
Is Salesforce the best way to generate leads?
But today’s customers have so much information at their fingertips, they’re much less receptive to cold-call sales pitches. Modern companies instead generate new leads by developing a strong internet presence. Salesforce makes it easier to generate leads, and to qualify, manage, and route them to sales teams once you do.
What is web-to-lead in Salesforce?
When you set up Web-to-Lead, Salesforce captures prospects who provide contact information. You can also redirect prospects to other web pages that are critical to campaign success. Official Documentation: What are the Advantages of Using Leads?
What is Salesforce essentials for Trailblazers?
Hands-on working with and converting leads using Salesforce Essentials, which brings the power of CRM to Trailblazers in Small Business. Learn how Sales Cloud Einstein uses artificial intelligence to help you target the best leads.
How can lead generation tools help your salespeople?
Learn how lead generation tools can help your salespeople personally focus on well-qualified leads while other leads are automatically nurtured. Uncover the secrets to generating great lead pipeline (at scale) for all your salespeople.

What is the process of going out and finding new potential customers called?
As discussed in How to Grow Your Business with Lead Generation, the process of going out and finding new potential customers is called lead generation.
Is Trailhead free to use?
If you’re not already blazing trails on Trailhead, you need to get out on the trail pronto. Trailhead is the fun, self-paced way to learn all about Salesforce. And it’s free to use.
Get Records in an object
Retrieves all records in an object or a record in an object by the given ID or criteria.
Search for Records in an Object
Searches for records in an object that matches the specified search query.
Example of Use - List Users
The following API call returns the list of all users in your Salesforce account:
Post a Message to Chatter Feed
Post a message to a specified feed, such as to a Chatter group or a case record.
How to find an object ID in Salesforce
To get an object ID, open the object in your browser and look at the URL in the address bar. The object ID is the text at the end of the URL after the last forward slash (/). Example: https://eu5.salesforce.com/<object ID>
Search for objects
When searching for objects, you can either enter individual search words, or you can create a more complex query using:
