Slaesforce FAQ

how to market to salesforce app

by Leone Abernathy Published 2 years ago Updated 2 years ago
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One of the best ways to promote your Salesforce application is to get enrolled into the Salesforce ISV partnership program. The major highlight of this program is the marketing support, which you can leverage as per your ISV tier (Base, Ridge, Crest and Summit).

A go-to-market strategy to make your Salesforce Application stand out
  1. Pick an application listing: published or unpublished. Unpublished apps are ideal if you plan to do all the promoting. ...
  2. Build relationships at conferences. ...
  3. Gain advocates with a Partner Program. ...
  4. Get in front of your consumers.
Jul 20, 2017

Full Answer

Why list your salesforce app on AppExchange?

Because AppExchange is the official store for Salesforce apps, it’s often the first place potential customers encounter your brand. Check that your AppExchange listing is complete, useful, and clean.

What is the Salesforce platform and how does it work?

The Salesforce Platform enables you to work smarter and not harder by equipping you with modern technology that builds apps faster. You’ll be able to access point-and-click tools for easy app configuration and customization to get your app running as quickly as possible.

What is application development in Salesforce?

Application Development from Salesforce. Salesforce AppExchange is the world’s largest business applications marketplace, home to over 3,000 apps and components that extend Salesforce’s reach and functionality. Plus, all apps are pre-integrated to work seamlessly with Salesforce through automatic updates.

How many companies use Salesforce apps?

According to Salesforce, more than 88% of Fortune 100 companies use at least one Salesforce App, and 71% of Salesforce customers actively use apps from the AppExchange. It continues to grow by year because apps help companies adapt to the customers’ changing needs.

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How do I publish a Salesforce app?

Publish on AppExchangeConnect the packaging organization to AppExchange.Set up a provider profile.Create a listing for the app or component.Submit the app or component for security review.Publish the listing on AppExchange.

How do I promote an app on AppExchange?

Create an AppExchange Listing that your Customers Love Include screenshots and videos that describe how your app adds value to customers. Case Studies and Reviews are a great way to leverage your existing customers to promote your app on AppExchange. Try to get as many positive reviews from them as possible.

What is the Salesforce app Exchange?

Salesforce AppExchange is Salesforce.com's cloud computing marketplace through which end users can access, download and install software apps.

Can you build an app on Salesforce?

The Salesforce Platform is a low-code app platform that makes it easy to create an app with zero experience. If you can point, click and drop, you can create an app on the Salesforce Platform.

How do I list on AppExchange?

Connect a Packaging Org to the Publishing Console.Create or Edit Your Provider Profile.Create or Edit Your AppExchange Listing.Add a Business Plan to an AppExchange Listing.Make Your AppExchange Listing Effective.Select an Installation Option.Register Your Package and Choose License Settings.More items...

Which solution types are all available on AppExchange?

There are tons of ready to install, no code and low code solutions that live on AppExchange. Apps, components, Bolt solutions, Lightning data and Flow solutions are all available, so let's look at these in more detail.

What does Salesforce app do?

What does Salesforce do? It helps teams work better together. Your business may use a single Customer 360 app, or a combination of many. By improving team communications and productivity, businesses drive greater success.

How many Salesforce apps are there?

Salesforce AppExchange comprises over 3,000 apps and components to extend the power of Salesforce and functionality and these apps are pre-integrated to work smoothly with Salesforce by providing automatic updates.

Does Salesforce have a marketplace?

AppExchange is a marketplace for business solutions. Choose from thousands of prebuilt, customizable apps — and tap into our network of experts who are ready to help.

What are the two types of apps in Salesforce?

Salesforce apps come in two flavors: Classic and Lightning. Classic apps are created and managed in Salesforce Classic. Lightning apps are created and managed in Lightning Experience. You can customize both types of app to match the way your users work.

How do I create a mobile app in Salesforce?

2:107:19Demo - Building Mobile Apps with Salesforce Platform - YouTubeYouTubeStart of suggested clipEnd of suggested clipWhat I'm able to do now is go to our new menu item called mobile navigation. And then enable thoseMoreWhat I'm able to do now is go to our new menu item called mobile navigation. And then enable those items to be mobile on Salesforce one and that's it that's how to deploy apps to Salesforce one.

What are the disadvantages of Salesforce?

Salesforce consExpensive.You have to pay for add-ons to get the most out of the software.Configuration and setup is complex and time-consuming.Cluttered interface makes navigation and simple tasks unnecessarily complex.The learning curve never seems to end.Customer support has a poor reputation.

4 Steps to Make Your Debut

At this point, your customer-facing sales messaging should be polished and ready for its debut. You'll need a clear value statement and a compelling product description to complete your next task: listing and selling your application on the AppExchange.

Keep Calm and Carry On

If you’ve completed these four steps, congratulations! You’re live on the AppExchange and are selling your app. And this is just the beginning: once you’re up and running, have a look around the Partner Community at some of the additional resources we offer to help optimize partner success:

Discover how companies of every size and industry can build and use marketplace apps to connect with customers

Find the right solutions for every role and department in your business.

Customer Story

See how Papa Murphy’s simplified its business processes with apps from AppExchange.

Customer Story

See how Belly used field service apps to close deals faster and more efficiently.

Take a closer look at the world's leading enterprise cloud ecosystem

AppExchange offers over 5,000 solutions to extend the power of Salesforce.

Application Development from Salesforce

Salesforce AppExchange is the world’s largest business applications marketplace, home to over 3,000 apps and components that extend Salesforce’s reach and functionality. Plus, all apps are pre-integrated to work seamlessly with Salesforce through automatic updates.

Related Searches

What is Cloud Computing?: Better understand your sales funnel with lifecycle reporting, customer behavior and journey insights.

Application Development from Salesforce

Salesforce AppExchange is the world’s largest business applications marketplace, home to over 3,000 apps and components that extend Salesforce’s reach and functionality. Plus, all apps are pre-integrated to work seamlessly with Salesforce through automatic updates.

A Single, 360 Shared View of Every Customer

Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.

Leading Through Change

Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.

What is AppExchange for Salesforce?

Because AppExchange is the official store for Salesforce apps, it’s often the first place potential customers encounter your brand. Check that your AppExchange listing is complete, useful, and clean. Take a look at this listing for Salesforce’s Agile Accelerator to get an idea of how you should craft your own listing.

What is customer success story?

Customer success stories are a powerful way to promote your brand. Once you’ve made your first sale, you should start thinking about crafting a narrative to showcase that customer’s success with your services. Here at Salesforce, we love to share our customer stories with the world.

Does Salesforce have a PR?

Salesforce provides a number of branding and PR guidelines. These guidelines help you build a successful brand and comply with Salesforce branding policies. Be sure to include the Salesforce Partner badge in all your marketing materials.

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