
Salesforce: Finding and Merging Duplicate Lead Records Go to a lead record that you suspect or know has duplicates. Click the Find Duplicates button at the top of the lead record.
Full Answer
How to report on duplicates in Salesforce?
To report on the duplicates, you’ll need to create a new report type and then create a report. Go to Report Types in Setup Create a new Report Type Choose the object that has duplicates as the primary object (i.e. Leads, Contacts, Your Custom Object)
How do I Count Unique Records in a Salesforce report?
‘Show Unique Count’ allows you to count the number of unique records in a Salesforce report. While the best way to prevent duplicates is by activating Salesforce duplicate rules (but these rules are sometimes not perfect*), this reporting hack is a quick option to run a check.
How do I create reports based on duplicate record types?
Relate Duplicate Record Items to the primary object that you selected. Save the report type. Give your users access to the Duplicate Record Set and Duplicate Record Items objects. Then they can create reports based on the custom record type you’ve created. Let’s say that you’re using the standard duplicate rule for leads.
What does Salesforce flag as duplicates?
Salesforce flags contacts with matching phone numbers as duplicates, even though one includes a country code and the other doesn’t. Now let’s learn more about using duplicate rules to manage records.

How do you find duplicates in Salesforce reports?
In Setup, use the Quick Find box to find Report Types.Create a report type, selecting Account, Contact, Lead, or Duplicate Record Set as the primary object. ... Click Next.Relate Duplicate Record Items to the primary object that you selected.More items...
Can you remove duplicates in Salesforce report?
You can't remove the duplicates in the report; the report builder doesn't do distinct so I'd recommend Excel.
How do I find duplicate contact records in Salesforce?
Find duplicates across your org by running duplicate jobs. Use reports to share job results with others, and use duplicate record sets to merge the duplicates. Use information about completed jobs to track your progress in reducing duplicate records.
How do I avoid duplicate reports in Salesforce?
In Salesforce Setup, search for Matching Rules on the left menu. Click New Rule to create a new rule or click Edit to edit an existing rule. Note: Rules that are active cannot be edited, deactivate the Duplicate rule and the Matching Rule to edit. Standard rules cannot be edited.
How do I manage duplicate records in Salesforce?
To manage duplicates that aren't surfaced by a duplicate rule, create a duplicate record set.On a duplicate record set list view, click New.Specify a duplicate rule (in the Duplicate Rule field) or a duplicate job (in the Parent field).In Lightning Experience, in the Related tab, click New.
How do I filter duplicates in Salesforce?
How to configure duplication rules:Go to Setup, in the QuickFind type Duplication Rules.Select New Rule and the object you want.Enter a name and description.Select the record-level security required: ... Set the action you want to happen when records match.More items...
How do you find duplicates in Salesforce lightning?
In Setup, use the Quick Find box to find Lightning App Builder. On accounts, contacts, or leads, add the Potential Duplicates component. Select how you want to alert sales reps to duplicates. You can't add the Potential Duplicates component to custom objects.
Where is view duplicates in Salesforce lightning?
In Lightning Experience and Salesforce Classic, duplicate alerts are displayed on the record home page for an account, contact, or lead. In Lightning Experience, duplicates are identified using matching rules, which are applied to individual records or duplicate jobs.
How do you prevent duplicate records in Salesforce Apex?
Preventing duplicate records in Salesforce based on a single field can be achieved using a Set that can store the values of that specific field from all existing records and compare it with the list of new records that are going to be inserted.
How to Check Duplicates with Salesforce Reports
Use case: as a marketer, you consider any lead with the same email address a duplicate. You want to check how many leads have the same email address.
Unique Count Tips & Considerations
As I said before, the best way to prevent duplicates is by activating Salesforce duplicate rules but it will enable you to run a quick check.
Rules for Duplicate-Free Data
Matching rules and duplicate rules work together to ensure that your sales teams work with data that’s free of duplicates. Before your reps save new and updated records, matching rules and duplicate rules provide warnings of potential duplicates. You manage matching rules and duplicate rules in Setup.
Activate a Matching Rule
We provide standard matching rules for you. If you established your instance of Salesforce for Winter ’15 or earlier, like Maria, you activate the standard rules you want to use. Maria, however, wants to activate standard rules for only accounts and leads. She has other plans for her contacts, which we cover after this procedure.
Create a Custom Matching Rule for Contacts
For contacts, Maria wants to include fuzzy matching for the Mailing Street field.
Block Duplicates with Fuzzy Mailing Streets
Before an active matching rule can do anything, you pair it with a duplicate rule. You can include up to three matching rules in each duplicate rule, with one matching rule per object.
Report on the Creation of Duplicate Accounts and Leads
Maria doesn’t block reps from creating duplicates for accounts and leads. So Lincoln wants to see the quality of account and lead data and how well the duplicate rules work. To help Lincoln, Maria sets up custom report types.
Resources
Use these resources to learn more about matching rules and duplicate rules.
Hands-on Challenge
You’ll be completing this challenge in your own hands-on org. Click Launch to get started, or click the name of your org to choose a different one.

Customizing Matching Rules
to Set Up Your Matching Rules, Follow These Steps
- In Salesforce Setup, search for Matching Rules on the left menu
- Click New Rule to create a new rule or click Edit to edit an existing rule. Note: Rules that are active cannot be edited, deactivate the Duplicate rule and the Matching Rule to edit. Standard rules...
- Choose the object that the matching rule is for.
- In Salesforce Setup, search for Matching Rules on the left menu
- Click New Rule to create a new rule or click Edit to edit an existing rule. Note: Rules that are active cannot be edited, deactivate the Duplicate rule and the Matching Rule to edit. Standard rules...
- Choose the object that the matching rule is for.
- Enter a rule name and select the fields and matching method for each one. For details on the matching methods, check out the Salesforce help.
Customizing Duplicate Rules
- Now that you have matching rules, you can decide what happens when they find a match. To customize Duplicate Rules search for Duplicate Rules in Salesforce Setup. Like Matching Rules, there are a few things you may want to consider before setting these up: 1. Should duplicate checks bypass sharing?If your organization's records are private, you'll have to determine wheth…
to Set Up A Duplicate Rule, Follow These Steps
- In Salesforce Setup, search for Duplicate Rules on the left menu.
- Click New Rule and choose an object or edit an existing rule. To edit a rule, you have to deactivate it first.
- Name the rule - if you plan to have a lot of rules, consider a naming convention so it’s easier to find the rule you need to edit.
- In Salesforce Setup, search for Duplicate Rules on the left menu.
- Click New Rule and choose an object or edit an existing rule. To edit a rule, you have to deactivate it first.
- Name the rule - if you plan to have a lot of rules, consider a naming convention so it’s easier to find the rule you need to edit.
- Bypass sharing rules if needed - if you want to match on all records, change Record-Level Security to Bypass sharing rules.