Slaesforce FAQ

how to do a report on matching leads salesforce

by Prof. Summer Romaguera Published 2 years ago Updated 2 years ago
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Open the Reports tab, and click New Report. Select the Leads object, leave the second option as Leads, then click Continue. Edit the report filters to show All Leads, and change the date filter to All Time in order to populate the report.

Full Answer

How to match leads to accounts based on domain in Salesforce?

Salesforce Flow and Process builder can be used to automatically match leads to existing accounts based on different criteria. In this post, I’ll show you how to match leads to accounts based on domain a well as company/account name.

How to identify and update matched leads?

A Flow is used to identfy the matched leads and update them accordingly. A Process Builder is used to trigger the Flow and set the Flow variables. Create a new lookup field on the lead to the account called “Account”. Create a new formula field on the lead called “domain”, using the following formula:

What is a joined report in Salesforce Lightning?

Reports and Dashboards got a makeover in Lightning and more specifically, the entire setup for creating a report got updated and branded with the name Lightning Report Builder. A Joined report is where you can combine two different reports of different report types to get a more holistic view of the data you are looking for.

What is the difference between leads and contacts in Salesforce?

In Salesforce, Leads are not the same as contacts. Contacts are associated to an Account, whereas Leads are floating records. How can you manage incoming leads that should belong to an existing account?

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How do I create a lead report in Salesforce?

Click New Report. Click the ( + ) sign next to the Leads folder....Click the Reports tab.Click New Report.Click on Lead.Select the Leads with converted lead information report type.Click Continue.If desired, add additional fields from the subtab Outline.Switch the subtab to Filters.Select field filters.More items...

How do you match leads to accounts in Salesforce?

Lead is matched to an account based on email domain. If the lead email domain does not match an account email domain, the match will be based on lead company = account name. A Flow is used to identfy the matched leads and update them accordingly. A Process Builder is used to trigger the Flow and set the Flow variables.

How do I show duplicates in Salesforce report?

First create a new Report Type (Setup –> Report Types). In the object Relationships of the Report Type: Choose Primary object as “Duplicate Record Sets” Choose related object as “Duplicate Record Items”

How do I use the matching rule in Salesforce?

A matching rule defines how duplicate records are identified in duplicate rules and duplicate jobs. Salesforce provides standard matching rules for business and person accounts, contacts, and leads. You can also create custom matching rules.

What is lead to account matching?

Lead-to-Account Matching is a built-in feature of Marketo Target Account Management. It uses fuzzy logic to automatically match leads to the right named accounts in near real-time. These named accounts could be CRM accounts or Marketo companies.

What is standard lead matching rule?

The standard contact matching rule and standard lead matching rule identify duplicate contacts and leads using match keys, a matching equation, and matching criteria. They're activated by default. The standard matching rule for leads on accounts is activated with the purchase of Pardot Advanced or Premium edition.

How do I report a duplicate lead in Salesforce?

You want to report on the duplicate leads that your rule detected....In Setup, use the Quick Find box to find Report Types.Create a report type, selecting Account, Contact, Lead, or Duplicate Record Set as the primary object. ... Click Next.Relate Duplicate Record Items to the primary object that you selected.More items...

How do you find duplicate leads in Salesforce?

Hitting the 'Find Duplicates' button on the Lead record, presents the option to check the following options: Name. Last Name.

How do I manage duplicate leads in Salesforce?

– In Salesforce Classic, click the Duplicate Record Sets tab. To manage duplicates that aren't surfaced by a duplicate rule, create a duplicate record set. – On a duplicate record set list view, click New. – Specify a duplicate rule (in the Duplicate Rule field) or a duplicate job (in the Parent field).

What is the difference between matching rule and duplicate rule?

Matching Rules will identify 'what field' and 'how' to match. For example, 'Email Field, Exact Match' or 'Account Name, Fuzzy Match' They don't do anything on their own. Duplicate Rules will use those Matching Rules to control 'when' and 'where' to find duplicates.

Why the matching rule is applied?

Matching principle is especially important in the concept of accrual accounting. Matching principle states that business should match related revenues and expenses in the same period. They do this in order to link the costs of an asset or revenue to its benefits.

How do you prevent duplicate leads in Salesforce?

Block sales reps from creating duplicate leads. In the Standard Lead Duplicate Rule, select Block instead of Allow. With the Standard Lead Duplicate Rule set to block duplicates, a rep can click to view duplicates of leads but can't save a new lead.

The lead to account matching process

The goal is to populate a related list on the accounts with the matched leads.

Create lead fields

Create a new lookup field on the lead to the account called “Account”.

Create account field

Create a text field on the account called “domain”. This is the field we will use to match the account domain to the lead domain. You will need to populate the account with the domain. This tutorial will not cover how to populate the domain on the account level.

Create the flow

Navigate to Setup > Process Automation > Flows and select new flow. Select AutoLaunched Flow from the wizard.

Add a Get Records element to the flow

Next, add another get records element to the flow to check to see if there is a company/account match.

Add an update records element to the flow

Lastly, add another update records element to the flow to update the account lookup on the lead if there is a company name -> account name match.

Activate the flow

Save and activate the flow. Note: the flow will need to be activated in order to create the process builder.

When Should You Use a Joined Report?

Remember that a Joined Report is designed to show two unrelated reports in one view. If you think about the Salesforce data model, there are many objects that don’t naturally “gel” together (not even custom report types can solve it).

Step 1: Create a Joined Report

Let’s first create a Salesforce report, then we’ll transform it into a Joined Report format type.

Step 3: Add a Grouping

Groups in Salesforce reports group rows together – which can make Joined Reports much easier for users to understand.

Step 4: Add a Report Chart

What helps users to understand reports even more, are report charts. These visualizations can speak a thousand words! There are some limitations, which I will circle back to shortly.

Salesforce Joined Reports: What to keep in mind

Report performance: the more blocks your report contains, the longer it will take to load. If you have more than 2 blocks, use report filters to keep the report view only to the data required (or have users frustrated with report load times!)

Take Joined Reports Further

Now you see how you can view different types of information, side-by-side.

What is the Matched Leads Component?

The Matched Leads Component is a box that sits on an Account page sidebar*, and notifies the user if there is a match between any Lead’s ‘Company’ field and this Account’s name.

Prep Work for the Matched Leads Component

First thing – do you have the correct Pardot License? This component is only available for Pardot customers with Pro/Plus or Advanced/Unlimited Editions

Displaying the Matched Leads Component

It’s straightforward from now on! Lightning Record Pages are the new, slicker versions of page layouts, specifically for the Lightning Experience.

Caveat Admin! Consider This Advice

Beware Admin, before you enable this! It is not ‘best practice’ to convert every Lead into Contacts.

Why is Salesforce lead to account matching important?

Salesforce lead-to-account matching is an important consideration in better aligning Sales with Marketing and increasing the efficiency and productivity of go-to-market (GTM) teams. Additionally, it’s an absolutely essential component in any effective account-based marketing (ABM) workflow.

What are standard matching rules in Salesforce?

Your Salesforce instance comes with three standard matching rules: one for business accounts, one for contacts and leads, and another for person accounts. You can use Salesforce’s standard matching rules with duplicate rules and duplicate jobs, and while you can’t edit standard matching rules, ...

What happens when leads are disconnected from accounts?

When leads are disconnected from accounts, it poses a variety of challenges, ranging from embarrassing prospecting calls to existing customers to costly, time-consuming efforts to perform lead researching and triaging. LeanData Matching makes the data connections and delivers holistic contextual information to your Sales team.

What are standard account, person account, contact and lead matching rules?

The standard account, person account, contact and lead matching rules all identify duplicates using match keys, a matching equation, and matching criteria. The standard account, contact and lead matching rules are all activated by default.

Build Your Own Lead-to-Account-Matching Engine

For simple matching on a low volume of leads, we recommend creating a process builder and a flow that performs an email domain to account domain check. You can also perform this check with an apex trigger ( like this one) that parses and maps the domains.

Take a Hybrid Approach with Custom Code and Match Rules

Salesforce comes equipped with powerful matching functionality that is often overlooked. So rather than using a domain trigger, it is possible to use Salesforce’s match rules to determine if a lead matches an account.

Invest in a Native Lead-to-Account Matching Product

A native lead-to-account-matching product (like Lane Four) leverages Salesforce’s native match methods, which opens the door to a host of other powerful features. A productized solution does a lot that a custom built solution won’t.

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