, or provides their credit card number, you can enter and process their gif…
Process Single Payments
- If you need to enter a single, one-time donation by credit card or Automated Clearing House (ACH) bank transfer you can use Gift Entry in NPSP. Here’s how. 1. In Salesforce, click the App Launcher () and find and select Gift Entry. 2. Click New Single Gift. 3. Enter your donation details. 4. Select the appropriate Payment Method, either ACH or Cred...
Batch One-Time Transactions
- If you have a bunch of gifts to process all at once — like when you process direct mail responses — you can process credit card transactions in batches using Gift Entry. Here’s how: 1. Click the App Launcher () then find and select Gift Entry. 2. Click New Batch. 3. Select a template, and click Next. 4. Enter a Batch Name along with any other batch details, and click Next. 5. Set any field d…
Manage Recurring Donations
- Donors can create recurring donations by selecting the weekly, monthly, quarterly, or yearly donation options on a Giving Page. When they complete the transaction, your payment processor authorizes the payment and Elevate creates the associated recurring donation, opportunity, and payment records in Salesforce. You can also create a recurring credit card or ACH donation dire…
Resources
- Documentation: Manage One-Time Donations in NPSP
- Documentation:Manage Recurring Donations in NPSP
- Documentation:Manage Payments
- Documentation:Configure Receipt and Alert Settings
Understanding The Essentials of Donor Data
Standardizing Your Data Processes
- Your CRM is only as useful as the data it contains. Too many nonprofits eagerly make the move to a professional-grade database platform (which is great), but then fail to follow professional-grade data management protocols (which is not so great).
Automating Small and Recurring Tasks
- Task automation can also be extremely useful to your data strategies. By automating small and recurring tasks, you reap a few benefits: 1. Save your team’s time and minimize errors 2. Ensure complete standardization of data as it enters your CRM 3. Generate more engagement data over the long-run We won’t walk through the complete process of setting...
Developing A Long-Term Data Strategy
- A big-picture vision of exactlyhow Salesforce will benefit your organization over the long-run goes a long way to keep your strategies focused. Does your team understand why strong data collection, management, and analysis is so important? Do your Salesforce tools and protocols reflect your larger goals? How can your data better support your mission? Questions like these a…
Summary
- Making the move to Salesforce is a major strategic investment for any organization and especially for nonprofits. With an intense pressure to reduce overhead and boost fundraising revenue, making the most of their data with a robust CRM platform can be a game-changer. This is more true today than ever before, as online and virtual fundraising has not only become the norm but t…