Slaesforce FAQ

what is product family in salesforce

by Shayna Bednar Published 2 years ago Updated 2 years ago
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Salesforce is the leading CRM

Customer relationship management

Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth.

and marketing automation platform. Learn how to implement a product family with this comprehensive guide, including examples of similar products in your industry that are successful. A product family is a grouping of products that share the same SKU.

Product Family is a standard Salesforce.com feature. You can use the Product Family picklist to categorize your products. For example, if your company sells both hardware and software, you can create two Product Families: Hardware and Software.

Full Answer

What is a product family?

A product family is a group of related goods produced by the same company under the same brand. A company may create a product family to leverage the loyalty of existing customers toward its original brand.

How to filter template section records by product family in Salesforce CPQ?

One also can filter Template Section records by product family in Salesforce CPQ.Scenario: The seller only wants to show Hardware products in one Template Section. Populate values as per the below screenshot. If Filter Filed does not already has ‘SBQQ__ProductFamily__c’ as a value, then add this as a picklist value.

How do I create a product family in Object Manager?

Create a product family for Service Packages and Panels, keeping in mind that you need to assign a standard price in multiple currencies. From Setup, click Object Manager . Select Product, then click Fields & Relationships . Select Product Family .

How to show products in grouping in Salesforce CPQ?

While generating quote document in Salesforce CPQ, one may require to show products in grouping. That is possible by populating Group Field of Quote Template record with value Product Family. Scenario: A seller sells two types of products i.e. Hardware and Software. While generating quote he requires to group the products based on product types.

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What is a product family?

A product family is a group of related goods produced by the same company under the same brand.

How do I create a product family in Salesforce?

Create New Product FamiliesFrom Setup, click Object Manager .Select Product, then click Fields & Relationships .Select Product Family .Under Product Family Picklist Values, click New .In the Product Family field, enter Service Packages and on the next line, enter Panels .Click Save .

What is product group in Salesforce?

Configure the Product Selection page to group products into dropdown lists organized by shared field values. This layout helps organize the Product Selection page for sales reps and is especially useful if your company has a large product catalog.

What is product object in Salesforce?

In Salesforce, Product is a Standard object having standard fields and tabs. You can add your custom fields to customize Product object as per your business requirement. Products can be added to the Opportunity allowing you to have an correct inventory and also make your forecasting accurate.

What are Pricebooks in Salesforce?

A price book is a list of products and their prices. The standard price book is the master list of all your products and their default standard prices . Salesforce creates the standard price book when you start creating product records.

What is SKU in Salesforce CPQ?

A stock keeping unit (SKU) is an alphanumeric code that identifies a product and helps you track inventory for your retail business. You can create SKU numbers manually or using inventory management or point-of-sale (POS) software.

How do I categorize a product in Salesforce?

Create Product Categories and SubcategoriesFrom the Commerce App Navigation menu, select Catalogs.Select a catalog.On the Categories tab, click Create Category.Enter a name for the category, and optionally enter a description.If you're adding a subcategory, search for and select its parent category.More items...

How many products does Salesforce have?

7 Salesforce Products that can transform your businessSalesforce Sales Cloud.Salesforce Service Cloud.Salesforce Marketing Cloud.Salesforce Community Cloud.Salesforce Analytics Cloud.Salesforce Apps Cloud.Salesforce IoT Cloud.

How do I group products in Salesforce CPQ?

From Setup, in the Quick Find box, enter Installed Packages , and then select Installed Packages. Find the Salesforce CPQ package, and then select Configure. Click the Additional Settings tab. From Product Results Group Field Name, choose the field you want to group your product search results by.

What is Salesforce product catalog?

As a concept, the Product Catalog is the collection of product records in Salesforce. It is the center of everything in CPQ. It impacts significantly many aspects, including the user experience, the administrative tasks, the way products are shown on the Quote documents, and how they are billed.

What are record types in Salesforce?

“Record types let you offer different business processes, picklist values, and page layouts to different users. You might create record types to differentiate your regular sales deals from your professional services engagements, offering different picklist values for each.

What is campaign in Salesforce?

A Salesforce Campaign is a group of Leads and Contacts exposed to specific marketing communication(s). It stores essential performance metrics and means salespeople can quickly see the customers and prospects that received marketing activity.

What is product family?

A product family is a collection of complementary products marketed under the same brand name. A product family leverages the customer trust and loyalty earned for the original brand. Creating a product family can be a cost-efficient way for a business to expand its array of offerings.

Is a product family similar to a product?

The individual products in a product family are often quite similar. Their composition, packaging, and pricing may be nearly but not quite identical. That reassures consumers that they are getting a product just like one that they already know, use, and trust, but with a slightly different purpose.

Introduction

Ursa Major Solar, a Southwest US-based supplier of solar components and systems, has expanded to global markets and just hired Ian Lin as its new VP of International Sales. Right out of the gate, Ian has been given quotas for his sales team to sell the company’s new ground-mounted solar panels.

Launch Your Trailhead Playground

You complete this hands-on project in your own personal Salesforce environment, called a Trailhead Playground. Get your Trailhead Playground now by clicking Launch at the bottom of this page. Your playground opens in a new browser tab or window. Keep the playground open while you do this project.

Create Sales Role and User Accounts

Before building the framework the sales team needs, create a sales role to be use for adding the team's sales reps.

Set Up New Currencies

Because Ursa Major’s new solar panels are sold both internationally and in the US, it’s necessary to assign more than one currency to the products. Before you can do this, you must enable the Multiple Currencies feature.

Create New Product Families

Next, create product families to help categorize and organize Ursa Major’s services and products.

Add New Products

You’ve set up multiple currencies and created product families. Now you’re ready to add products.

Create Standard Price Books

When you create a product in Salesforce, you add a standard selling price to it using price books. These keep track of your company’s products and their prices. You can add products and prices to the standard price book, or you can create custom ones.

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What Is A Product Family?

  • A product family is a group of related goods produced by the same company under the same brand. A companymay create a product family to leverage the loyalty of existing customers toward its original brand. The product family supplies an array of products that are similar but meet slightly different needs or tastes, potentially attracting more custo...
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Understanding A Product Family

  • The individual products in a product family are often quite similar. Their composition, packaging, and pricing may be nearly but not quite identical. That reassures consumers that they are getting a product just like the one that they already know, use, and trust, but with a slightly different purpose. For example, the classic Oreocookie has morphed into a whole product family. There a…
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Product Family vs. Product Bundle

  • A product family is a collection of related products sold individually. A product bundle is a number of products packaged together at a special promotional price. For instance, the variety of coffeesoffered at a cafe comprise its product family. That family consists of flat white, cappuccino, short black, and lattes. The cafe may also offer a product bundle, packaging a juice…
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Example of A Product Family

  • A backyard gardener might have been using the same pesticide for years to control the caterpillars that eat his tomato plants, with satisfactory results. One year, he adds sugar snap peas to his garden and discovers that he needs another product to control a different problem, namely powdery mildew, which affects sugar snap peas. The company that produces the caterpi…
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