Slaesforce FAQ

what about salesforce

by Estevan Kuvalis Published 3 years ago Updated 2 years ago
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Salesforce Tower in San Francisco

Trade name Salesforce
Type Public company
Traded as NYSE : CRM DJIA component S&P 100 compon ...
Industry Cloud computing Enterprise software Cons ...
Jul 3 2022

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Full Answer

What are the pros and cons of Salesforce?

  • Low risk: Low acquiring cost and low-risk management as an organization tool.
  • Salesforce database helps in organizing and digitizing company sales records.
  • Allows customization of profiles for individual customers, and gives quick access to individual records.

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What is Salesforce and what does it do?

What does Salesforce do?

  • Leverage Customer Information to Increase Sales. ...
  • Gives You a Bird’s Eye View of Sales Pipeline. ...
  • Gauge and Determine Sales Opportunities. ...
  • Improves Your Marketing Pipeline. ...
  • Develop More Effective Sales Cycles. ...
  • Makes Teams More Efficient. ...
  • Reduce Conflicts on Sales Channels. ...
  • Boosts Lead Nurturing. ...
  • Provides Tools for Field Personnel. ...

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Why should I use Salesforce?

  • Salesforce Knowledge transfer
  • Lightning Console
  • CTI Implementation
  • Call Center Management
  • Customer Communities
  • Live Agent
  • Wave Analytics
  • knowledge base Maintenance of customer self-service
  • Improved productivity
  • Automated phone support

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What are the benefits of using Salesforce?

During this month’s Continued Professional Development (CPD) programme focus we will be discussing the benefits of adding Images into your Salesforce Instance, the different use cases where it can value and a demo of Sharinpix to understand how it could ...

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What Salesforce is used for?

Salesforce is the world's #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.

What is special about Salesforce?

One of the reasons that Salesforce is so popular is that it is packed with features like no other CRM software; features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics and an intuitive, mobile-ready dashboard.

What are the basics of Salesforce?

Salesforce Admin Basic Skills you will learnConfigure Sales and Service.Manage Sales and Service.Implement automation.Debugging.Data validation.Configure user interface.

What are 6 benefits of Salesforce?

The 6 Greatest Benefits of CRM PlatformsTrustworthy reporting.Dashboards that visually showcase data.Improved messaging with automation.Proactive service.Efficiency enhanced by automation.Simplified collaboration.

Is Salesforce a software or platform?

Salesforce started as Software as a Service (SaaS) CRM company. Salesforce now provides various software solutions and a platform for users and developers to develop and distribute custom software.

Does Salesforce require coding?

As Salesforce is a low-code or no-code application development platform, you don't need to have a coding background to become a Salesforce Developer which makes it a perfect career choice for you if you wish to launch your IT career without any prior coding experience.

Is Salesforce easy to learn?

Is Salesforce easy to learn? Though Salesforce is extensive, it is not difficult to learn. If you put your mind and concentration into learning the Salesforce CRM and at the same time take up this online Salesforce Training course, you will be able to master Salesforce within weeks.

What language does Salesforce use?

JavaThe Salesforce application and the force.com platform are predominantly written in Java, and some specific areas are written in other languages. Apex is only used to build applications and custom functionality on the platform, and is not the language for the core application and platform development.

How much revenue does Salesforce have in 2019?

For the fiscal year 2019, Salesforce reported revenue of US$13.28 billion, an increase of 26% year-over-year and 26% in constant currency. The CRM giant reported subscription and support revenues of US$12.41 billion, an increase of 27% year-over-year.

When did Salesforce buy Slack?

On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion. In February 2021, Salesforce announced that CFO Mark Hawkins would be retiring from his position after six years of working for the company, retaining however a position as CFO emeritus until October.

Why did Salesforce reject donations?

The not-for-profit organization Refugee and Immigrant Center for Education and Legal Services (RAICES) rejected a US$250,000 philanthropic donation from Salesforce because the company has contracts with U.S. Customs and Border Protection. The executive director of Raices, Jonathan Ryan, tweeted that "When it comes to supporting oppressive, inhumane, and illegal policies, we want to be clear: the only right action is to stop" in reference to the rejected donation. Salesforce CEO Marc Benioff responded in an official statement that the company's employees "don't work with CBP regarding separation of families. CBP is a customer & follows our TOS. We don't have an agreement with ICE. I'm Proud of the Men & Women who protect & serve our country every day & I'm Proud of our Ohana ."

What are the tabs in Salesforce?

Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. Configuration can be done on each tab by adding user-defined custom fields.

What is Lightning Platform?

Lightning Platform (also known as Force.com) is a platform as a service (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application. These third-party applications are hosted on Salesforce.com's infrastructure.

Is Salesforce a tax avoidance company?

Tax avoidance. In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who "paid an effective federal tax rate of 0% or less" in 2018, as a result of the Tax Cuts and Jobs Act of 2017.

Does Salesforce use Solaris?

The company uses the Momentum platform from Message Systems to allow its customers to send large amounts of email.

What is Salesforce software?

Salesforce is a multi-solution platform that is designed to help businesses with just about anything. As the official Salesforce website puts it, Salesforce works to “bring companies and customers together.”. Whether you’re promoting a service, selling a product, or organizing a community, Salesforce helps keep track of all customer ...

Why is Salesforce important?

Whether you’re promoting a service, selling a product, or organizing a community, Salesforce helps keep track of all customer and client information and interactions, ensuring that nothing falls through the cracks. For instance, it can be used to help engage more with current and past customers by sending targeted and personalized messages.

What percentage of the CRM market is Salesforce?

Salesforce holds nearly 20 percent of the global CRM market, which means there are plenty of exciting opportunities to upskill in either Salesforce development or administration or both, there is the Salesforce Platform Developer I Certification Training and the Salesforce Administrator Certification Training Course.

What are the advantages of Salesforce?

Another significant advantage is that Salesforce automates the mundane tasks administrators used to waste a lot of time on. This helps increase productivity and boost sales. It also enables IT talent to work on more strategic products.

What is Salesforce administrator?

A Salesforce administrator is an expert at deploying and managing the platform. Responsibilities may include cleaning up old data, user maintenance, and providing support to other team members.

Where is Salesforce CRM located?

But you may also be wondering, “what is Salesforce CRM?”. Headquartered in San Francisco, Salesforce is a cloud computing company that was founded in 1999 by Marc Benioff, the company’s chairman, and CEO.

We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works

Maybe you’ve heard CEO Marc Benioff speak on CNBC or CNN. You may also recognize our cloud logo, friendly characters, or our very tall headquarters in San Francisco. But, because our work in the world is so varied, we often field the question: What does Salesforce actually do?

What does Salesforce do?

Many companies come to us frustrated or overwhelmed by their customer data because it’s not sharable, readable, and it does not tell the story of who their customer is or what they want. For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service.

See what Salesforce Customer 360 can do for you

This three-minute video explains how Salesforce technology brings customers, partners, and your brand together across teams – anywhere.

What is Salesforce used for?

Another thing about our CRM platform: It’s software, not hardware, and it lives in the cloud. This means your marketing, sales, commerce, service, and IT teams can be connected on our platform no matter where they’re physically located in the world.

How does Salesforce work?

Customer 360 offers apps that unite every team — marketing, sales, commerce, service, and IT — around a single, shared view of customer data on an integrated platform. Employees can access the information they need to do their best work. And they can collaborate and align with colleagues much more easily.

How can Salesforce be used for marketing?

We can help your team tailor marketing messages to the right person at the right time on the right channel. We can also help you improve lead generation, customer acquisition, and upselling and cross-selling opportunities.

How do you use Salesforce for sales?

Your sales team can spend less time on data entry and more time connecting with customers. Our tools can also help your sales reps and support team develop and implement a precise, repeatable sales process.

We bring companies and customers together

Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps.

Our technology helps people create better jobs, lives, companies, and communities

Our technology helps people create better jobs, lives, companies, and communities.

See it in action

Get an overview of what Salesforce can do for your business in our product demos.

Why is Salesforce important?

Salesforce's services allow businesses to use cloud technology to better connect with customers, partners and potential customers. The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services.

When was Salesforce founded?

Founded in 1999 by a former Oracle ( ORCL) - Get Report executive Marc Benioff, Dave Moellenhoff, Frank Dominguez and Parker Harris, Salesforce is one of the first global companies to successfully employ a cloud-based CRM software.

What is Salesforce community cloud?

With their marketing cloud, Salesforce helps companies track customer journeys while providing multichannel marketing campaigns, while their community cloud allows companies to directly interact with their customers and allows their customers to interact with each other.

What is Salesforce 2020?

What is Salesforce and What Does It Do in 2020? Salesforce is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base.

What is CRM in business?

Customer Relationship Management (CRM) is "a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability," according to Salesforce.

How much did Salesforce buy ClickSoftware?

Most recently, it was announced in August of 2019 that they would be purchasing ClickSoftware for $1.35 billion.

Is Amazon Web Services gaining on Salesforce?

However, CNBC recently reported that Amazon Web Services (AWS) may be gaining on Salesforce. In fact, AWS has topped $9 billion in quarterly revenue according to recent reports - trumping Salesforce's fiscal third-quarter sales of $4.5 billion - and was created by Amazon in 2006 (seven years after Salesforce).

What does Salesforce do?

Salesforce is a platform that consists of a variety of cloud-based CRM applications to assist different teams in streamlining and automating their daily processes. Apps include the Sales Cloud, Marketing Cloud, Commerce Cloud, and Service Cloud, alongside a suite of enterprise solutions focusing on integration, analytics, and business development.

Today's best Salesforce deal

Get Salesforce from $25 per user/mo (US-only link) Salesforce is the CRM software market-leader for good reason: it offers a comprehensive suite of customer relationship tools, excellent integration, and unrivalled customization. Follow this link to find out more.

How departments can use Salesforce

Salesforce is split into a variety of products to help individual teams within businesses access the tools needed to help them thrive.

How much does Salesforce cost?

Price plans for Salesforce depend on which applications you use and the size of your business. You can opt for individual Cloud software, like Sales, Marketing, or Service, or customize a more tailored approach by utilizing Customer 360 to handpick solutions to suit your business.

Are there any additional fees?

While Salesforce provides a variety of CRM apps and solutions for your business, you only pay for what you require, whether that’s an individual Cloud license or a more tailored plan. There are no additional fees required unless you choose to add on products or upgrade your plan.

What support is available to Salesforce customers?

Salesforce offers several support plans to customers through its Success Cloud plans. These allow you to opt for the appropriate level of support you need.

Main takeaways

Salesforce is suitable for a variety of different businesses, offering solutions for small businesses and start-ups, as well as scalable products to support larger enterprises.

What is Salesforce business?

Salesforce® is a cloud-based enterprise platform by Salesforce.com, Inc., a global cloud computing company that provides easy to use Salesforce business applications that help you create relevant customer experiences by staying connected with customers, prospects, partners, sales, and market services globally.

What is Salesforce platform?

As a unified secure and scalable platform which can be customized and upgraded according to business needs and requirements, Salesforce extends the outreach for core business activities. The point-and-click development language, inbuilt workflow, configurations, no infrastructure overheads, and integration tools all empower businesses to solve their core problems and leave the rest to the vendor.

What is Salesforce App Exchange?

Salesforce AppExchange is an online application marketplace offering cloud-computing applications and consulting services for third-party applications that run on the Lightning Platform. AppExchange gives users a place to create, publish, or install apps and extensions to Salesforce. Applications are available for free, as well as via subscription models. The AppExchange is also a place where customers can search for cloud consulting partners to help them implement Salesforce technology in their own organization.

What is Salesforce 360?

Introduced in 2018, Salesforce Customer 360 is an integrated CRM platform, a set of united portfolio of services, technology and APIs, like mobile, AI, blockchain, security, etc. designed to integrate Salesforce apps and data across the entire organization and deliver connected personal customer experiences. Salesforce Customer 360 unites customer data across sales, marketing, customer service, etc. by utilizing MuleSoft to connect to various data sources inside and outside the CRM and put them into a single view; by applying Einstein AI to automate tasks and get predictive analytics; by using Tableau for data visualization and meaningful insights.

What is Einstein in Salesforce?

Built into the Salesforce Platform, Einstein is an artificial intelligence (AI) technology that helps users improve their customer’s experience with predictive analytic capabilities. Being data-, modeling- and production-ready, which means AI spares the user’s time and efforts on data preparation, it fits easily into an organization or an additional development. It is now available within Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Analytics Cloud, IoT and Community Cloud.

What is Salesforce Lightning?

Salesforce Lightning is a service platform (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application. A Lightning experience delivers out-of-the-box tools to automate business processes, creates custom business logic, customizes user interface, integrates with third-party applications, and provides responsive layouts, making it easier to build responsive applications for any device.

How many companies use Salesforce?

According to Salesforce, over 150,000 companies use Salesforce CRM as a unified platform, accessible from any desktop or mobile device, for better data management. How to Use Salesforce to Power Your Financial Services.

When was Salesforce created?

Salesforce & CRM. Salesforce was founded back in 1999 as one of the first cloud computing companies, that is, a company that delivers its product through an internet browser, and not servers that sit in your companies basement. Marc Benioff, the companies founder, had the vision to create CRM software as easy to use as Amazon.

What is Salesforce service cloud?

The Salesforce Service Cloud is a CRM that supports a business’s customer support team. It helps customers get in touch with a company via email support, live chat, or phone, and then helps the customer agent find and process a resolution to the customer issue. Features include…

What does CRM stand for?

CRM stands for Customer Relationship Management . All businesses in the entire world will have some form of CRM. The software simply records who your customers are, what interactions you’ve had with them, and what products they have bought. If you run a hairdressing salon, you might have a spreadsheet or a notebook of your regular customers – if you run a catering company, you will have the same, or if you run a 10,000 employee international conglomerate, you will have CRM software.

What is 360 customer view?

This is also known as having a “360° customer view”, meaning that you can see every aspect of a customer’s relationship with your business through one system.

Is Salesforce an innovator?

Salesforce is regarded as an innovator across the world, others are often envious of the platform they have created that enables companies to provide amazing experiences to their own customers. Let’s look at a few unique ways Salesforce has innovated in the CRM space….

Can you build your own application on Salesforce?

But Salesforce also allows you to build your own applications on its platform, using a point-and-click interface (low code), which is very easy to pick up.

Does Salesforce have CRM?

21 years later, Salesforce is the market leader of CRM software, dominating over 20% of the market.

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Overview

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development.

History

The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Initial funding for the company came from Larry Ellison and Halsey Minor.
In 2003, Salesforce held its first annual Dreamforce conference in San Francisco. In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbo…

Services

Salesforce's products include several customer relationship management (CRM) technologies, including: Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud and Platform. Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead.
Salesforce's main technologies are tools for customer management. Other products enable customers to create apps, integrate data from other systems, visualize data, and offer training c…

Operations

Salesforce is headquartered in San Francisco in the Salesforce Tower. Salesforce has international offices in Hong Kong, Israel, and Sydney.
Standard & Poor's added Salesforce to the S&P 500 Index in September 2008.
According to Marc Benioff, Salesforce corporate culture is based on the concept of Ohana.

Acquisitions

Salesforce has acquired many companies throughout its history.
In 2006, Salesforce acquired Sendia, a mobile web service firm, for $15 million and Kieden, an online advertising company. In 2007, Koral, a content management service, was acquired. In 2008, Salesforce acquired Instranet for $31.5 million. In 2010, Salesforce acquired multiple companies, including Jigs…

Criticisms

In November 2007 a phishing attack compromised contact information on a number of Salesforce customers. Some customers then received phishing emails that appeared to be invoices from Salesforce. Salesforce has stated that "a phisher tricked someone into disclosing a password, but this intrusion did not stem from a security flaw in [the salesforce.com] application or database."
In 2017 at DEF CON, two security engineers were let go after giving a presentation on an internal …

Salesforce Ventures

In 2009, Salesforce began investing in startups. These investments became Salesforce Ventures, headed by John Somorjai In September 2014, SFV set up Salesforce1 Fund, aimed at start-ups creating applications primarily for mobile phones. In December 2018, Salesforce Ventures announced the launch of the Japan Trailblazer Fund, focused on Japanese startups.
In August 2018, Salesforce Ventures reported investments totaling over $1 billion in 275 compa…

See also

• Salesforce Tower
• Salesforce Tower Indianapolis
• Salesforce Marketing Cloud
• SalesforceIQ

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