Slaesforce FAQ

how was salesforce built

by Sierra Effertz Published 3 years ago Updated 2 years ago
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Salesforce was founded on a simple principle: to help our customers succeed. That principle has formed the basis of our business model, underscoring a culture of constant innovation throughout our organization.

Salesforce began in a small apartment in Telegraph Hill in San Francisco. Marc Benioff
Marc Benioff
Benioff founded the Salesforce Foundation in 2000. Marc and Lynne Benioff have been included in lists of top givers by Forbes and the Chronicle of Philanthropy. In 2010, the Benioffs donated $100 million to UCSF Children's Hospital.
https://en.wikipedia.org › wiki › Marc_Benioff
decided to leave a lucrative sales career at Oracle in order to pursue a vision. While Marc Benioff had the idea for Salesforce, there were three other company founders: Parker Harris, Dave Moellenhoff, and Frank Dominguez.
May 18, 2020

Full Answer

How do I create a form in Salesforce?

tl;dr

  • If Lightning Pages and Dynamic Forms meet your requirements, use them. ...
  • If you need additional logic or actions behind the form, use Flow or LWC. ...
  • If you’re building a multi-page form or a wizard, start with Flow. Flow provides a linear navigation framework for orchestrating multiple forms together. ...
  • Got sophisticated UX requirements? ...

Why should we use Salesforce?

Why Visualforce is used in Salesforce ?

  • Visualforce is used to create components that can be embedded into dashboards or accesses from their own custom tab.
  • We can embed sections with in the detail page.
  • Using visualforce we design visualforce page to display the activities for last 10 months and we can embed that section at the top of the contact detail page.

More items...

How do I implement Salesforce?

  • It allows editing templates and controlling any changes made within a document.
  • You can send signature requests to multiple individuals, adding their roles and request expiration dates.
  • There are numerous features for adding initials. You can draw, type or capture them with a camera.

How to build Salesforce diagrams?

  • Who you are. Put your logo in the top left to frame the diagram. ...
  • What the diagram represents. Give your diagram a title in the provided space so it can be quickly understood. ...
  • Why your audience should care. ...
  • How your audience will interpret the diagram. ...

See more

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How was Salesforce born?

Believe it or not, Salesforce started life in March 1999 contained out of a one-bedroom apartment next to Marc Benioff's house, atop Telegraph Hill, San Francisco. The three men that started working in this tiny office along with Marc? Parker Harris, Frank Dominguez and Dave Moellenhoff.

How did Salesforce grow so big?

In these years Salesforce grew by keeping their product, marketing, and sales strategies tightly aligned. Though the idea of a product in the cloud was completely new to users, the value proposition was one that their target audience, salespeople, could easily get behind: a better CRM.

Was Salesforce born in the cloud?

The cloud was born. In 1999, four Salesforce founders, working shoulder to shoulder in a small San Francisco apartment, launched a customer relationship management (CRM) system with a groundbreaking twist.

What is Salesforce based on?

Salesforce now provides various software solutions and a platform for users and developers to develop and distribute custom software. Salesforce.com is based on multi-tenant architecture. This means that multiple customers share common technology and all run on the latest release.

What language is Salesforce written in?

JavaThe Salesforce application and the force.com platform are predominantly written in Java, and some specific areas are written in other languages. Apex is only used to build applications and custom functionality on the platform, and is not the language for the core application and platform development.

Where will Salesforce be in 5 years?

According to our forecasts, the price of Salesforce stock will be between $410 and $490 per share in the next five years.

What Platform is Salesforce built on?

Salesforce Experience Cloud, previously Salesforce Community Cloud, is Salesforce's Digital Experience Platform built on the Customer 360.

Why is Salesforce so successful?

One of the reasons that Salesforce is so popular is that it is packed with features like no other CRM software; features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics and an intuitive, mobile-ready dashboard.

Who owns Salesforce now?

Marc BenioffMarc Benioff is Chair, Co-CEO, and Co-Founder of Salesforce and a pioneer of cloud computing. Under Benioff's leadership, Salesforce is the #1 provider of customer relationship management (CRM) software globally and one of the world's fastest-growing enterprise software companies.

What technology does Salesforce use?

Salesforce CRM uses Visualforce to create custom interactive user interfaces (UI) for mobile and web apps. It is similar to HTML and uses tags just like any other Mark-up language. It is very easy to learn and execute and helps in enhancing the look and feel of mobile and web apps in Salesforce technology.

Is Salesforce a technology platform?

What is Salesforce Platform? The Salesforce Platform is a single, secure, and scalable platform which Salesforce applications are built on. It enables Salesforce products to be customised to individual business needs and integrated with other systems through apps from the AppExchange.

Does Google use Salesforce?

In fact, our team at Google Cloud uses Salesforce as our preferred CRM provider to engage with our customers in meaningful ways. As for availability, several integrations between G Suite and Salesforce are already in market, including Lightning for Gmail and integrations with Calendar and Google Drive.

When did Salesforce start?

In 1999, four Salesforce founders, working shoulder to shoulder in a small San Francisco apartment, launched a customer relationship management (CRM) system with a groundbreaking twist. All the software and critical customer data would be hosted on the internet and made available as a subscription service. This pioneering “software as a service,” or SaaS, model quickly spread across the technology industry.

How does Salesforce change the world?

From the start, Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams. Between governments and their citizens. Between people who want to make a difference.

How many companies have pledged 1-1-1?

Today, more than 12,000 companies worldwide have joined us in our Pledge 1% movement.

Will technology evolve?

Technology will evolve. Business will pivot and pivot again. But relationships, built on trust and respect, will help us face the future, come what may. “Customers aren’t buying software, they’re entering a relationship with a company that’s going to help them navigate the future of technology.”.

Is Salesforce a typical company?

We’re not a typical company. And that’s by design. We call our community of Salesforce employees, customers, and partners "Trailblazers." We're a one-of-a-kind family. Trailblazers around the world reach across roles, companies, and industries to help one another learn, grow, and succeed.

When did Salesforce buy Slack?

On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion. In February 2021, Salesforce announced that CFO Mark Hawkins would be retiring from his position after six years of working for the company, retaining however a position as CFO emeritus until October.

What is Salesforce's main service?

Salesforce's main services are tools for case, task and issue management. It also gives customers tracking abilities for their raised cases and conversation features for social networking Web sites, provides analytical tools and other services including email alert, Google search, and access to customers' entitlement and contracts. They also partner with companies like IBM, Accenture, and Saggezza to help integrate Salesforce's cloud-based services into their businesses.

Why did Salesforce reject donations?

The not-for-profit organization Refugee and Immigrant Center for Education and Legal Services (RAICES) rejected a US$250,000 philanthropic donation from Salesforce because the company has contracts with U.S. Customs and Border Protection. The executive director of Raices, Jonathan Ryan, tweeted that "When it comes to supporting oppressive, inhumane, and illegal policies, we want to be clear: the only right action is to stop" in reference to the rejected donation. Salesforce CEO Marc Benioff responded in an official statement that the company's employees "don't work with CBP regarding separation of families. CBP is a customer & follows our TOS. We don't have an agreement with ICE. I'm Proud of the Men & Women who protect & serve our country every day & I'm Proud of our Ohana ."

How much revenue does Salesforce have in 2019?

For the fiscal year 2019, Salesforce reported revenue of US$13.28 billion, an increase of 26% year-over-year and 26% in constant currency. The CRM giant reported subscription and support revenues of US$12.41 billion, an increase of 27% year-over-year.

Why is Salesforce asynchronous?

Salesforce provides a series of asynchronous processing methods for Apex to allow developers to produce longer-running and more complex Apex code.

What is Lightning component?

Lightning components are built using the open-source Aura Framework but with support for Apex as the server-side language instead of Aura 's JavaScript dependency . This has been described as an alternative to, not necessarily a replacement for, Visualforce pages.

What is Lightning Platform?

Lightning Platform (also known as Force.com) is a platform as a service (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application. These third-party applications are hosted on Salesforce.com's infrastructure.

When did Salesforce start?

Believe it or not, Salesforce started life in March 1999 contained out of a one-bedroom apartment next to Marc Benioff’s house, atop Telegraph Hill, San Francisco. The three men that started working in this tiny office along with Marc? Parker Harris, Frank Dominguez and Dave Moellenhoff. They were also accompanied by posters of the Dalai Lama, Albert Einstein and two Dogs.

Where was Salesforce launched?

Salesforce launched at the Regency theater and had a surprise for all guests attending. They turned the lower level of the theater into a space that resembled Enterprise Software aka “Hell”, there were screaming salespeople actors in cages and games such as wacka-mole where the moles were other software companies.

How much did Salesforce buy Ohana?

In 2018, Salesforce made their biggest acquisition at the time, bringing Mulesoft into the Ohana for $6.5 Billion. This was over double their previous record when they acquired Demandware in 2016 for $2.8 Billion.

Why did Salesforce use AppExchange?

The AppExchange worked because communities work best with market dynamics. It offered partners a place where they could develop their own applications and open them up to all Salesforce customers. Salesforce viewed this as the best opportunity to further a company’s vision and expand capabilities and services.

What is Visualforce in Salesforce?

But Salesforce didn’t stop there, Parker Harris developed a technology called Visualforce that allowed for users to create any user interface they wanted, they could build forms, buttons, links and embed anything they liked. This paved the way for the logical extension of the Salesforce SaaS platform, Platform-as-a-Service.

What was Salesforce called before 2013?

Before 2013 Salesforce had a mobile application called Salesforce Mobile , that gave you access to a select amount of your information from your phone. Unfortunately with the growing mobile age, this wasn’t enough, people needed a better way to interact with all their data, apps and customers.

What is Salesforce a fish in a pond?

Salesforce stood for something very different, and compared to the behemoth of other industry giants, Salesforce were a tiny fish in a huge pond, they had to stand out. Salesforce launched at the Regency theater and had a surprise for all guests attending.

An email design system makes it easier to create engaging and informative emails that stay on brand and get clicks

Keep emails on brand, spend less time making them and increase sales leads. Sounds good, right? You can do this with an email design system, a collection of reusable email modules and components that helps teams create consistent-looking email. Like any design system, it should be easy to use and provide clear guidelines.

The benefits of an email design system

Our email design system was the glue connecting all the parts. Its specs ensured that images were perfectly sized for our automated send engine. It helped centralize our documentation so clients could see the latest guidelines in one place. It provided a dedicated environment for us to manage our complex module library.

Step 1: Learn from the best

A great place to start any project is by talking to someone who has experience doing something similar. In our case, that someone was Zillow’s Engineering Manager, Design Systems, Crystal Ledesma .

Step 2: Take inventory of your program

Before starting to build your design system, it’s important to have a full picture of your entire email framework library.

Step 4: Define your module and component library

We settled on eight primary and two secondary offer modules, and included a small number of components. Our goal was to provide a large catalogue of frameworks for our designers to choose from.

Step 5: Build and test your system

We wanted to build our system from the ground up, but getting security approval for this was a long process. Plus, we didn’t have the budget to develop a new platform. What we did have was a corporate account with Google Sites that let us build using a website template.

Step 6: Gather learnings and optimize

Adoption has steadily risen across our global regions in the two years since we launched the system. Email production is easier now with a standardized module and component library.

What is Salesforce focused on?

One of the earliest concepts that Salesforce focused on was enabling users to create their apps and customize their own Salesforce. This was done on a variety of new implementations on top of their platform.

How much revenue did Salesforce make in 2009?

With Salesforce already taking over the CRM industry, they were ready to grow into a new market. It had already hit the $1 billion annual revenue mark in 2009 and, in only two years, increased its customer count by double.

Where was Dreamforce held?

Held at the Westin Hotel in San Francisco in 2003, Dreamforce attracted thousands of convention-goers. Known now as Salesforce’s annual event, it was the first big brand push since its launch. This gave it not only exposure but also access to investors as well.

What is Salesforce 360?

Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus your employees on what’s important right now: stabilizing your business, reopening, and getting back to delivering exceptional customer experiences.

How long is Salesforce free?

Try Salesforce free for 30 days — no credit card required, no software to install.

How to contact Salesforce support?

Contact us. Call us at 1-800-667-6389, click on chat in the lower right, or let us call you back. Request a call. Contact a salesforce.com Support or Sales Representative. Demo: CRM Introduction. See it in action. Get an overview of what Salesforce can do for your business in our product demos. Watch demos.

Why build mobile ready Salesforce apps?

Build mobile-ready Salesforce apps for every employee to increase productivity and enable a more connected workforce.

How to create a customer experience?

Deliver personalized customer experiences on any device. 1 Develop engaging consumer apps using CRM data 2 Build external portals for customers and partners 3 Provide a streamlined login experience for all

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22 Years of Salesforce News Highlights

1999

  1. In February, the Salesforce journey begins with a clear vision to be “A World-Class Internet Company for Sales Force Automation.”
  2. On March 8, Salesforce incorporates and Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff begin working on the first version of Salesforce’s CRM. Their base is a rented one-bedroom...
  1. In February, the Salesforce journey begins with a clear vision to be “A World-Class Internet Company for Sales Force Automation.”
  2. On March 8, Salesforce incorporates and Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff begin working on the first version of Salesforce’s CRM. Their base is a rented one-bedroom...
  3. As the four develop their prototype, they also build a distinctive startup culture. They only work on what they believe is important and necessary, to do it “fast, simple, and right the first time....
  4. The company also writes its first V2MOM(Vision, Values, Methods, Obstacles, and Measures) strategic plan, aiming to provide employees with a clear vision and align the organization around common go...

2000

  1. Like many other tech companies, Salesforce endured challenges brought on by the dot-com bubble bursting, and 20% of the company’s workforce was laid off.
  2. On February 7, salesforce.com officially launches at an event themed around “The End of Software” at San Francisco’s Regency Theater with 1,500 attendees and a concert with The B-52s.
  1. Like many other tech companies, Salesforce endured challenges brought on by the dot-com bubble bursting, and 20% of the company’s workforce was laid off.
  2. On February 7, salesforce.com officially launches at an event themed around “The End of Software” at San Francisco’s Regency Theater with 1,500 attendees and a concert with The B-52s.
  3. In March, Salesforce gets a boost from its first piece of major press coverage, in The Wall Street Journal, when it hires actors to stage a mock protest outside a Siebel Systems conference. The “pr...
  4. Salesforce.org launches the1-1-1 model, leveraging its technology, people, and resources to improve communities around the world.

2001

  1. In April, Salesforce announces its expansion into the worldwide marketplace with headquarters in Dublin and Tokyo.
  2. Salesforce surpasses 3,000 customers, making it the fastest-growing CRM company.
  3. In November, Benioff is named Chief Executive Officer and Chairman.
  4. Salesforce delivers $22.4 million in revenue for the fiscal year, ending January 31, 2002.
See more on salesforce.com

2002

  1. By end of the year, the company has 5,740 customers, 70,000 users in 107 countries accessing the service in multiple currencies and eight languages.
  2. Salesforce delivers $51 million in revenue for the fiscal year, ending January 31, 2003.
  3. Marc Benioff makes a prediction about the future of Salesforce, CRM, and business: “There were the leaders, but Oracle displaced them. The same thing is going to happen again. It’s th…
  1. By end of the year, the company has 5,740 customers, 70,000 users in 107 countries accessing the service in multiple currencies and eight languages.
  2. Salesforce delivers $51 million in revenue for the fiscal year, ending January 31, 2003.
  3. Marc Benioff makes a prediction about the future of Salesforce, CRM, and business: “There were the leaders, but Oracle displaced them. The same thing is going to happen again. It’s the beginning of...

2003

  1. The first Dreamforceevent is held at the Westin St. Francis hotel in downtown San Francisco. Just over 1,000 registered attendees take part in the event, which has 52 presentations.
  2. sForce 2.0 — the industry’s first on-demand application service — is launched at the event.
  3. The company’s employees number more than 400.
  4. It establishes a global presence, opening offices in Australia, France, Germany, Ireland, Japan…
  1. The first Dreamforceevent is held at the Westin St. Francis hotel in downtown San Francisco. Just over 1,000 registered attendees take part in the event, which has 52 presentations.
  2. sForce 2.0 — the industry’s first on-demand application service — is launched at the event.
  3. The company’s employees number more than 400.
  4. It establishes a global presence, opening offices in Australia, France, Germany, Ireland, Japan, Spain, and the U.K.

2004

  1. On June 23, Salesforce successfully completes its initial public offering on the New York Stock Exchange, raising $110 million at $11 per share.
  2. Salesforce earns $176 million in revenue over the fiscal year ending January 31, 2005.
  3. The company has 767 employees.
  4. The customer base has grown to 13,900.
See more on salesforce.com

2005

  1. In September, Salesforce introduces its AppExchangeservice, offering third-party developers a place to work on their own applications and open them up to Salesforce customers.
  2. By the end of the year, the company’s customer base stands at 20,500 worldwide, with nearly 400,000 unique users.
  3. The company surpasses 1,300 employees by end of fiscal year.
  1. In September, Salesforce introduces its AppExchangeservice, offering third-party developers a place to work on their own applications and open them up to Salesforce customers.
  2. By the end of the year, the company’s customer base stands at 20,500 worldwide, with nearly 400,000 unique users.
  3. The company surpasses 1,300 employees by end of fiscal year.
  4. It has earned $309.98 million in revenue for fiscal year ending January 31, 2006.

2006

  1. Salesforce’s mobile journey starts with the acquisition of wireless technology startup Sendia, and the original Salesforce mobile app, AppExchange Mobile.
  2. The AppExchange ecosystem grows into a vibrant marketplace with 575 apps from 250 independent software vendors.
  3. In a defining moment, Benioff shares his view that business is the greatest platform for chan…
  1. Salesforce’s mobile journey starts with the acquisition of wireless technology startup Sendia, and the original Salesforce mobile app, AppExchange Mobile.
  2. The AppExchange ecosystem grows into a vibrant marketplace with 575 apps from 250 independent software vendors.
  3. In a defining moment, Benioff shares his view that business is the greatest platform for change, publishing The Business of Changing the Worldwith essays by 20 other thought leaders.
  4. The Power of Us partner program launches, engaging Salesforce’s partners with the 1-1-1 philanthropy model.

2007

  1. IdeaExchange (nowTrailblazer Community) launches, inviting customers to contribute new feature ideas for future releases.
  2. At Dreamforce, plans for the Force.com technology platform are announced, which will allow developers to build applications on the Salesforce platform and create any user interface on demand.
  1. IdeaExchange (nowTrailblazer Community) launches, inviting customers to contribute new feature ideas for future releases.
  2. At Dreamforce, plans for the Force.com technology platform are announced, which will allow developers to build applications on the Salesforce platform and create any user interface on demand.
  3. Salesforce reports revenue of $748.7 million for the fiscal year ending January 31, 2008.
  4. Users exceed 1.1 million, from 41,000 customers across the globe.

Overview

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development.

Services

Salesforce's products include several customer relationship management (CRM) technologies, including: Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud and Platform. Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead.
Salesforce's main technologies are tools for customer management. Other products enable customers to create apps, integrate data from other systems, visualize data, and offer training c…

History

The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Initial funding for the company came from Larry Ellison and Halsey Minor.
In 2003, Salesforce held its first annual Dreamforce conference in San Francisco. In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbo…

Operations

Salesforce is headquartered in San Francisco in the Salesforce Tower. Salesforce has international offices in Hong Kong, Israel, and Sydney.
Standard & Poor's added Salesforce to the S&P 500 Index in September 2008.
According to Marc Benioff, Salesforce corporate culture is based on the concept of Ohana.

Acquisitions

Salesforce has acquired many companies throughout its history.
In 2006, Salesforce acquired Sendia, a mobile web service firm, for $15 million and Kieden, an online advertising company. In 2007, Koral, a content management service, was acquired. In 2008, Salesforce acquired Instranet for $31.5 million. In 2010, Salesforce acquired multiple companies, including Jigs…

Criticisms

In November 2007 a phishing attack compromised contact information on a number of Salesforce customers. Some customers then received phishing emails that appeared to be invoices from Salesforce. Salesforce has stated that "a phisher tricked someone into disclosing a password, but this intrusion did not stem from a security flaw in [the salesforce.com] application or database."
In 2017 at DEF CON, two security engineers were let go after giving a presentation on an internal …

Salesforce Ventures

In 2009, Salesforce began investing in startups. These investments became Salesforce Ventures, headed by John Somorjai In September 2014, SFV set up Salesforce1 Fund, aimed at start-ups creating applications primarily for mobile phones. In December 2018, Salesforce Ventures announced the launch of the Japan Trailblazer Fund, focused on Japanese startups.
In August 2018, Salesforce Ventures reported investments totaling over $1 billion in 275 compa…

See also

• Salesforce Tower
• Salesforce Tower Indianapolis
• Salesforce Marketing Cloud
• SalesforceIQ

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