Here are two quick ways to manually (& reliably) track of Salesforce page performance. Suffix eptVisible Flag Navigate to any Salesforce application URL like you always do, but with a suffix - ?eptVisible=1. You will see the overall page performance at the top.
Full Answer
How do I enable Google Analytics tracking in Salesforce?
The <site:googleAnalyticsTracking/> component only works on pages used in a Salesforce Site. Sites must be enabled for your organization and the Analytics Tracking Code field must be populated. To get a tracking code, go to the Google Analytics website. Sign up for an account at Google Analytics.
How important is custom tracking in analytics?
Building out custom tracking in your analytics platform is a huge part of being successful and collecting meaningful data. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Bill Reed is a director of digital strategy at Salesforce.
How do I get a tracking code for my website?
To get a tracking code, go to the Google Analytics website. Sign up for an account at Google Analytics. Add a new profile in Google Analytics and enter the domain or full URL for the site you want to track.
Why do you put a component at the bottom of a page?
Google recommends adding the component at the bottom of the page to avoid increasing page load time.
How to find web property ID?
Copy the Web Property ID from Google's tracking status information and paste it into the Analytics Tracking Code field on the Site Edit page for the site you want to track. The Web property ID starts with the letters UA followed by your account and profile numbers. For example, UA-9049246-2.
What is Google Analytics?
Use Google Analytics to track the usage of your sites and site pages, including number of visits, number of page views, average time spent on site , and more. The <site:googleAnalyticsTracking/> component only works on pages used in a Salesforce Site.
Does Salesforce have Google Analytics?
Salesforce Sites provides out-of-the-box integration with Google Analytics. Use Google Analytics to track the usage of your sites and site pages, including number of visits, number of page views, average time spent on site, and more.
Why is tracking leads important in Salesforce?
Tracking leads in Salesforce is important because it helps marketers understand which channels, campaigns and keywords are driving not just leads, but high-quality leads. This data will help your team to optimise their marketing and their budget. One easy way to track leads in Salesforce is with Ruler Analytics, but we’ll get onto that shortly.
What happens when you update a lead in Salesforce?
At the point of sale, your sales team will update a lead as closed in Salesforce. The revenue data they place against that lead will go back through Ruler, which will then fire it into Google Analytics.
How many touchpoints does it take to convert a prospect into a customer?
According to Google, for low-cost products like a chocolate bar it could take as many as 20 touchpoints to convert a prospect into a customer. While high-cost products like flights could take up to 500!
What is lead source in Salesforce?
In Salesforce, lead sources are broad buckets of data. While the contact will continue to carry the data assigned to it into their associated contacts and opportunities, this only gives you access to add data not obtain it. Campaigns meanwhile allow you to add very specific data. It could be a campaign name and date.
Is Salesforce good at capturing data?
Don’t get us wrong, Salesforce is great at capturing data. But it doesn’t give you the whole picture. And it’s hardly surprising.
Does Salesforce lose data?
Tracking your ROI is probably your main struggle. And while Salesforce loses data, it doesn’t mean there isn’t a solution.
Can you track leads in Salesforce?
While it is a great lead management tool, it’s hard to track your leads in Salesforce. Leads can be entered into Salesforce manually, via a list import or automatically via a web-to-lead integration.
