So, right away, Google’s giving us helpful long-tail keywords like “best guard dog for families,” as well as some awesome LSI (synonym) keywords like (like “attack” instead of “guard”) that will also help you rank for those longer-tail queries. 2. Google’s related searches box
Full Answer
How do I find the best long-tail keywords?
Here are nine tips to get you started.Use Google Suggest. Google Suggestions are an awesome source of long-tail keyword variations. ... Use Google's Related Searches. ... Use More and Different Keyword Research Tools. ... Mine Your Analytics. ... Mine Your Search Query Reports. ... Browse eHow. ... Browse Q&A Sites. ... Browse Wikipedia.More items...•
What is an example of long-tail keywords?
Long-tail keywords are more specific and less common than other keywords....Examples of long tail keywords.Head keywordLong tail keywordsNikeNike Air Max One Nike sustainability policy vintage Nike shoesDigital marketingHow digital marketing works Digital marketing user journey B2B digital marketing services1 more row•Sep 22, 2021
How do I find strong keywords?
How to do keyword researchStep 1: Study your niche. ... Step 2: Define your goals. ... Step 3: Make a list of relevant topics. ... Step 4: Create a list of seed keywords. ... Step 5: Use good keyword research tools. ... Step 6: Study the search intent. ... Step 7: Identify long tail keywords. ... Step 8: Find out about your competitors.
Should I use long tail or short tail keywords?
When it comes to volume, short tail keyword is going to win long tail keyword every time. The shorter the keyword is, the higher the search volume. If you could rank for a short tail keyword, you're definitely going to get plenty of organic traffic.
How do you use long-tail keywords for digital marketing strategy?
How to find long tail keywords for niche marketingStudy the competition. ... Create a list of “head” keywords. ... Access a long tail keywords tool. ... Look at what people are talking about online. ... Use the search engines to your advantage.
How do I choose keywords for my SEM?
To help you build a good keyword list, you should: Choose both specific and general keywords – You can use specific keywords to zero in on customers who are interested in a particular product or service. With specific keywords, your ads will only show each time people search for business-specific terms.
What are good keywords?
The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on: The level of competition you're up against. Your ability to produce content that exceeds in quality what's currently ranking.
What is the best keyword research tool?
12 Best Keyword Research ToolsSemrush Keyword Magic Tool.Semrush Keyword Gap Tool.Semrush Position Tracking Tool.Google Trends.QuestionDB.AnswerThePublic.TubeBuddy.Keyword Tool.More items...•
What are keywords examples?
Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.
Which is searched more long or short tail keywords?
Short-tail keywords are much more general search queries consisting of one or two words, while long-tail keywords consist of three to five or even more words.
How do you keyword research?
How to search for keywordsMake a list of broad topics relevant to your business. ... Expand each topic with a list of phrases you think your customers use. ... Find related search terms. ... Analyze the strength of your keywords. ... Determine how you rank in your industry. ... Verify search intent.
What is long tail keyword & short tail keyword?
The main difference between long tail and short tail keywords is that long tail keywords consist of four or more words while short tail keywords contain one to two words. These keywords are opposites because long tail keywords are targeted queries and short tail keywords refer to broad topics.
What are long-tail keywords?
In the world of online marketing, the term "long-tail keywords" is used in search engine optimization strategy (SEO) to describe a multi-word or hyper-focused keyword phrase that consumers often type into the search bar when looking for something specific.
How to use long-tail keywords in your online content
Consider the reasons why people are searching for something online. What is their intent? They may be looking to shop, searching for entertainment or hoping to find research on a specific topic.
Why are long-tail keywords important?
Long-tail keywords play an important role in a company's SEO strategy. Adding popular long-tail keywords to your online content is a highly-effective way to generate organic search results for your company. Keyword research helps business owners know exactly which long-tail phrases to use.
What are long-tail keywords?
Chances are if you are reading this guide, you are familiar with keywords and how they work. However, you may not be as familiar with long-tail keywords and why they are so valuable.
Examples of long-tail keywords
Long-tail keywords do not have to be complicated as long they are formulated with the user's intent in mind.
What makes a long tail keyword vs. a short tail 'head term'?
I think so far we have a pretty good understanding of what makes a long-tail keyword, but in case there is any confusion, let’s look at long tail keywords vs head terms.
Free tools to help you discover long tail keywords
While there are many free keyword tools out there that offer great results, a few of them stand out in mind as the very best.
How to target long-tail phrases in your content
The best way to target long tail phrases within your content is to understand your audience. What is your audience looking for? Your audience is viewing your content because they have a need or problem that you can solve.
Using modifiers & keyword patterns to widen your long tail rankings
Modifiers are my favorite way to reach the emotions of an audience. Speaking in a language that compels them is the best way to get their attention and keep it.
Long-tail keyword examples
For example, in the graph above via Backlinko, somebody landing on a site after searching for “T-shirts” is probably just browsing and hasn’t made a decision on exactly what kind of shirt he or she wants.
4 ways to find long-tail keywords
It can be harder to find long-tail keywords since they have less search volume and won’t be as prominent in your research.
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What is a long tail keyword?
A highly-specific search term with a low volume of searches per month is usually a long tail keyword. The opposite of this would be a general keyword with a high number of monthly searches or a "short head" keyword.
Part One: How to find low competition long tail keywords
The Keyword Research tools offered by SEO Scout make it easy to identify long tail keywords and then optimise your content.
Part two: How to rank for long tail keywords
You've done the hard work and identified the keywords that are most relevant to your business. Now it's time to turn this insight into action.
Why is it important to use long tail keywords?
Finding long-tail keywords for your content simply helps you connect with a specific audience who are more likely to buy your goods or use your services.
What is a keyword tool dominator?
Keyword Tool Dominator is a system that helps users find the best terms related to a variety of platforms. Just enter the term or phrase, pick your location and the system will do the rest.
What is keyword planner?
In the Google AdWords tool, you can find the Keyword Planner. It’s a free system that will show keyword ideas as well as the competition. Initially, it’s to help people develop better pay-per-click campaigns.
What is a word tracker?
WordTracker delivers an easy-to-use system that shows quite a bit in terms of finding long-tail keywords. After adding your word or phrase, the system will deliver a long list of the most common terms used in search.
Does SEO Chat have a keyword tool?
SEO Chat has an effective and simple tool to help find long-tail keywords. And the list Suggestion Keyword Finder provides is quite extensive. However, it doesn’t go into a lot of details as some of the other tools do.
Is Quora a good place to find content ideas?
Quora is a great place to get content ideas. But it can also be used to find long-tail keyword s. What’s great about this process is that you can see exactly how real people are using phrases on the Internet.
What are long tail keywords?
Often, long-tail keywords are used by searchers who know exactly what they’re looking for: they’re either ready to make a purchase or seeking very specific information. Instead of searching for, “cloud hosting,” they’re searching, “cloud hosting price comparisons” or, “pros and cons cloud hosting.” Those are very different questions, but both are looking for very specific answers.
Why is keyword research important?
Long-tail keywords can be targeted to increase organic traffic—which is good for business—and to answer specific questions that real users are asking—which is good for customers.
What is half of all search queries?
Half of all search queries are long-tail keywords. That means if your keyword/user intent strategy isn’t targeting these terms, you’re missing about half of your audience and half of your potential leads. Learn how to find, prioritize, and target keywords that drive more strategic traffic to your content.
How Keywords Affect Other Departments
Keyword Research
- You can start creating your list of long-tail keywords by doing keyword research. This process involves using a combination of several tools and resources, a few of which are mentioned below, while also tracking your progress in your target areas. Most people track their rankings simply by checking search engine results pages (SERPs), but because there are so many variations of key…
Popular Keyword Research Tools
- Of course, you can always look at your own data in Google Analytics, but the [Not Provided] update in 2011removed many of the search queries Google used to show analytics users in their own dashboards. Before this, you could log into Google Analytics and view most, if not all, the search terms users put into search engines to reach a page on your site. However, not all hope i…
What Are Long-Tail keywords?
How to Use Long-Tail Keywords in Your Online Content
- Consider the reasons why people are searching for something online. What is their intent? They may be looking to shop, searching for entertainment or hoping to find research on a specific topic. If you are a business owner looking for ways to sell a product like noodle soup, there are ways that you can take advantage of user intent by providing products and services related to their se…
Why Are Long-Tail Keywords Important?
- Long-tail keywords play an important role in a company's SEO strategy. Adding popular long-tail keywords to your online content is a highly-effective way to generate organic search results for your company. Keyword research helps business owners know exactly which long-tail phrases to use. When you dedicate time to research and write high-quality content, it will likely pay off in th…
You Will Learn
What Are Long-Tail keywords?
Why Do You Need Long-Tail keywords?
How Can You Find Long-Tail keywords?
- #1. Google
One of the easiest and efficient ways to find relevant long-tail keywords is to use Google suggestions. Google offers a treasure trove of long-tail keywords if you know where to look. Check their autocomplete suggestions as well as “People also ask” and “Related Searches.” - #2. Use a keyword generator:
Keyword generators create lists of keywords to help with overall search engine optimization strategies. Rather than targeting a general term, like “sporting goods,” these tools run through a large set of data to find long-tail keywords. They also provide valuable information about those k…
Tl;Dr
Long-Tail Keyword Examples
More Content = More Long-Tail Keywords
4 Ways to Find Long-Tail Keywords