Slaesforce FAQ

how to market a salesforce app

by Prof. Rogers Bins Published 2 years ago Updated 2 years ago
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Design your branded assets and upload them to Salesforce. Choose an app distribution type that fits your needs. Receive a beta version of your app.

A go-to-market strategy to make your Salesforce Application stand out
  1. Pick an application listing: published or unpublished. Unpublished apps are ideal if you plan to do all the promoting. ...
  2. Build relationships at conferences. ...
  3. Gain advocates with a Partner Program. ...
  4. Get in front of your consumers.
Jul 20, 2017

Full Answer

What can you do with Salesforce platform mobile?

With Salesforce Platform Mobile, you can build customer-facing apps with low code as well. And if you need something unique, like a way for customers to design their perfect vehicle, your developers could create it and you can drag it into the app. When your app is complete, it’s easy to get it into app stores using a mobile publisher.

What is Salesforce AppExchange?

Salesforce AppExchange is the world’s largest business applications marketplace, home to over 3,000 apps and components that extend Salesforce’s reach and functionality.

What is application development in Salesforce?

Application Development from Salesforce. Salesforce AppExchange is the world’s largest business applications marketplace, home to over 3,000 apps and components that extend Salesforce’s reach and functionality. Plus, all apps are pre-integrated to work seamlessly with Salesforce through automatic updates.

Why Cvent salesforce app for events?

With the Cvent Salesforce App, you can improve collaboration and allow your sales and field marketing teams to become key drivers of your events’ success. CATEGORIES Marketing Make personalized mobile messaging one of your top 3 revenue sources in just 3 months.

See more

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How do I promote an app on AppExchange?

Create an AppExchange Listing that your Customers Love Include screenshots and videos that describe how your app adds value to customers. Case Studies and Reviews are a great way to leverage your existing customers to promote your app on AppExchange. Try to get as many positive reviews from them as possible.

What is the Salesforce app Exchange?

Salesforce AppExchange is Salesforce.com's cloud computing marketplace through which end users can access, download and install software apps.

What apps does Salesforce own?

All AppsSalesforce Adoption Dashboards. ... AppExchange Dashboard Pack for Sales, Marketing and Service. ... Salesforce for Slack - Unlock collaboration across sales and service. ... DocuSign eSignature for Salesforce: The trusted eSignature solution. ... Trail Tracker - by Trailhead.More items...

Can you build an app on Salesforce?

The Salesforce Platform is a low-code app platform that makes it easy to create an app with zero experience. If you can point, click and drop, you can create an app on the Salesforce Platform.

What does Salesforce app do?

What does Salesforce do? It helps teams work better together. Your business may use a single Customer 360 app, or a combination of many. By improving team communications and productivity, businesses drive greater success.

Does Salesforce have a marketplace?

AppExchange is a marketplace for business solutions. Choose from thousands of prebuilt, customizable apps — and tap into our network of experts who are ready to help.

How many types of Salesforce apps are there?

two flavorsSalesforce apps come in two flavors: Classic and Lightning. Classic apps are created and managed in Salesforce Classic. Lightning apps are created and managed in Lightning Experience. You can customize both types of app to match the way your users work.

Are Salesforce apps free?

Top Free Salesforce AppExchange Apps. Check out our list of free Salesforce AppExchange Apps. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

Is Salesforce a web app?

Salesforce gives you a simple and cost-effective approach to create a web application, online store, or a marketing site with dynamic pages that will seamlessly run on all devices.

How do I launch an app in Salesforce?

To open the App Launcher, from the drop-down app menu at the upper-right corner of any Salesforce page, select App Launcher. In the App Launcher, click the tile for the app that you want.

What are the disadvantages of Salesforce?

Salesforce consExpensive.You have to pay for add-ons to get the most out of the software.Configuration and setup is complex and time-consuming.Cluttered interface makes navigation and simple tasks unnecessarily complex.The learning curve never seems to end.Customer support has a poor reputation.

How do I set up an app in Salesforce?

From Setup, enter Apps in the Quick Find box, then select Apps. Click New. If the Salesforce console is available, select whether you want to define a custom app or a Salesforce console. Give the app a name and description.

Envision Your Slam Dunk and Work Backwards

I hesitate to write “focus on the ‘metrics that matter’” for fear of sounding cheesy, but it works. Imagine what gets you high-fives at the end of the year and work backward in a realistic fashion.

Be Realistic About Intangibles

This comes up a lot. If a request from the top crops up mid-year that doesn’t map to your goal hit the pause button (if only briefly). If the ask does not support your goal, the best option is to skip it. However, I completely get that’s not always viable. In this case, I recommend updating your plan to include an additional higher goal.

Have Study Hall First

There are a ton of great marketing resources available for free — Marketing With Salesforce, listing best practices, and this collection of content collaboration options — to name a few.

Put your customer at the center of every interaction

Collect and manage first-, second-, and third-party data, and reconcile data from known and unknown individuals. Connect data sources across devices and channels, creating a single data profile of each customer — sharable across business units.

Build your marketing strategy around the entire customer journey

Engage across marketing, sales, commerce, and service touchpoints to connect with customers at the right time with the right message. Track and analyze the results to optimize every experience across the entire customer lifecycle.

Automate engagement with each customer

Build connected journeys that act and react based on your customer's actions in the moment. Use AI to plan and optimize every interaction, and build new segments based on cross-channel data.

Take on the 50 top practices of standout email marketers

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See how Salesforce helps marketers drive more business with connected experiences

The world’s most innovative brands trust us to create personalized customer journeys across sales, service, and marketing.

REPORT

4,100 marketers weighed in on what’s working — and what’s not in the fifth edition of the State of Marketing Report. See what they said.

e-book

Get the comprehensive guide to marketing across all channels — in any stage of the customer lifecycle.

Discover how companies of every size and industry can build and use marketplace apps to connect with customers

Find the right solutions for every role and department in your business.

Customer Story

See how Papa Murphy’s simplified its business processes with apps from AppExchange.

Customer Story

See how Belly used field service apps to close deals faster and more efficiently.

Take a closer look at the world's leading enterprise cloud ecosystem

AppExchange offers over 5,000 solutions to extend the power of Salesforce.

Application Development from Salesforce

Salesforce AppExchange is the world’s largest business applications marketplace, home to over 3,000 apps and components that extend Salesforce’s reach and functionality. Plus, all apps are pre-integrated to work seamlessly with Salesforce through automatic updates.

Related Searches

What is Cloud Computing?: Better understand your sales funnel with lifecycle reporting, customer behavior and journey insights.

Application Development from Salesforce

Salesforce AppExchange is the world’s largest business applications marketplace, home to over 3,000 apps and components that extend Salesforce’s reach and functionality. Plus, all apps are pre-integrated to work seamlessly with Salesforce through automatic updates.

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