What can datorama do for Salesforce Marketing Cloud?
“Heavy on automation, Datorama’s expertise should accelerate the addition of data sources to Salesforce’s Marketing Cloud, and perhaps facilitate the creation of prebuilt workflows and processes for budgeting and coordinating across media channels and app ecosystems.”
What are dimensions in Salesforce datorama?
In Salesforce Datorama, a dimension is a qualitative non-numerical attribute that provides information about your dataset, for example, campaign name and campaign ID. A dimension can’t be counted, even when it includes a number.
What is the datorama data model?
Within Datorama is the Data Model, where all the information is stored. It is pre-configured with marketing data fields and relationships. As you absorb your data into this Data Model, you will need to fit the information into the right spot. Once the data is implemented correctly, this Data Model is a powerful tool for your reporting needs.
Where can I find Salesforce and datorama at dmexco?
Salesforce and Datorama will be at the Digital Marketing Exposition & Conference (DMEXCO) in Cologne, Germany from September 12 – 13th. Find the Salesforce booth in Hall 6, stand C011. Find the Datorama booth in Hall 8, stand E047.
Is Datorama part of Salesforce?
We're excited to announce today at DMEXCO, one of the largest and most influential marketing technology conferences in the world, that Datorama is now part of Salesforce Marketing Cloud.
What is the difference between Datorama and Tableau?
Datorama helps marketers at brands, agencies, and publishers around the world make smarter decisions everyday. Tableau empowers people throughout the organization to easily ask and answer questions of their data in real-time, leading to smarter business decisions every day.
What is Datorama tool?
A Formidable Tool for Analytical Data Marketers Datorama is an affordably priced, formidable data management and visualization platform and was created for the Analytical Marketer needing tools to onboard data and manage performance. Salesforce's acquisition of Datorama means the future of this platform is bright.
What are Datorama reports?
Datorama Reports for Marketing Cloud enables you to generate, view, and share a detailed analysis of your Email, Push, and Journey campaign-level data. Datorama Reports Advanced, a premium upgrade of Datorama Reports for Marketing Cloud, adds more features, functionality, and analytics.
Is Datorama a CDP?
Last week Salesforce announced it is acquiring CDP vendor Datorama and will make it a part of its Marketing Cloud.
How do you use Datorama?
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What is Datorama workspace?
Each Salesforce Datorama account can have multiple workspaces. Each workspace has its own data streams, dashboards, and reports. You typically use workspaces to separate clients, business units, channel views, internal views, or role-based views—whatever best fits your needs.
What is Datorama Marketing Cloud?
Datorama Reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. Datorama Reports includes dashboards, pivot tables and reports to: Analyze data with built-in dashboards that visualize aggregated Email data. View comparisons, trends, and patterns.
How much does Datorama cost?
The Datorama Starter Package cost around $3,000USD per month, three millions rows of data and is billed annually.
Is Datorama part of Salesforce Marketing Cloud?
Part of Salesforce's Marketing Cloud, Datorama is a data integration engine that works within the Salesforce universe or outside it equally well. Its primary benefit is its data connection ability, with built-in standard and custom API connectors for more than 100 platforms.
How do I access Datorama reports?
To access Datorama Reports for Marketing Cloud, click Analytics Builder | Datorama Reports. You can access Datorama Reports for Marketing Cloud in the context of the enterprise unit, or via the child business unit, which affects the data you see.
How do I get Datorama certified?
The certification program consists of three parts: Online training with 3-modules, a 4-day in-person Bootcamp, and a mock simulation doing a Datorama implementation. The program is currently restricted to strategic partners only due to high demand.
Why is Datorama important?
When it comes to data it can feel like there’s no perfect and achievable scenario. Datorama helps you get the wins and prove ROI with full data integration, intelligence, and analytics. Your data will be presented in a clear way that will make personalization and success easier, more streamlined, and more cohesive.
What is data management?
The waking nightmare of many a CMO and CTO, data management is the foundation of any successful marketing campaign. Proof of ROI is just one critical piece of what data provides. An organization’s ability to give its customers a personalized, individualized experience with its brand relies on the data generated by past marketing campaigns.
What is Datorama data?
Datorama enables you to connect new channels, tools, and internal systems instantly to support measurement, reporting, and optimization. Datorama makes it easy to bring any data into the platform, no matter where it comes from, and then helps you make sense of it.
What is LiteConnect in Datorama?
Using LiteConnect, drag data files into Datorama and watch Datorama visualize them instantly. LiteConnect doesn't require any up-front data model considerations, so it's perfect for ad hoc analysis and non-marketing sources such as sales data, geographic data, or weather data.
Data Analysis in Datorama
Use pivot tables and reports to view and validate data uploaded into Datorama.
Datorama Marketplace
Find easy-to-use apps, connectors, and add-on features in the Datorama Marketplace.
What is Datorama Reports?
Datorama Reports is powered by Salesforce Datorama, a leading marketing intelligence platform that allows you to connect all of your data—uncovering deep marketing insights and campaign performance. Datorama Reports for Marketing Cloud is a new way to generate, view, and share a detailed analysis of your email and journey campaign-level data.
What are the two types of data?
There are two types of data elements available: dimensions and measurements. Dimensions: Qualitative, non-numerical data (data you can’t count) like, campaign name, campaign ID, and so on. Measurements: Quantitative, numerical data (data you can count) like, number of clicks, emails opened, and so on. Now that you’ve familiarized yourself ...