how to setup google analytics in salesforce

There are certain steps to be followed to integrate Google Analytics with Salesforce Communities:

• Step 1: . Before integrating with Google Analytics, you first need to create Communities into your org.
• Step 2: . In Experience Builder, go to Settings, click on Advanced and enter your Google Analytics ID.
• Step 3: . For Google Analytics ID you need to sign in to your...

Full Answer

What are the functions of Google Analytics?

What can you do with Google Analytics?

• Acquisition. Acquisition refers to how you get website traffic / website visitors. ...
• Behavior. The Behavior reports are all about seeing what visitors are actually doing on your website. ...
• Conversions. ...
• Audience. ...
• Real-Time. ...
• Problem Solving with Google Analytics. ...

How to enable Salesforce CRM content in Salesforce?

The profile of the user doing the sync should have the following permissions enabled:

• Manage Salesforce CRM Content
• Create Libraries
• Manage Content Permissions
• Manage Content Properties
• Manage Content Types and
• Deliver Uploaded Files and Personal Content

What is the outlook for Salesforce?

Salesforce Outlook Integration

• Users can now log Outlook emails to Salesforce as actual emails, no longer logging emails as tasks
• Customized Outlook integration panels can be made for different users. Admins can configure Lightning components to the panel and even download more components from the AppExchange.
• Users can draft Outlook emails using preconfigured Salesforce templates

How to track your sales using Google Analytics?

• Checkout view
• Billing info
• Proceed to payment

Can you integrate Google Analytics with Salesforce?

The short answer is yes, you can connect Salesforce with Google Analytics. There are two key ways you can integrate these two apps. The first is by using Salesforce Cloud Data. This allows you to bring your sales pipeline right into Google Analytics.

How does Google Analytics work with Salesforce?

Salesforce Sales Cloud + Google Analytics It provides tools for understanding individual customers, recording detailed information about them, and providing your sales team with the required information to drive meaningful interactions with them and ultimately close deals.

How do I connect my CRM to Google Analytics?

3:586:10How to integrate your CRM and Google Analytics - YouTubeYouTubeStart of suggested clipEnd of suggested clipWorks first the script that we set up on your website captures client IDs of your visitors thatMoreWorks first the script that we set up on your website captures client IDs of your visitors that uniquely identify them then the script sends the client IDs and map them to the corresponding CRM users.

How do I connect Google Analytics to Salesforce Marketing Cloud?

Sign in to Google Analytics. Click Admin, and navigate to the property you want to link. In the Property column, under PRODUCT LINKING, click Salesforce Marketing Cloud. Click Create Link, and follow the steps to log in to your Marketing Cloud account, then click Next.

How do I use Google Analytics in my salesforce community?

Configure GA Tracking Code in Salesforce CommunityClick Settings.Click Advanced.Paste GA tracking code.Check “Let Google Analytics access your Salesforce Data for Deeper insights into search activity”Publish Community Builder changes.

How do I integrate Google Analytics?

How to set up Google Analytics in 5 simple stepsStep 1: Set up Google Tag Manager.Step 2: Create Google Analytics account.Step 3: Set up analytics tag with Google Tag Manager.Step 4: Set up goals.Step 5: Link to Google Search Console.

Is Google Analytics a CRM platform?

On one hand side, Google Analytics, which contains web analytics data, on the other side CRM data. CRM data contains the key to analysing customer lifetime values and cohorts. Many of our clients want to somehow connect both analytics and CRM data to make decisions based on the whole customer journey.

Is Google Analytics a type of CRM?

Google Analytics and the CRM have their unique purposes and capture data differently. Analytics tracks anonymous website visits, clicks and goals. The CRM, on the other hand, stores contact information, opportunity and revenue activity.

How do I connect my CRM to Google ads?

Measure the effectiveness of your Google Ads investmentBring your Google Ad campaigns into CRM to tie results with sales.Align your sales pitch with the keywords bringing in leads.Get information on your campaign budget and compare it with other marketing expenses.

What is Salesforce audience builder?

In Marketing Cloud Audience Builder, you can segment your subscribers in multiple ways. Using advanced segmenting, you can better target your sends, and you get a more immediate and deeper understanding of your customer attributes and behavior.

How much does Google Analytics 360 cost?

$150,000 per yearThe cost of Google Analytics 360 starts out at $150,000 per year and billed at $12,500 a month. Costs can increase as well based on the size of the website. The cost also includes the full suite of tools in the Google Marketing Platform.

What is Salesforce journey builder?

Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand.

How to connect Google Analytics to Salesforce?

Let’s see what are the steps to connect Google Analytics and Salesforce data: Step 1: Identify your Users. Step 2: Required Salesforce Sales Cloud Objects and Fields. Step 3: Create New Custom Fields. Step 4: Edit you Lead Form.

What is Google Analytics?

Google Analytics. Google Analyticsis a web analytics service which tracks and reports website traffic. It allows in-depth analysis of the visitors on your website and then provides valuable insights. Google Analytics puts numerous lines of tracking code into the code of your site.

What is Salesforce integration?

Salesforce is one of the most popular CRM tools that allows you to manage your relationships with your customers, leads, sales, opportunities, etc.

How does Google Analytics identify users?

Google Analytics supports two ways to programmatically identify your user, i.e., Client ID and User ID. Data Import implements using the Client ID. You can also implement it using the User ID.

How to remove Salesforce credentials?

You can click the current credentials to see a list of successful Salesforce credentials. To remove the unused credentials, you need to right-click X. If the credentials are currently in use, you need to disable it before you remove them.

How does Salesforce grant field access?

If you are using Salesforce Group Edition or Salesforce Professional Edition, then field access is granted by adding all the necessary fields to the Lead and Opportunity page layout.

How to configure lead object?

To configure the Lead object, enable Field History Tracking for your lead status field and for configuring opportunity object, enable Field History Tracking for Stage fields. It is to make sure that any update to these fields generates a hit event.

How to set up Google Analytics?

To get started with Google Analytics, you set up a Google Analytics account. Then you: 1 Create a tracking ID and add it to your website 2 Define and set your goals 3 Link your Analytics and AdWords accounts

What is Google Analytics behavior?

Behavior refers to the stage of the funnel where users engage with your business. Google Analytics provides the tools for you to analyze users’ behavior on your website so that you can improve user experience. Conversion is when a user becomes a customer and transacts with your business. Google Analytics shows you how successfully your website ...

Why do publishers use Google Analytics?

Publishers can use it to create a loyal, highly engaged audience and to better align on-site advertising with user interests. Ecommerce businesses can use Google Analytics to understand their customers’ online purchasing behavior and better market their products and services.

What is conversion in Google Analytics?

Conversion is when a user becomes a customer and transacts with your business. Google Analytics shows you how successfully your website drives the outcomes that are key to the success of your business. For example, an online store might have a goal to sell more T-shirts.

How to integrate Salesforce with Google Analytics?

There are certain steps to be followed to integrate Google Analytics with Salesforce Communities: Step 1: Before integrating with Google Analytics, you first need to create Communities into your org. Step 2: In Experience Builder, go to Settings, click on Advanced and enter your Google Analytics ID. Step 3: For Google Analytics ID you need ...

What is Google Analytics for Salesforce?

The Google Analytics for Salesforce Communities package contains pre-configured reports that track search activity within a community.

What is Google Tag Manager?

Google Tag Manager allows you to track artifacts such as events, scrolling, form inputs, video views, and several other factors that paint a picture of what your users are doing in your community and how they are interacting with the functionality you’ve provided them with.

Can you use Google Tag Manager with Salesforce?

In addition to Google Analytics, you can implement Google Tag Manager with your Salesforce Community, not only this but you can also enable the marketing team to manage the deployment of marketing tags and tracking pixels, without relying on a developer to modify any code.