What is aktana?
Aktana is the category creator and leader of intelligent engagement in the global life sciences industry. By ensuring that every customer experience is tailored to individual preferences and needs, Aktana helps life science companies strengthen their relationships with healthcare providers to inspire better patient care.
Why aktana for life science companies?
By ensuring that every customer experience is tailored to individual preferences and needs, Aktana helps life science companies strengthen their relationships with healthcare providers to inspire better patient care.
Which companies use aktana’s contextual intelligence engine?
Today, more than half of the top-20 global pharmaceutical companies use Aktana’s AI-enabled Contextual Intelligence Engine to coordinate and optimize personalized omnichannel engagement at scale.
How does aktana make the customer journey feel continuous?
By embedding intelligence throughout the entire omnichannel ecosystem, Aktana makes every customer journey feel like a continuous conversation—seamless, well-timed and always relevant.
Is Sfmc a CRM?
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.
How does Salesforce integrate with Sfmc?
Log into Marketing cloud => Navigate to email studio => Click on Email App=> click Admin tab=> click Salesforce Integration=> click Connect Account. Contact Marketing Cloud Support to enable and upgrade the Connected App button under the Salesforce Integration for secure data transfer between systems.
What is Sfmc platform?
Salesforce Marketing Cloud (SFMC) is Salesforce's platform (or “Cloud”) in the area of marketing automation and customer engagement. It is a SaaS platform made up of four “base versions,” each with different levels of functionality and multiple additional at-cost components that further increase functionality.
What is multi ORG In Salesforce?
Multi-Org connects multiple Salesforce orgs to a single Enterprise 2.0 account, with all the Enterprise 2.0 account benefits. Your Sales or Service Cloud connections are managed at the Business Unit level.
What is Salesforce CDP?
Salesforce CDP is a self-service customer data platform, or CDP, that drives personalization and engagement. Using a series of solutions, you can achieve a single, actionable view of your customer built on the world's #1 customer platform. Your Guide to Salesforce CDP.
What is the difference between Sfmc and pardot?
In a nutshell, these are the main differences: Pardot is positioned as a B2B platform while Salesforce Marketing Cloud is more B2C (although this isn't always the case and some companies can use both)
What is the difference between Salesforce sales Cloud and Marketing Cloud?
Salesforce Marketing Cloud is built to identify leads and guide them toward your product or service, while Salesforce Sales Cloud is built to close deals and bring in revenue.
What is social studio in Salesforce?
Social Studio is a one-stop solution to manage, schedule, create, and monitor posts. You can organize posts by brand, region, or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement.
What is IQVIA CRM?
IQVIA is a leading global provider of information, innovative technology solutions and contract research services focused on using data and science to help healthcare clients find better solutions for their patients.
What is Adobe Cloud?
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration.
AI and Analytics Appear Ready to Surge in Sales and Marketing
Getting your tech stack right is only half the battle when it comes to winning in today’s digital-first, omnichannel market. Our new blog series explores the organizational considerations and change management best practices that are key to omnichannel success—starting with content: https://bit.ly/3GHPqpI
Getting Your Content Ready for Intelligent Omnichannel Engagement - Aktana
You don't need to wait till your data is perfect to start seeing impact from omnichannel. Aktana's Rakan Sleiman is joining Kimberly Friedrichs of Roche and Juan David Rodriguez Sua of Organon at the NEXT Pharma Summit to show you how. Join our session on March 8 @ 15:00 CET. Register here: https://bit.ly/3gjcGjd
How AI is helping pharma solve some of its COVID problems
Statistics show that HCPs prefer personalized scientific content and would rather join a webinar or virtual medical conference than have their inboxes flooded with promotional materials. Read more about the recent findings from Indegene 's annual global survey "The Digitally-Savvy HCP" in Endpoints News: https://bit.ly/3AxSy69
Contextual Intelligence - Episode 14 Recap - Aktana
In our recent conversation at the NEXT Pharma Summit 2022 Outlook Chat, we discuss how the life sciences industry can advance initiatives around #commercialexcellence and #patient-centricity in the upcoming year. Watch it here! https://bit.ly/3fjtF4c
