how to use salesforce for seo

11 Tips for boosting SEO with Salesforce Commerce Cloud.

• Build an optimal SEO strategy. With Salesforce Commerce Cloud, you can develop a high-performance SEO services strategy that increases your organic ...
• Set clean, user-friendly UrLs.
• Create Custom Metadata.
• Create engaging content.
• Compress files.

Full Answer

Why Salesforce Commerce Cloud is the best choice for SEO?

With Salesforce Commerce Cloud, you can develop a high-performance SEO services strategy that increases your organic traffic, Boost sales and CTR and increase your GMV. In addition, Salesforce Commerce Cloud helps you build your online storefront for shoppers and search engines to navigate.

How Salesforce B2C commerce can help your online storefronts?

It’s critical for merchants to optimize their online storefront for both shoppers and search engines to navigate. Salesforce B2C Commerce provides merchants with a rich set of site architecture and SEO tools to help search engines crawl and index sites for more favorable page rank.

What are the components of an SEO strategy?

Three components play into a well-executed SEO strategy. These include: Technical strategy: The mechanics of ensuring your website is crawlable by search engines. This also means other backend tasks, such as making sure your site is secure and loads quickly – all traits that search engines prefer.

How to write SEO Content for both readers and search engines?

Learning to write SEO content for both readers and search engines is both an art and a science. Try these SEO writing tips in your next article. First, do your keyword research, and then choose the most relevant target keyword for your content.

What does SEO stand for in Salesforce?

Search Engine Optimization (SEO) for Uninitiated SMB Owners - Salesforce Canada Blog.

Which platform is best for SEO?

The best website builders for SEO IN DETAILWix.Squarespace.Weebly.DreamHost WP Website Builder.WordPress.com.

How do you do SEO step by step?

With that, here are the steps to create an SEO strategy in 2022:Step #1: Create a List of Keywords.Step #2: Analyze Google's First Page.Step #3: Create Something Different or Better.Step #4: Add a Hook.Step #5: Optimize For On-Page SEO.Step #6: Optimize For Search Intent.Step #7: Focus on Content Design.More items...•

How can I do SEO on my own?

For now, here are the six steps you should follow to get results with DIY SEO:Set Your Organic Search Baseline.Research Keywords and Relevant Search Queries.Publish Optimized Content.Analyze Your Backlinks.Explore Technical Issues.Stay Informed.

Which is best free SEO tool?

25 Best Free SEO ToolsPanguin Tool. ... Wordtracker Scout. ... Lipperhey. ... Bing Webmaster Tools. ... Dareboost. ... Siteliner. Get a full SEO report for free. ... KWFinder. No-nonsense keyword research tool. ... People Also Ask. This free tool pulls questions that appear in the “People Also Ask” section of Google's search results.More items...•

Can I learn SEO on my own?

It is possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert. The first thing to do is convince yourself that SEO is not hard. If others can do it, so can you. All it takes is the willingness to learn and time.

Does SEO require coding?

The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code. But the longer answer is that yes, a good sense of how programming works, or even an ability to do a bit of coding yourself, is always a useful skill to have.

Can I learn SEO for free?

You can learn how to do Search Engine Optimisation, or SEO, for completely free. All you need are strong resources written or created by SEO experts. We've compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started.

How much does SEO cost per month?

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

Should I hire someone for SEO?

Yes, hire an agency if you're looking for long-term success. Unless there's something easily fixable on your site (like blocking it entirely with your robots. txt file), the majority of SEO is building long-term successes and value.

What is SEO in Google?

What is search engine optimization (SEO)? Definition: Search engine optimization is the practice of managing the content of a webpage to help move it closer to the top of user search results in Google and other search engines. Take the Trailhead.

What is SEO expert?

Many SEO experts possess a unique combination of analytical, technical, content strategy, and program management skills – the work of getting your pages to rank is both an art and a science. Even for skilled professionals, common SEO mistakes can sometimes impact your content ranking, and the rules of the optimization game are often changing.

What is keyword stuffing?

Keyword stuffing, also known as “shoehorning”, is when content creators try to fit as many keywords as possible onto a page. This is done in an attempt to overly manipulate the website’s ranking in Google search results. This technique leads to a horrible website user experience.

Why are pictures important for SEO?

Images are an ideal way to break up long-form content or draw attention to a brand. But when it comes to SEO, pictures are rarely worth a thousand words. Search engines only use the text on each webpage to evaluate the content value of your page.

When did Google become a search engine?

Google has evolved quite a bit since it’s conception in 1997. The search engine is now sophisticated enough to finish our sentences. At the same time the search engine optimization (SEO) industry has also matured. Many SEO experts possess a unique combination of analytical, technical, content strategy, and program management skills – the work ...

Do websites get crawled?

Too many websites bury or orphan their key pages. As a result, they do not get crawled and indexed. Best practice: Make sure you link your pages to other pages, and that those links are clearly visible – especially for a site’s most important pages.

Do paid searchers take all marketing channels into account?

All too frequently paid and organic search content creators do not take all marketing channels into account when creating fiscal year plans and allocating budget and resources. This is a huge miss. When your SEM and SEO teams don’t work together, they lose opportunities to maximize top-performing marketing campaigns.

What is SEO in SEO?

Search Engine Optimization (SEO) is a technique to improve a website’s organic visibility among search engines (most often, Google, which accounts for 86% of searches). Three components play into a well-executed SEO strategy. These include:

Is SEO competitive?

Search engine optimization (SEO) writing has always been competitive, and Google is constantly changing how they choose and display websites in their search results. And, search queries are no longer simple links. Now your webpage competes with Answer Boxes, Top Stories, Videos, Books, Images, and more. All of this impacts how readers find your content online.

Improve page rank, build traffic, and grow faster with our help

An analysis of Commerce Cloud customer sites revealed that the majority of site traffic, sales, and conversions come via organic search. In fact, nearly 40% of online shoppers begin their product search with a search engine.

Build an optimal SEO strategy with Commerce Cloud

Commerce Cloud Search Engine Optimization (SEO) Tools empower merchants to maximize their ranking in search engine results, improving organic traffic, boosting sales, and growing GMV. Developing an SEO strategy for digital commerce can be complicated by large product catalogs featuring hundreds or even thousands of available product listings.

Additional SEO Features

Leverage a number of other SEO tools within Commerce Cloud Digital including: customizable 404 pages, broken URL analyzer, custom robots.txt file, configurable image alt tags, optimized images with Digital Imaging Service (DIS), character replacement, and more.

Build and implement your optimal SEO strategy

Learn more about how Salesforce B2C Commerce can help you optimize your SEO strategy, improve page rank, and grow traffic.

Get Started with SEO URLs

Brandon Wilson, Cloud Kicks merchandiser, can’t wait to get started. When his Salesforce B2C Commerce site was first provisioned, URL Rules were automatically enabled. He now has permission to access the URL Rules module, so he can create and edit SEO URL configurations.

Configure General Settings

Brandon wants to convert all characters to lowercase to prevent search engines from counting URLs with different capitalizations as duplicate content. He does this because he has brands or products with the same spelling, but different capitalization. This has no effect on product IDs ( abc123 versus ABC123 ).

Configure the Rules

Great products drive sales, but how do shoppers find them? A product- or category-specific URL can get a shopper to the exact product or category fast. Brandon’s understanding of his catalog structure helps him construct better rules. Remember, a rule tells B2C Commerce what pattern of information to display for the URL.

Localize

Cloud Kicks, like many merchants, is an international company that localizes its URLs. He wants to make sure locales appear in the URLs in a certain way, to satisfy country and language-specific customs and requirements.

Next Steps

In this unit, you learned how to create an SEO URL rule and configured important settings. Next, you learn how to work with SEO URL search refinements.