Once a connector has been established between Pardot and Salesforce, all Opportunities that are tied to contacts via a Contact Role trigger a sync to Pardot. The contact record must also be syncing to a prospect in Pardot. However, for Opportunities that are tied to accounts only in Salesforce, they do not sync, they must be tied to contacts.
Does Salesforce sync to Pardot?
Pardot can sync with Salesforce person accounts. Pardot can run automation around any custom or default object in your CRM that is not a Pardot default object. The custom object must be tied to a Pardot prospect record through a prospect ID.
How does Pardot integrate with Salesforce?
The steps for connecting Pardot are the following:Install the Pardot AppExchange Package.Create Salesforce Connector in Pardot.Configure Salesforce views and layouts.Set up Pardot.
Which Salesforce objects can you sync data between Salesforce and Pardot?
What Salesforce Standard Objects Sync with Pardot?Leads and Contacts, which sync with Prospects.Accounts and Opportunities, which are related to Prospects.Campaigns and Campaign Members, which are synced with Connected Campaigns.Tasks, which Pardot can create.Users, which are synced to Pardot with User Sync.
How do I trigger a sync from Pardot to Salesforce?
For a prospect to sync from Pardot to Salesforce, the prospect record must meet the prerequisites and then an activity must trigger the sync. When you change a contact or lead email address in Salesforce, it can sync the new address to the corresponding prospect record in Pardot.
What is the difference between Salesforce and Pardot?
The simple answer is both, because they are useful for different things. Pardot Campaigns should be used to track the initial touchpoint of a Prospect, so you can calculate a closed-loop ROI via the Pardot Campaigns Report. In contrast, Salesforce Campaigns should be used to track multiple touch-points with a prospect.
Is Pardot owned by Salesforce?
Is Pardot owned by Salesforce? Yes, Pardot is owned by Salesforce. Salesforce acquired Pardot in 2013 as part of the $2.5B ExactTarget acquisition, now Salesforce Marketing Cloud (Pardot had been purchased by ExactTarget the previous year).
How long does it take custom object to sync with Pardot in Salesforce?
The Pardot connector syncs Salesforce metadata every four hours. so it takes some time for new objects to be recognized.
How can your sales team benefit from connecting your Pardot and Salesforce accounts?
Integration gives all teams valuable insight into prospect activities, increases the efficiency of the lead management process, and smooths out kinks in the buyer's journey that can cause leads to drop out of the sales process entirely.
Can Pardot create custom object records?
You can create custom objects in Pardot to sync with Salesforce custom objects. Before you create a custom object in Pardot, it must exist in Salesforce. You can use custom objects in automation rules, similar to other objects in Pardot.
How do you trigger a full sync in Pardot?
In Pardot, export and then import the subset of your prospects to sync. An Express Export is sufficient. Importing the prospects triggers a full sync with Salesforce.
How do you run a full sync in Pardot?
Create a custom field in Pardot with the type "number" called "~Force Sync". You do not have to match this field to any Salesforce fields, in fact, it's better if it's not. ... Create an automation rule for every record where the email address contains @ to increment the ~Force Sync field by 1, and run it.
What must be true for a Salesforce opportunity to sync to Pardot?
To sync a Salesforce opportunity that's associated with a Pardot person account, add the person account as the opportunity contact role. Pardot creates only one opportunity, even if the CRM opportunity is tied to multiple contacts. All corresponding prospects are tied to the same opportunity.
How can your sales team benefit from connecting your Pardot and Salesforce accounts?
Integration gives all teams valuable insight into prospect activities, increases the efficiency of the lead management process, and smooths out kinks in the buyer's journey that can cause leads to drop out of the sales process entirely.
What is a Pardot integration user?
The Pardot integration user is an automatically provisioned user that connects to Salesforce to sync data. Pardot is the only app that can log in to Salesforce via the integration user, and only after a Salesforce admin has finished the Pardot setup.
What types of Salesforce fields do not sync with Pardot fields?
Lookup field Pardot cannot recognize all field types supported by Salesforce. The most common case of this is when a field value is being sourced from another field or object. The lookup fields type is not supported for mapping with your CRM. The exception is user lookup fields.
When an opportunity is created in Pardot from the sync with Salesforce What campaign is set on the opportunity?
When you create a Salesforce opportunity with a contact role that's associated with a Pardot prospect, we create a read-only opportunity in Pardot. The Pardot Campaign field refers to the first prospect's source campaign.
Why connect Salesforce and Pardot?
At this point, you may be wondering what the benefits are to connecting to your Salesforce account. Salesforce explains it as “marketing automation with the world’s #1 CRM.” We look at it as sales and marketing alignment for effective lead nurturing.
Connecting Salesforce CRM with Pardot
If you haven’t connected Pardot with Salesforce yet, you will need to follow a series of steps to complete the integration. In no way is this section a comprehensive tutorial to setting up Pardot with Salesforce, but it should give you a foundation for how the installation works. Salesforce breaks down all the steps in this online tutorial.
Conclusion
Using Salesforce with Pardot can take your marketing and sales efforts to the next level — if done correctly. We hope that we have equipped you with the right tips and tools to help you integrate Salesforce and Pardot into your marketing workflow.
Pardot tracks a few different things to tell it when to sync
The sync between the two systems hinges on the date when Pardot last synced with Salesforce. Pardot is tracking this ‘last synced date’ behind the scenes (meaning you can’t see it at all), but this is just one of the data points that Pardot is using to determine which Prospects need to sync.
What are Activities in Pardot, and what can cause a sync?
By Activities, I mean things the tracked activities that a Prospect does on their own.
Last Modified Dates trigger the Pardot sync with Salesforce
When a change is made to a Pardot Prospect record it is recorded in the “Updated At” field in Pardot (what I am calling the Last Modified Date).
What else triggers the Pardot sync with Salesforce?
An import in Pardot. (Importing a CSV file to Pardot will force a sync for every Prospect record contained in the CSV file.)
A large number of activities cause Pardot to sync
Pardot actively wants to sync with Salesforce, so the list of items or actions which trigger a sync is greater than the things which will not trigger a sync. For the documentation, see the articles published by Salesforce about Syncing Prospects Between Pardot and Salesforce.
What does Pardot do after provisioning?
After you complete provisioning and admin assignment, Pardot sends the Pardot admin an email to start the setup process. If you have business units, Pardot sends each business unit admin an email to start the setup process for their business unit.
How to edit Salesforce connector?
Open the Salesforce connector page. In Pardot, navigate to Admin | Connectors. Click next to the Salesforce connector. Select Edit. In the Lightning app, click the Pardot Settings tab. Click Connectors. Click next to the Salesforce connector. Select Edit. Review your connector settings.
Can a Salesforce admin install Pardot?
Only a Salesforce admin from within Salesforce platform can install and enable Pardot. To complete setup, the Salesforce admin appoints a Pardot admin who can configure the Pardot side of the account. The good news is that a Pardot admin doesn't have to be a Salesforce admin.
Does Pardot have to be a Salesforce admin?
The good news is that a Pardot admin doesn't have to be a Salesforce admin. So let’s go ahead and download, install, and set up the correct permissions sets. Get the installation link to ensure your Salesforce account is updated with a custom application, custom tab, and custom fields under leads and contacts.
Why use Salesforce value instead of Pardot?
Now back to using Salesforce values to set sync behaviour. You may wish to use the Salesforce value, rather than Pardot, for the following valid reasons: As previously mentioned, Salesforce data is to be considered the master. Sales users, using Salesforce, may wish to take control of data input.
What does sync mean in Pardot?
Many systems have different types of sync behaviours. In Pardot, it simply means “how you want the sync to behave once processed”. Let’s break it down so we can fully understand how the two systems really work together.
How many email addresses does Pardot need?
As the relationship between the CRM and Pardot is 1:1 it is advised to have one email address. In order to become a prospect, Pardot requires a number of fields, one being email address. As this is key to a prospect’s record this can’t be changed and the sync between the two will always use Pardot’s value.
What happens when you use Salesforce values?
Using Salesforce values to set sync behaviour. When using Salesforce values the same theory is applied but just role reversed. If the values between Salesforce and Pardot are in conflict once synced, Salesforce will prosper and overwrite the value within Pardot.
How often does Pardot sync?
As a general rule, prospect records sync every two to four minutes. Most records sync immediately, but Pardot processes sync queues with over 400 records in batches. Standard batch processing syncs 12,000 records per hour. Certain activities can trigger a sync, whether it be from a prospect, user or system:
How to allow multiple prospects to use the same email address?
To allow multiple prospects with the same email address you must select the option: automatically change email addresses in Pardot to reflect changes in Salesforce, this is found in the Salesforce-Pardot Connector Settings.
How long has Matt worked at Salesforce?
Matt has worked with Salesforce for over 6 years and has gained a wealth of experience having worked client-side in both Enterprise level and medium-sized businesses. In his free time, Matt enjoys gardening and going for long walks.
Can you connect Salesforce to Pardot?
Once you’ve successfully connected Salesforce to Pardot after following the connection steps, you may think to head straight to migrating your data. However, there’s a little more to Pardot and Salesforce integration and it’s important to do all of the set up before importing any data.
Does Pardot sync with Salesforce?
On the topic of case sensitivity, Pardot fields aren’t, so, make sure your Salesforce API fields are unique. Creating a new field in Pardot does not automatically sync with Salesforce. The systems need to be used and synced bi-directionally to ensure all fields are correctly populated.
What is a Pardot integration?
The Pardot integration user is an automatically provisioned user that connects to Salesforce to sync data. Pardot is the only app thatcan log in to Salesforce via the integration user, and only after a Salesforce admin has finished the Pardot setup.
What is a Pardot user?
The Pardot integration user is an automatically provisioned user that connects to Salesforce to sync data. Pardot is the only app that canlog in to Salesforce via the integration user, and only after a Salesforce admin has finished the Pardot setup.
What is the send to pardot button?
The Send to Pardot button makes it easy to add Salesforce leads or contacts to Pardot. If acorresponding record exists, the button syncs the records instead of creating a prospect. The SendPardot Email button lets Salesforce users who are assigned the Pardot permission set to send aPardot-tracked email from Salesforce.
Can Salesforce and Pardot share data?
Salesforce and Pardot share prospect and opportunity data. A Salesforce admin can install the Pardot AppExchange package. If youpurchased Pardot after February 11, 2019, you enable the package from Salesforce.
Does AppExchange have pardot?
The AppExchange application adds Pardot fields and Visualforce pages, but they’re not displayed. To display the Pardot fields andVisualforce pages in Salesforce, add them to your Salesforce lead and contact page layouts.
