How to effectively use the forecast function in Salesforce?
Consider all the criteria that affect your sales forecasts:
- Trends — trends that affect your products can increase or decrease the potential for your sales.
- Competition – your competitor’s actions have a direct effect on your sales, unfortunately! ...
- Future payments – When a customer will make payments over a period of time for a completed sale. ...
What is the forecast category in Salesforce?
The Forecast Category field in Salesforce classifies each sales opportunity in terms of the salesperson’s confidence in winning the deal in a given period. the Forecast Category on each deal is often determined by the opportunity stage. Opportunity owners can adjust the Forecast Category on each opportunity, based on how likely they think the deal is to close successfully.
How to be successful with Salesforce?
- Analyze what the needs of the users are, then design, test, and develop software that meets those needs
- Design Salesforce solutions and create effective project plans. ...
- Suggest new software upgrades for the customers’ existing apps, programs, and systems
What are the opportunities in Salesforce?
- Opportunities may have quotes, proposals and orders.
- Using Opportunities we can forecast sales in an organization.
- Opportunities are one of the most widely used and heavily customized objects on the platform.

What is sales forecast?
A sales forecast is an expression of expected sales revenue. A sales forecast estimates how much your company plans to sell within a certain time period (like quarter or year). The best sales forecasts do this with a high degree of accuracy.
What should a forecast be based on?
What: Forecasts should be based on exactly what solutions you plan to sell. In turn, that should be based on problems your prospects have voiced, which your company can uniquely solve.
What is CRM in sales?
Customer relationship management (CRM) is the best way to forecast sales revenue. A CRM solution helps you find new customers, win their business, and keep them happy. Salesforce is the #1 CRM, giving sales leaders a real-time view into their entire team’s forecast.
Is sales forecasting transparent?
No matter how a company calculates its sales forecasts, the process should be transparent. And at the end of the day, sales leadership has to be responsible to call a number. Whether met, exceeded, or missed, the forecast responsibility falls on them.
Why is forecasting important in Salesforce?
Salesforce forecasting plays a vital role in your business. The more accurate your forecast, the more impactful it becomes. Not just this, Salesforce forecasting allows the sales team to predict and plan their sales cycle from the pipeline. Sales forecasting helps organizations to gain confidence in their services, ...
What is sales forecasting?
Sales forecasting is a projection of expected sales revenue. It estimates the number of sales a company is going to make within a stipulated time frame. Sales forecasts depend on the inputs. They may rely on artificial intelligence (AI) or the intuition of the company’s sales reps.
Who is Deepali Salesforce?
Deepali, a certified Salesforce Advanced Administrator and Salesforce Developer and CSPO Certified at Cloud Analogy, is a successful name in the industry circles when it comes to the delivery of successful projects with end-to-end testing. Deepali is a globally-renowned industry stalwart when it comes to managing Operations & Delivery Planning in driving Business Performance Management.
What is Salesforce forecasting?
Salesforce forecasting tools can track the accuracy of your forecasts, compare sales to expectations and industry benchmarks, and allow you to modify factors for more accurate predictions. The ability to collaborate with other users on sales forecasts.
What does a sales forecast tell you?
A sales forecast that tells you sales opportunities will decrease on the other hand will tell you to halt any current hiring initiatives, as well as to ramp up marketing and invest in enhanced sales training. You’ll effectively motivate your sales team. A robust sales forecast can serve as a powerful motivational tool.
How to conduct accurate sales forecasting?
Among the best ways to conduct accurate sales forecasting is by using customizable forecasting in Salesforce. Before looking at how Salesforce customizable forecasting works, however, it’s a good idea to review what sales forecasting is and the ways in which it can help your business.
Why are forecasts useful?
Forecasts are only useful if they’re accurate. Sales forecasting tools can help you create a more accurate forecast with templates that simplify data analysis. Additionally, some tools automatically import historical data, allow collaboration, and even track errors to offer new forecast methods.
Why is pipeline forecasting important?
Pipeline forecasting, however, is nevertheless important as it can help your business more accurately estimate sales volume and, based on those estimations, make more effective business decisions.
Is pipeline forecasting the same as pipeline management?
Pipeline forecasting is sometimes confused with pipeline management, but they’re not the same thing. Whereas pipeline management has to do with assessing the effectiveness of your pipeline and improving the odds of closing sales, pipeline forecasting is about estimating sales performance based on key data.
Forecast Category and Opportunity Stage relationship
There are several opportunity stages but at high level it is close (lost and won) and open. At open stage there are many stages.
Modifying Standard Forecast Categories
We can edit the category and probability for each stage based on business use case
What are quotas?
Quotas are used to set target sales goals for forecast users. This can allow organizations to establish greater accountability for meeting sales expectations.
Drive predictable revenue with comprehensive forecasting
Keep a comprehensive view of your entire pipeline and business — without ever leaving your CRM. Get real-time visibility into your forecasts and make adjustments on the fly. Use data insights and predictive AI to clarify business decisions that drive revenue.
Drive pipeline accuracy
Easily maintain the health of your pipeline on a single pane of glass. Hone in on the most promising deals with quick filters and out-of-the-box KPIs. Turn your 1-on-1 status updates into coaching sessions with real-time changes in customer data. And guide reps on which deals to focus on first with the help of AI.
Keep your forecast flexible
Sales processes tend to change. And your forecasts must be flexible enough to keep up. Ensure accuracy and consistency by creating forecasts based on KPIs that match your unique business model. Uncover sales insights to get a clearer picture of trends in your forecast, and then make real-time adjustments to scale best practices.
Take an interactive guided tour
See how companies of all sizes can use Salesforce to drive success on every deal, every day. This interactive tour guides you through the different capabilities of the world’s #1 CRM app today.
Sales Forecasting Tools from Salesforce
Take your business into the future with sales forecasting. Now you can make informed predictions about future sales, set quotas for your team, and track progress all in one place.
What is sales forecasting?
HubSpot provides a useful definition of what sales forecasting is: “A sales forecast predicts what a salesperson, team, or company will sell weekly, monthly, quarterly, or annually. Managers use reps’ sales forecasts to estimate business their team will close. Directors use team forecasts to anticipate department sales.
Why is forecasting important?
Companies use sales forecasting to predict business performance. It’s a helpful tool for budgeting and setting expectations for the C-Suite. Sales forecasting is crucial for almost any business, because it affects sales deployment, financial planning, budgeting, operations planning, and marketing planning. Since sales forecasts have far-reaching impact, it’s critical that the forecast information is as accurate as possible. In this guide, we’ll share a step-by-step process for creating and managing effective sales forecasts.
Can you select revenue and quantity in Lightning?
As you define the settings, you should be clear on the measurements that will guide your forecasts. You could either select revenue, quantity, or both depending on your preferred forecast type. While at it, remember to select the forecast date type, especially if you choose to work with the Lightning Experience.
Can everyone access forecasts?
Not everyone will have access to the forecasts. You’ll need to select users, probably members of your sales team and a couple of executives. You’ll then need to edit the general information of the selected users to allow forecasting.
Can you customize the date range in collaborative forecasts?
You could either go for the custom or standard fiscal years. Once you choose the date range, Collaborative Forecasts users will find this as their default. The users can always customize the date range for their forecasts. From Setup, enter Forecast Settings in the Quick Find box, then select Forecasts Settings.
Why is forecasting important?
Sometimes companies don’t use the data that can be invaluable in planning the operations of the company, says Wey. Forecasting helps businesses know what the sales team will deliver, what is needed for supply chain, and how to account for it in the finance department.
Do forecasters use crystal balls?
Some forecasters have jokingly said they use a crystal ball to do their forecasts. Mike Wey of Salesforce explained at Dreamforce 2015 that many businesses have ample data to create an accurate forecast, but don’t have the reporting tools necessary.
Can Salesforce forecasting be split?
Salesforce forecasting can also sort by product family to show details. Often, sales are not easy to attribute to just one rep. Salesforce business forecasting software allows revenue split and overlay split, allowing quota attainment visibility to be seen by all reps and managers involved in the sale.
What is a Forecast Category in Salesforce?
Let’s simplify Salesforce Forecast Categories some more. You have a new sales opportunity in the very first stage, Prospecting. That’s great! However, at this early stage of the sales cycle, it’s hard to accurately predict if the Opportunity will be won.
How to Adjust Forecast Categories
You can change the forecast category of an Opportunity stage by editing the Opportunity stage picklist value.
Viewing Forecast Categories
In addition to viewing the forecast category on the Opportunity page layout, you’ll also see your forecast categories when viewing the Forecast tab. When you view the forecast, you will not see anything that has been omitted.
Forecast Category Rollups
Forecasts can be either single or cumulative. Single forecasts will display the value from a single forecast category. Cumulative forecasts can be enabled and will display the value from multiple categories:
Summary
So, that was Salesforce forecast categories in a nutshell. A great feature to categorize Opportunities and predict the likelihood of winning!
