Slaesforce FAQ

how to use salesforce data to make sales

by Wava Hermiston Published 2 years ago Updated 1 year ago
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Three ways you can use Salesforce to add value to the sales methodology are: Lightning Path. Field Hover tips. Salesforce Page Tabs. Lightning Path The Path is the set of chevrons across the top of a Salesforce Lightning page. However, you can use the Path to deliver must-know information about each opportunity stage.

Full Answer

What is Salesforce and how does it work?

Salesforce, one of the world’s leading CRM platforms, helps you streamline, manage, and track your sales process for optimal performance. This article will teach you everything you need to know about how to use Salesforce to manage your sales process. Salesforce is a big name in the sales world, and for good reason.

What are the benefits of user data in Salesforce?

Users have the ability to distinguish and sort prospects and customers by any number of different criteria, so reps can have a continuous pulse on their sales pipeline progress. Salesforce can also present data based on Opportunity Stage (more on that in a minute), which is important for accurate sales forecasting.

Is Salesforce the best way to generate leads?

But today’s customers have so much information at their fingertips, they’re much less receptive to cold-call sales pitches. Modern companies instead generate new leads by developing a strong internet presence. Salesforce makes it easier to generate leads, and to qualify, manage, and route them to sales teams once you do.

Is it easy to get your data into Salesforce?

Fortunately, Salesforce has many tools available that require little or no effort to implement and will make it much easier for your users to get their data into Salesforce. Here is a list of the top 5 ways FinServ has leveraged the tools in Salesforce to make it easier for users to provide the vital data your business requires.

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How is Salesforce used in sales?

According to the company, Salesforce's sales cloud gives companies the ability to track contacts, opportunities and manage a team to increase sales. The service cloud allows companies to connect with customers and deliver premium customer service through showing customer activity and resolving issues.

How do you use data to drive sales?

Five ways to utilize your data to increase salesAnalyze old data. Your historical sales data holds valuable information that can be leveraged to improve sales efforts at each stage of the funnel. ... Optimize pricing. ... Refine your messaging. ... Visualize the data. ... Create compelling case studies.

How do I create sales in Salesforce?

How to Set up a Sales Process in SalesforceFrom Setup, click Customize -> Opportunities -> Sales Processes.Click New.Create a Master process if this is your organization's first process.Name your sales process something descriptive and unique (ex. ... Add an optional description and click Save.More items...

How data can help sales?

Data-driven sales is a sales approach that involves collecting and using specific metrics to inform all sales decisions, from lead prospecting to people management to churn reduction and pricing. Using data in sales can help your representatives improve productivity.

How do you make data sales?

5 steps for creating a solid sales reportIdentify the purpose of your report. You can't possibly fit every bit of data into your sales report. ... Know your audience. ... Gather your data. ... Make use of visuals. ... Put the numbers into context. ... Provide a summary. ... Use a sales report template. ... Automate sales reporting with a CRM.

How do you Analyse data to increase sales?

How to analyze sales dataIdentify the key sales metrics you need, such as win rate and average deal size.Use a tool (such as Pipedrive's CRM) to track this data as leads travel through your pipeline.Record this data in visual dashboards.More items...

What are the 7 steps of the sales process?

The 7-step sales processProspecting.Preparation.Approach.Presentation.Handling objections.Closing.Follow-up.

What are the 4 key sales steps?

The number of steps in the sales process may change depending on a rep's industry, product, and prospect, but include four key stages: research, prospecting, sales call and close, and relationship-building.

What are the 5 steps of the sales process?

What are the 5 steps of the sales process?Approach the client. ... Discover client needs. ... Provide a solution. ... Close the sale. ... Complete the sale and follow up.

What data is needed for sales?

Three foundational pillars of sales data include rep metrics, deal metrics, and business metrics. Simply measuring revenue or the gross number of sales isn't enough. To fuel growth, you need to be tracking as many relative metrics as possible.

How is data analytics used in sales?

Sales analytics refers to the technology and processes used to gather sales data and gauge sales performance. Sales leaders use these metrics to set goals, improve internal processes, and forecast future sales and revenue more accurately.

How customer sales data is created?

“Customer data can be collected in three ways: by directly asking customers, by indirectly tracking customers, and by appending other sources of customer data to your own,” said Hanham. “A robust business strategy needs all three.” Businesses are adept at pulling in all types of data from nearly every nook and cranny.

Making the case for ERP integration is easy

Enterprise resource planning (ERP) software has formed the digital backbone of businesses across virtually every industry for almost 30 years, enabling organizations to optimize many of their most essential business functions in finance, human capital management, enterprise performance management, and supplier relationship management.

How will you connect your data, departments, and channels to deliver the experiences that customers expect?

ERP interfaces can, in theory, be accessed directly by software applications. Many teams looking for quick solutions to integrate with ERPs choose to wire their applications directly to the ERP. The primary advantage of doing this is the initial time to write a single application.

The benefits for sales are clear

Integrating disparate systems provides the most accurate and complete view of your customers, empowering your sales teams with deep customer insights. And access to these insights is fast becoming a key differentiator for top sales teams.

Sales teams and our journey to becoming a data driven culture

At Salesforce we strive to put the power of the data in the hands of the salesperson. Ensuring it’s easy to interpret and access, insightful, and intelligent in recommendations given. New features and products are regularly made available, which makes for ripe picking for introducing innovation.

1. Globally standardising and scaling dashboards for sales management

As Salesforce grew, our organisational structure, products, and reporting mechanism became more complex. More acquisitions, more products to sell, more product innovation, more customers to cover, more headcount to plan for, and a growing addressable market. This means more data to crunch and make actionable to salespeople.

2. Data science and next-best-product sell for cross-selling

The very fabric of our technology infrastructure means we are able to look at a customers usage insights of our products. These indicators, amongst other data points, act as a fantastic base on which to build a next-best-product to sell model.

3. Account exploration and analysis

Whether working from Salesforce or Tableau (a recent acquisition), the ability to easily explore all things related to an account and analyse whats happening is a key activity we enable sales on. Our own CRM setup means there is reassurance that what you’re seeing is the single source of truth on all aspects on an account.

4. Sales KPI tracking: linking live CRM data to collaborative documents (Quip)

We’re in a fortunate position of having an excellent collaborative product in Quip. The fact that everyone is working from home at the moment has made this even more important to keeping our sales teams informed, connected and enabled.

Summarising the impact and what you can do?

To summarise the impact the above has had on our sales organisation — it’s now a better run, better benchmarked, and a more operationally astute organisation. With data at its heart and decision making now too. Being able to easily measure and benchmark regions at any point in time has proven a huge value add.

What is the sales process?

The sales process is a series of steps that move a sales rep from product and market research through the sales close — and beyond. The number of steps in the sales process may change depending on a rep’s industry, product, and prospect, but include four key stages: research, prospecting, sales call and close, and relationship-building.

What are the main sales process steps?

Whether you’re an experienced sales rep or new to the profession, the following steps will guide you through a successful sale. Tweak or add steps as needed to accommodate your business, product, or prospect.

What are common sales process mistakes?

Below are some of the most common mistakes that derail the sales process — and advice on how to avoid them.

Define your Opportunity Stages

Few companies find the standard Opportunity Stages in Salesforce match their sales process.

How To Change Opportunity Stages In Salesforce

However, there’s more to building a sales process in Salesforce than merely modifying the Opportunity Stages.

Create Fields That Support Your Sales Process

Next, define the fields in Salesforce that support your sales process.

Add Custom Features That Control Your Sales Process

The most widely used control feature in Salesforce is the validation rule.

Embed Useful Sales Process Features

Three ways you can use Salesforce to add value to the sales methodology are:

What is sales forecast?

A sales forecast is an expression of expected sales revenue. A sales forecast estimates how much your company plans to sell within a certain time period (like quarter or year). The best sales forecasts do this with a high degree of accuracy.

What is CRM in sales?

Customer relationship management (CRM) is the best way to forecast sales revenue. A CRM solution helps you find new customers, win their business, and keep them happy. Salesforce is the #1 CRM, giving sales leaders a real-time view into their entire team’s forecast.

What should a forecast be based on?

What: Forecasts should be based on exactly what solutions you plan to sell. In turn, that should be based on problems your prospects have voiced, which your company can uniquely solve.

Is sales forecasting transparent?

No matter how a company calculates its sales forecasts, the process should be transparent. And at the end of the day, sales leadership has to be responsible to call a number. Whether met, exceeded, or missed, the forecast responsibility falls on them.

Importing Data into Salesforce (Project Roadmap)

A typical Salesforce implementation consists of 10 steps, 3 of which require data loading and can account for up to 25% of the time of the total implementation process and additional expenses.

Common Data Loading Challenges

Unfortunately, clean data, migrate data and integrate (the steps highlighted above), are often an afterthought. Not properly planning for these steps, which all require data loading, can lead to unexpected costs and extended implementation timelines.

How to Choose the Right Data Import for Your Salesforce Project

To help, we have come up with a checklist of questions you should ask when planning out a Salesforce implementation. By considering each of these factors early in the implementation process you can ensure that the right tools have been selected, the appropriate resources are in place and the required budget has been allocated.

How to Import Data into Salesforce – 5 Options

There are many data loading solutions available to you. I focus on 5 options to get you started, including pros and cons:

Summary

We hope that using these questions will help you to accelerate your next Salesforce implementation and avoid unforeseen costs and delays. To help you identify which data loading solution is right for your project we recommend downloading our infographic, How to choose the right data loader to accelerate your Salesforce Implementation.

What is the process of going out and finding new potential customers called?

As discussed in How to Grow Your Business with Lead Generation, the process of going out and finding new potential customers is called lead generation.

Is Trailhead free to use?

If you’re not already blazing trails on Trailhead, you need to get out on the trail pronto. Trailhead is the fun, self-paced way to learn all about Salesforce. And it’s free to use.

Does Salesforce use natural language?

They can simply speak into their smartphones and Salesforce will use Voice Recognition and Natural Language Interpretation to receive and parse out the message. Salesforce then creates and updates the related records in your Salesforce instance based on the keywords used.

Does Salesforce have tools?

Fortunately, Salesforce has many tools available that require little or no effort to implement and will make it much easier for your users to get their data into Salesforce. Here is a list of the top 5 ways FinServ has leveraged the tools in Salesforce to make it easier for users to provide the vital data your business requires.

Can you scroll through email activity in Salesforce?

Email activity is easy to access and can be viewed with no clicking or scrolling. On the right the classic view which requires both scrolling and multiple clicks to access the same information) One of the lesser used, but most useful features in Salesforce is its workflow tools.

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