What is Salesforce Commerce Cloud Seo (SFCC)?
Salesforce Commerce Cloud SEO or SFCC is an e-commerce platform that streamlines the analytics and reporting of large and medium scale businesses. The main aim of SFCC is to generate new clicks for online businesses by ranking them on the top of search engines.
What is Salesforce B2C Commerce Cloud Seo?
Salesforce B2C Commerce provides merchants with a rich set of site architecture and SEO tools to help search engines crawl and index sites for more favorable page rank. Explore Commerce Cloud SEO Tools’ key features. Grow traffic. Generate new clicks and visits by ranking at the top of search results. Improve conversion.
What is cloud search engine optimization (SEO)?
Commerce Cloud Search Engine Optimization (SEO) Tools empower merchants to maximize their ranking in search engine results, improving organic traffic, boosting sales, and growing GMV. Developing an SEO strategy for digital commerce can be complicated by large product catalogs featuring hundreds or even thousands of available product listings.
What SEO tools are available in commerce cloud digital?
Leverage a number of other SEO tools within Commerce Cloud Digital including: customizable 404 pages, broken URL analyzer, custom robots.txt file, configurable image alt tags, optimized images with Digital Imaging Service (DIS), character replacement, and more. Build and implement your optimal SEO strategy.
Does Salesforce do SEO?
Setting up SEO for your Experience Builder site includes a series of tasks you perform in Salesforce and in the site itself. From identifying your preferred domain to determining which objects to make public, we've got you covered.
What does Salesforce Commerce Cloud do?
What is Commerce Cloud? Commerce Cloud is the world's leading B2C and B2B commerce solution. Commerce Cloud is a multi-tenant, cloud-based commerce platform that empowers brands to create intelligent, unified buying experiences across all channels — mobile, social, web, and store.
Is Salesforce a commerce cloud Demandware?
Description. Salesforce Commerce Cloud, formerly called Demandware, is a cloud-based service for unifying the way businesses engage with customers over any channel or device. Now a days E-Commerce is growing rapidly. Every merchant or seller wants to do online selling.
Is Salesforce commerce cloud a CRM?
Power eCommerce with the world's #1 CRM and connect customer experience by sharing your data across one integrated platform. The Salesforce Commerce Cloud can exceed your goals and customer expectations and deliver convenient commerce that turns customers into repeat customers.
What is the difference between sales cloud and commerce cloud?
Sales Cloud – Application to view, track and report on sales processes. Service Cloud – Communication and customer experience based application to aid customer's buying journeys. Commerce Cloud – based on buying experiences across all channels for B2B and B2C companies.
Who is using Salesforce Commerce Cloud?
Companies using Salesforce Commerce Cloud for eCommerce include: Amazon.com, Inc., a United States based Retail organisation with 1335000 employees and revenues of $386.06 billion, Costco Wholesale Corporation, a United States based Distribution organisation with 288000 employees and revenues of $195.93 billion, ...
What is Salesforce B2C commerce cloud?
Salesforce Commerce Cloud(formerly Demandware) is a user-friendly and seamless eCommerce platform that offers a suite of features intended to transform the experience of how brands connect with their customers at every step of their journey. Salesforce B2C Commerce plays a considerable role in the worldwide market.
Why is Salesforce commerce B2B?
Salesforce B2B Commerce helps companies get set up quickly and easily, and it provides your customers with a seamless, self-serve experience for purchasing what they need. It takes a “cloud first” approach, and tailors your website to the specific needs of your industry.
What is Demandware in Salesforce?
Salesforce Demandware is a Cloud platform that helps organizations follow and implement the B2C Marketing Model by delivering a consolidated platform and a unified experience for their customers. This platform can be installed within your organization if you have a huge customer base and sales.
What is the difference between Salesforce and Salesforce Commerce Cloud?
Salesforce Core is more or less their CRM system whereas Salesforce Commerce Cloud is their B2C ecommerce platform (formerly known as Demandware) Techstack for SFCC is Javascript. SFCC brings standard ecommerce functionality in it's core like search, displaying products, shopping cart and checkout (etc...).
What language does Salesforce Commerce Cloud use?
See I want to start learning Demandware Salesforce Commerce Cloud Digital Platform (previously Demandware) is a SaaS ecommerce platform, that uses server-side JavaScript for creating customizations on the site logic.
What does commerce cloud include?
Commerce Cloud provides a rich set of capabilities to engage and convert shoppers across every digital channel, including marketing, merchandising, content, promotions, customer service, fulfillment, and predictive intelligence.
Build an optimal SEO strategy
With Salesforce Commerce Cloud, you can develop a high-performance SEO services strategy that increases your organic traffic, Boost sales and CTR and increase your GMV. In addition, Salesforce Commerce Cloud helps you build your online storefront for shoppers and search engines to navigate.
Set clean, user-friendly UrLs
Salesforce commerce cloud allows you to set URLs that are unique and are easy to remember by customers. With this software, you can set URLS with different variables according to your online positioning and product. In addition, URLs by SFCC are clean and effortless to remember.
Create Custom Metadata
Every page on the internet has custom Metadata that helps it get ranked on search engines. With SfCC, you can create custom URL data that is recognized by search engine crawlers. Furthermore, SfCC makes it easier to generate custom Urls that inherit the parent’s page custom data.
Create engaging content
The more content you have on your webpage, the more likely it is that your page will be noticed by crawlers and be differentiated from the competition. You can use user-generated content to get more attention from search engine crawlers.
Compress files
SEO services know that your website’s speed and usability are other factors that affect your SEO ranking. To get the best results, it is recommended to compress your CSS, HTML and Javascript files. By compressing your files, you can ensure better speeds for your website that is preferred by website crawlers.
Create Internal Links
Internal links help Google bots and crawlers find your deeply hidden pages with ease. You can access the internal links of your website through the boiler page section of a page, i.e., headers and footers of content, image links etc. Avoid anchor text that is too spammy, like ‘Click here and only use anchor text where it is extremely necessary.
Leverage SEO features
SFCC offers a number of SEO services that allow you to create customizable 404 pages, analyze broken URL links, configure ALT tabs, optimize digital imaging servicing and more. In addition, SFCC helps you build an optimal SEO strategy that increases your ranking on search engines.
What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud (SFCC) is a leading e-commerce platform – formerly known as Demandware before its acquisition by Salesforce in 2016 for $2.8 billion. SFCC has become very popular among online retailers, attracting the likes of Fossil, Adidas, GameStop to its cloud-based e-commerce software.
What is Google Search Console?
Google Search Console is a site hygiene tool, that allows you to view Google organic traffic and reports. This portal is a must-have for any website. It’s free and houses powerful data.
How many sections are there in the URL Rules Portal?
The URL Rules portal is divided into 8 sections that either impact or provide insight into how you set up your URLs for various pages. Creating the rules that will drive the URLs are done so in this section.
How many URLs does Salesforce have?
Between product detail pages, category pages, brand pages and other forms of content, a Salesforce Commerce Cloud site can easily be 50,000 URLs or more.
What is minification in SEO?
Stepping into the performance and speed side of your pages as they relate to SEO, the first thing to consider is minification of your HTML, CSS and Javascript files. Minification removes unnecessary white space to help load pages faster and search engine crawlers appreciate it as well.
Is Salesforce Commerce Cloud good for SEO?
Salesforce Commerce Cloud is a great out-of-the-box solution when it comes to SEO, but there’s a lot more to be done to make your site superior to anyone in your vertical. Before you implement any of the above recommendations, you’ll want to start with a technical site audit to understand what needs to fixing. Crawl the site for any issues, create a project plan and prioritize a roadmap with your development team.
Does Salesforce have SEO?
Similar to most content management systems, Salesforce Commerce Cloud allows you to set clean, SEO-friendly URLs. The out-of-the-box URL structure is filled with parameters and different variables based on your catalog or product data, so it’s important to implement a clean structure for product, category, brand and content URLs.
Is Demandware SEO good?
While it’s easy to say that content is a good strategy for SEO, the platform has many technical components that need to be SEO proof before a content strategy can really help achieve rankings.
How does duplicate content affect search results?
When search engines identify duplicate content they make an educated guess on which piece of duplicate content is the original or authority piece. The others are typically omitted from search results and any value they may have had to your site could be reduced.
Is Google crawling duplicates?
In Google’s eyes, they’re technically duplicates. Aside from the general problem with duplication, that many category and product page duplicates impact your crawl budget. For smaller sites and eCommerce retailers, crawl budget isn’t something to worry about.
Optimizing other SEO Settings
All SEO settings I’ve covered thus far have been more programmatic but as mentioned there are other areas where you can continue to optimize web pages at a more granular level.
1. Page Titles & Meta Descriptions
The more tactical elements of SEO include Page Titles and Meta Descriptions. Although you can rule via Page Meta Tag Rules, you can override those rules at a more granular level with the preferred keyword research -driven optimizations.
2. URL Overrides with PageURL
As mentioned during our section on URL Rules, you are able to override the rules we’ve set in place at a page level.
3. Header Tags
For page types such as Content Assets, you can custom build HTML that assigns a header value (H1, H2, H3, etc.).
4. Sitemaps
Although you can configure general sitemap settings through the Sitemap portal we discussed above, you can also override and configure sitemap settings at the page level.
5. Google Search Console
Google Search Console is a site hygiene tool, that allows you to view Google organic traffic and reports. This portal is a must-have for any website. It’s free and houses powerful data.
6. Bing Webmaster Tools
Similar to Google Search Console, Bing has a site hygiene portal to monitor performance within Bing search.
Why is it important to optimize your website for search engines?
In today’s world, it is increasingly important to do search engine optimization on your website because nearly half of customers start their shopping using a search engine. If we want our business to be successful online it is vital to use all available resources that Commerce Cloud offers to optimize your website for search engines.
How to manage metadata in Commerce Clause?
The first is to manually manage these fields in the business manager, where you navigate to the individual category product or content that you would like to create metadata for and enter it there. For the second option, you have a bulk import tool, which is an Excel template that allows you to populate metadata information for product category and contents and upload it directly into the business manager . And finally, we have a new feature we will focus on - it is called Page meta tag rules which provide you with the capability to generate and manage meta tag content on a large scale. The feature includes a rule-based capability to create metadata for home page product pages and content pages. We can access this feature by navigating to Merchant Tools > SEO > Page Meta Tag Rules.
What does it mean when you are shown Search Support Preferences?
In case you are shown Search Support Preferences when you visit Merchant Tools > SEO > URL Rules, it means you have not enabled Storefront URLs. To do so you have to go to Merchant Tools > SIte Preferences > Storefront URL and check Enable Storefront URLs. This is usually activated by default as this is considered SEO friendly option.
Does URL length affect SEO?
URLs character length also affects SEO and URLs over 75 characters long have lower SEO ranking. Therefore, consider not using category-path if you have a deep category structure. Enable override with page URL allows us to override the generated URL, in case we choose to do so.
Who Is This Guide for?
How Can We Follow Along?
- This guide is working under the assumption that you have access to a Salesforce Commerce Cloud instance, possibly a sandbox environment. Keep in mind, you may find yourself needing to create an SEO dev ticketfor platform customizations but for this guide, we will focus on out of the box (OOTB) features, which will be accessible to any Salesforce Co...
Why Did I Create This Guide?
- Over the last several years I had found myself looking for answers from other SFCC webmasters and merchandisers online, trying to make sense of all the tools found in the platform. There wasn’t as much documentation and felt a resource hub would be valuable for someone on the ground optimizing an SFCC site for organic search. This guide is meant to help supplement you…
Simple Site Structure Is Best
Root Page Duplication with Directories
Avoid Duplicate Content
Commerce Cloud Product Page Optimization
Internal Link Structure
Use The Shogun Page Builder For A Big SEO Boost
- The Shogun page builder allows you to create high-quality landing pages, product pages, and blog posts for your Commerce Cloud store. With this tool, online businesses are able to save hundreds of thousands of dollars on web development costs. Shogun functions as a complete content management system for Commerce Cloud. It helps you keep track of th...