Salesforce builds a culture of trust by being highly intentional about our culture, our values, our behaviors, and the experiences we deliver. We’re Trailblazers, inspiring each other and the industry through our values. Our behaviors build trusted relationships, and the experiences we deliver all feel like us.
Full Answer
What is Salesforce doing about ethical use of Technology?
Salesforce, like many other companies, moved quickly to leverage technology to help the world recover through action. Working in close partnership with the Privacy Legal and Product teams, the Ethical Use team extensively explored the responsible creation of technology in the context of a pandemic.
What are the Salesforce ethical and humane use guiding principles?
At Salesforce, we are guided by our four core values: trust, customer success, innovation, and equality. Five additional Ethical and Humane Use Guiding Principles build upon these values and underline our ethical use policies and Ethics by Design work. We work to ensure the direct use of our technologies upholds equal and inalienable protections.
What are the four core values of Salesforce?
At Salesforce, we are guided by our four core values: trust, customer success, innovation, and equality. Five additional Ethical and Humane Use Guiding Principles build upon these values and underline our ethical use policies and Ethics by Design work.
Why did Salesforce hire a resident ethicist?
Salesforce.com Inc. sells software to help businesses manage their relationships with customers. The company hired a resident ethicist after facing a backlash over doing business with immigration authorities amid the separation of migrant families at the southern U.S. border.
How is Salesforce ethical?
As builders and creators, we have the opportunity — and obligation — to harness this power for the benefit of everyone. At Salesforce, we believe that the ethical and inclusive design, development, and use of technology are integral to preventing harm and unlocking human potential — for all.
Is Salesforce an ethical company?
The Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, has recognized Salesforce as one of the 2022 World's Most Ethical Companies.
How Salesforce infuses ethics into its AI?
Salesforce's own journey shows that infusing ethics into its AI is a work in progress and a non-linear process. It involves a cultural shift, design thinking, and engagement with employees, customers, stakeholders, and community. “We all have a responsibility to ask not just, 'can we do this?, but 'should we do this?
What does the Office of ethical and humane use focus on?
The focus of the Office of Ethical and Humane Use is threefold. Understanding the direct impacts of our products on the world and what relevant guardrails should be put in place for customer use. Embedding ethics into our product design and development process and building an internal culture of Ethics by Design.
How is Salesforce culture?
Salesforce builds a culture of trust by being highly intentional about our culture, our values, our behaviors, and the experiences we deliver. We're Trailblazers, inspiring each other and the industry through our values. Our behaviors build trusted relationships, and the experiences we deliver all feel like us.
What are the key features of Salesforce Com's culture?
The key features of the Salesforce.com's corporate culture include innovation, trust, customer success, and equality.
What is AI in Salesforce?
Salesforce uses Artificial Intelligence The artificial intelligence salesforce use helps in marketing, sales, service, and more. With the help of their enormous dataset and machine learning, they could easily predict which customer is more likely to buy a product, hence providing a lead on the potential customers.
Scanning for unintended consequences and mitigating risk
We leverage diverse perspectives to think through complex issues and creatively problem-solve to mitigate ethical risks in our products.
Empowering teams with a robust process to build accessibility and inclusion into our culture
We aspire to use inclusive design to break the cycle of exclusion, helping to create products, services, and experiences that users of all capabilities can access.
Leveraging research and conversations across difference to implement guardrails
In addition to building ethics and inclusion into our products, we seek to understand the direct impacts of our technologies in the world — and prevent the misuse of our technology.
Engaging diverse perspectives through our Ethical Use Advisory Council
We also leverage an Ethical Use Advisory Council — made up of a diverse group of external experts, internal executives, and frontline employees — to receive critical feedback on our policy decisions from various points of view.
Building relationships through workshopping and toolkits
Going beyond our own business is essential to making tech work for everyone. In addition to providing resources, we hope to continually refine and expand our approach through feedback, and we’re proud to already have input from participants.
Supporting our employees in need
We’ve been deeply committed to providing support to our employees, customers, partners, and communities as the pandemic continues to have a devastating impact across the globe.
Leveraging data to safely reopen
In order to stay close to our workforce and understand their changing needs, we introduced wellbeing surveys, which have helped us make data-driven decisions to better support our employees in this new environment. The data has guided our re-opening strategy and has shown us that 80% of employees want to maintain a connection to a physical space.
Finding new ways to connect with our culture
While we fully recognize and embrace that we’re in a digital-first world, we know that a majority of our employees still want to have the ability to connect in person. That’s why we’ve decided to create the ultimate expression of the Salesforce culture — the Trailblazer Ranch.
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Scanning For Unintended Consequences and Mitigating Risk
- We leverage diverse perspectives to think through complex issues and creatively problem-solve to mitigate ethical risks in our products. We use Build with Intention workshops, an expansion of an idea created by UK-based think tank Doteveryone, to consider the unintended consequence of our technology and create action plans to add ethical guardrails...
Embedding Ethical Features Into Products — by Design
- We strive to intentionally embed ethics into our products and services by design, empowering our engineering and product teams from the very outset to consider the impact of the technology they create. Through our Ethics by Design work, we are helping teams innovate ethical pandemic-response technology, inform our teams’ creation of trusted Artificial Intelligence (AI) products, g…
Leveraging Research and Conversations Across Difference to Implement Guardrails
- In addition to building ethics and inclusion into our products, we seek to understand the direct impacts of our technologies in the world— and prevent the misuse of our technology. While we can’t always predict what will happen, or what unintended consequences will arise, we do have a robust and repeatable process to address concerns, which centers on active listening and enga…
Engaging Diverse Perspectives Through Our Ethical Use Advisory Council
- We also leverage an Ethical Use Advisory Council — made up of a diverse group of external experts, internal executives, and frontline employees — to receive critical feedback on our policy decisions from various points of view. The Council meets regularly to have constructive conversations across the spectrum of human ability, experience, and perspective. Its guidance e…
Building Relationships Through Workshopping and Toolkits
- Going beyond our own business is essential to making tech work for everyone. In addition to providing resources, we hope to continually refine and expand our approach through feedback, and we’re proud to already have input from participants. Salesforce Experience Architect Chip Russel highlights the importance of the experience. “To be human-centered and design-led,” he s…