Find duplicates across your org by running duplicate jobs. Use reports to share job results with others, and use duplicate record sets to merge the duplicates. Use information about completed jobs to track your progress in reducing duplicate records.
Full Answer
How to identify duplicate records in Salesforce?
There is a two-step process to be configured within Salesforce to determine how to identify when records are duplicates and how the system will handle them. Set up the matching rules to identify the duplicate records.
How do I restrict access to an object in Salesforce?
You can set Org-Wide Default access as ' Private ' for the object. Also, if it is custom object and you can also restrict record visibilty by Role Hierarchy. Uncheck the ' Grant Access Using Hierarchies ' option to restrict the access by Role Hierarchy.
Why is duplicate data management important in Salesforce?
These factors can have a direct impact on the business bottom line. It is essential to implement a duplication management strategy for your Salesforce instance, to avoid future problems. Salesforce natively has tools to help discourage or inhibit users from entering duplicate data across any device.
Do you provide standard matching rules for Salesforce?
We provide standard matching rules for you. If you established your instance of Salesforce for Winter ’15 or earlier, like Maria, you activate the standard rules you want to use. Maria, however, wants to activate standard rules for only accounts and leads. She has other plans for her contacts, which we cover after this procedure.
Prevent your users from entering duplicate records
Salesforce natively has tools to help discourage or inhibit users from entering duplicate data across any device. Duplicate management rules in Salesforce help identify potential duplicates records across accounts (business & person), contacts, leads & custom object records.
Identify if there are duplicate records within your org
Now rules have been set up to prevent duplicates from being created; you want to clean up any potential double-ups you already had in the system. We recommend using an app from the Salesforce AppExchange as a quick and easy way to understand the duplicate records within your system.
Clean up any duplicate records
The apps mentioned above all have the functionality to merge and delete duplicate records. There is also the ability to merge records natively within Salesforce.
Speak to the experts
If you find that large volumes of your records are duplicates or finding that the quality of your data is lacking, you should look to engage a data specialist. We recommend reaching out to Database Consultants Australia (DCA) to discuss the state of your data and how you can improve it further.
Rules for Duplicate-Free Data
Matching rules and duplicate rules work together to ensure that your sales teams work with data that’s free of duplicates. Before your reps save new and updated records, matching rules and duplicate rules provide warnings of potential duplicates. You manage matching rules and duplicate rules in Setup.
Activate a Matching Rule
We provide standard matching rules for you. If you established your instance of Salesforce for Winter ’15 or earlier, like Maria, you activate the standard rules you want to use. Maria, however, wants to activate standard rules for only accounts and leads. She has other plans for her contacts, which we cover after this procedure.
Create a Custom Matching Rule for Contacts
For contacts, Maria wants to include fuzzy matching for the Mailing Street field.
Block Duplicates with Fuzzy Mailing Streets
Before an active matching rule can do anything, you pair it with a duplicate rule. You can include up to three matching rules in each duplicate rule, with one matching rule per object.
Report on the Creation of Duplicate Accounts and Leads
Maria doesn’t block reps from creating duplicates for accounts and leads. So Lincoln wants to see the quality of account and lead data and how well the duplicate rules work. To help Lincoln, Maria sets up custom report types.
Resources
Use these resources to learn more about matching rules and duplicate rules.
Hands-on Challenge
You’ll be completing this challenge in your own hands-on org. Click Launch to get started, or click the name of your org to choose a different one.