How to work with Salesforce datorama?
One of the most crucial steps when working with Salesforce Datorama, is uploading data. Since Datorama supports numerous types of data, you can choose from many different ways to upload it.
What is datorama and how does it work?
What is Datorama? Datorama is a cloud-based Business Intelligence Tool from Salesforce. It’s considered a marketing intelligence platform, and it gives marketers a friendly way to access media data specifically. What are the capabilities of Datorama?
What are dimensions in Salesforce datorama?
In Salesforce Datorama, a dimension is a qualitative non-numerical attribute that provides information about your dataset, for example, campaign name and campaign ID. A dimension can’t be counted, even when it includes a number. For instance, a campaign ID consists of numbers but you can’t calculate them.
What is datorama reports for Marketing Cloud?
What Is Datorama Reports for Marketing Cloud? Datorama Reports is powered by Salesforce Datorama, a leading marketing intelligence platform that allows you to connect all of your data—uncovering deep marketing insights and campaign performance.
Is Datorama part of Salesforce?
We're excited to announce today at DMEXCO, one of the largest and most influential marketing technology conferences in the world, that Datorama is now part of Salesforce Marketing Cloud.
What is Datorama tool?
A Formidable Tool for Analytical Data Marketers Datorama is an affordably priced, formidable data management and visualization platform and was created for the Analytical Marketer needing tools to onboard data and manage performance. Salesforce's acquisition of Datorama means the future of this platform is bright.
What's the difference between Datorama and Tableau?
Datorama will connect and prepare all your marketing data. Tableau will integrates and combines data from across the business to make it easily accessible and understandable.
What is Datorama in Marketing Cloud?
Datorama Reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. Datorama Reports includes dashboards, pivot tables and reports to: Analyze data with built-in dashboards that visualize aggregated Email data. View comparisons, trends, and patterns.
How do you use Datorama?
1:413:50Datorama Reports for Marketing Cloud - YouTubeYouTubeStart of suggested clipEnd of suggested clipGetting started with the new danorama. Reports is easy and you can do it in just a few clicks. OnceMoreGetting started with the new danorama. Reports is easy and you can do it in just a few clicks. Once you activate data rama reports we do all the heavy lifting. And within 48.
Is Datorama real-time?
Visualize Your Data with Salesforce Datorama Salesforce Datorama offers many tools so you can get a real-time view of all your marketing data in one place.
Does Datorama store data?
Data retention — The first time you activate Datorama Reports for Marketing Cloud, up to 90 days of historical data is available. From that point on, historical data is retained for 2 years. Data refresh — Data is refreshed every 24 hours. Each account has its own time for daily refresh, and it can't be set.
Is Datorama a tableau?
With the Datorama Tableau integration, you get harmonization capabilities with Datorama's ETL solution and Tableau's advanced visualization tools. You can connect your data from Datorama to Tableau in two ways: Datorama integration with Tableau (push method)
How much does Datorama cost?
The Datorama Starter Package cost around $3,000USD per month, three millions rows of data and is billed annually.
What are Datorama reports?
Datorama Reports for Marketing Cloud enables you to generate, view, and share a detailed analysis of your Email, Push, and Journey campaign-level data. Datorama Reports Advanced, a premium upgrade of Datorama Reports for Marketing Cloud, adds more features, functionality, and analytics.
Is Datorama part of Salesforce Marketing Cloud?
Part of Salesforce's Marketing Cloud, Datorama is a data integration engine that works within the Salesforce universe or outside it equally well. Its primary benefit is its data connection ability, with built-in standard and custom API connectors for more than 100 platforms.
How do I connect Datorama to Marketing Cloud?
1:022:15Datorama Connector for Marketing Cloud Email & Mobile - YouTubeYouTubeStart of suggested clipEnd of suggested clipEntering your credentials and selecting the relevant data sets that you'd like to bring in viaMoreEntering your credentials and selecting the relevant data sets that you'd like to bring in via direct API integration between the two platforms.
What is APIConnect?
APIConnect: Access the most extensive—and fastest growing—library of marketing APIs, plus popular databases, cloud storage platforms, and big data environments. Datorama APIs cover the full spectrum of the marketing and advertising technology ecosystem: social, search, display, video, programmatic, web analytics, CRM, email, and more.
What is LiteConnect in Datorama?
Using LiteConnect, drag data files into Datorama and watch Datorama visualize them instantly. LiteConnect doesn't require any up-front data model considerations, so it's perfect for ad hoc analysis and non-marketing sources such as sales data, geographic data, or weather data.
What is Datorama data?
Datorama enables you to connect new channels, tools, and internal systems instantly to support measurement, reporting, and optimization. Datorama makes it easy to bring any data into the platform, no matter where it comes from, and then helps you make sense of it.
What is Datorama Reports?
Datorama Reports is powered by Salesforce Datorama, a leading marketing intelligence platform that allows you to connect all of your data—uncovering deep marketing insights and campaign performance. Datorama Reports for Marketing Cloud is a new way to generate, view, and share a detailed analysis of your email and journey campaign-level data.
What are the two types of data?
There are two types of data elements available: dimensions and measurements. Dimensions: Qualitative, non-numerical data (data you can’t count) like, campaign name, campaign ID, and so on. Measurements: Quantitative, numerical data (data you can count) like, number of clicks, emails opened, and so on. Now that you’ve familiarized yourself ...
Data Analysis in Datorama
Use pivot tables and reports to view and validate data uploaded into Datorama.
Datorama Marketplace
Find easy-to-use apps, connectors, and add-on features in the Datorama Marketplace.
Learning Objectives
Why Marketing Intelligence?
Connect and Unify
Analyze and Report
Act and Collaborate
Scalability and Security
- Datorama is a multitenant marketing analytics platform designed to support all business units and teams within global organizations—or all clients within agencies or other services organizations. We deliver high performance to users worldwide with no manual provisioning required. Our user and data security permissioning can ensure everyone has acce...
Resources