Slaesforce FAQ

how to use salesforce for non profits

by Dr. Armani Hyatt Published 2 years ago Updated 2 years ago
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  • Consider Salesforce’s nonprofit products. Did you know Salesforce offers “re-imaginations” of their core products built expressly for nonprofits? ...
  • Build out your supporter profiles using custom fields and relationships. ...
  • Use Salesforce’s web-to-lead feature to capture information online. ...

Part of a video titled Get Started: Salesforce Fundamentals for Nonprofits #1
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They use all the same amazing reporting and automation functionality but instead of sales they useMoreThey use all the same amazing reporting and automation functionality but instead of sales they use it to track their fundraising manage their programs and to better engage with constituents.

Full Answer

Is Salesforce the right CRM for your nonprofit?

Salesforce for Nonprofits can help you establish and grow your donor relationships as well as manage the donation cycle from pledge to payment. It also offers a collaborative, social and mobile experience, making it possible to engage at every touchpoint on every channel.

What can Salesforce do for nonprofits?

Salesforce membership management enables nonprofit entities to collaborate seamlessly with their members and stakeholders. This largely contributes to the successful achievement of their goals. Additionally, with the Salesforce volunteer management program, nonprofit organizations can effectively find, recruit and manage their volunteers.

How to use Salesforce for nonprofits?

  • Consider Salesforce’s nonprofit products. Did you know Salesforce offers “re-imaginations” of their core products built expressly for nonprofits? ...
  • Build out your supporter profiles using custom fields and relationships. ...
  • Use Salesforce’s web-to-lead feature to capture information online. ...

What are the benefits of Salesforce for nonprofit success?

  • Objects: An object is essentially a spreadsheet in which you track information pertaining to different aspects of your operations. ...
  • Fields: Fields are the subsections within an object that describe how the information/data within the object is organized. ...
  • Records: Records are the individual entries within the Object table. ...

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Is Salesforce good for non profits?

Is Salesforce good for nonprofits? Yes! In this post, we'll walk through how you can use built-in Salesforce features as well as powerful Salesforce apps and integrations to manage all of your most vital nonprofit initiatives and actually enhance your strategies through your CRM's innovative functionality.

Does Salesforce have non profit pricing?

Salesforce for Nonprofits FAQs The pricing for Salesforce for Nonprofits starts at $36.0 per user per month. Salesforce for Nonprofits has 2 different plans: Sales Cloud Enterprise Edition + NPSP at $36.00 per user per month. Sales Cloud Unlimited Edition + NPSP at $72.00 per user per month.

Can Salesforce be used for fundraising?

You can use Salesforce to manage donations as well as marketing and programs. What's different about Salesforce is that it's not just a point solution; it's a true platform that helps you track and understand your organization's interactions with donors, volunteers, and constituents.

How many nonprofits use Salesforce?

40,000 nonprofit organizationsThrough the Power of Us product discount and donation program, more than 40,000 nonprofit organizations, foundations, and higher education institutions are using Salesforce.

Can nonprofits get Salesforce for free?

Salesforce has come one step ahead to help the non-profits in multiple ways. It has launched the Power of Us program, through which Salesforce donates 10 Salesforce subscriptions free to the eligible non-profits.

How much does Salesforce for Philanthropy cost?

$7,000 to $30,000The typical cost range to implement Salesforce Nonprofit Cloud is $7,000 to $30,000, depending on the size of your organization and the level of customization you'll need. For smaller, basic NGOs who'll use the standard set-up, it'll be on the lower end.

What is Salesforce NGO?

NGO Connect is a Salesforce.org Platinum application developed by roundCorner (rC). NGO Connect offers essential fundraising, event, membership and volunteer management tools that enable your organization to manage all of your efforts in one place.

What is Salesforce nonprofit Success Pack?

The Nonprofit Success Pack (NPSP) is an app that sits on top of Salesforce Enterprise Edition. NPSP is preconfigured for nonprofits as an-easy-to-use fundraising and constituent management application, designed to make the daily life of nonprofits a little easier.

Can Salesforce track donations?

NPSP uses the Salesforce-standard Opportunity object to track all donations, grants, and revenue. Opportunity records are related to donors, which are tracked using the Contact and Account objects, including the household account record type included in NPSP.

Why should nonprofits use Salesforce?

Salesforce is useful for various nonprofit organizations, especially for donor management. It adds value and supports various functions of nonprofits like raising funds, tracking volunteers, donors, or generating leads by individually coding the changes after a special request.

Do churches use Salesforce?

We've combined the powerful Salesforce CRM with Community Cloud and App Cloud, revolutionizing the engagement possibilities for one of the largest nonprofit markets in the United States: churches.

What is nonprofit CRM?

A nonprofit CRM is a type of donor management software that helps organizations understand and maximize their relationships with donors.

Why is governance important in Salesforce?

A governance structure helps your business and technology teams to communicate better, ensures business priorities translate to CRM priorities, and sets standards for rolling out updates and new features across your entire user base. A governance structure is sometimes referred to as a Center of Excellenc e, but don’t get too bogged down in terminology! Sponsorship and governance are crucial with a platform like Salesforce, whose flexibility is designed to grow along with your organization. Although it’s easy to manage changes without code, it’s important to set up processes and policies to manage when and how those changes take place. With governance established, your implementation partner knows what’s top of mind for your organization, what business processes look like across the organization, and how you plan to roll out functionality and communicate with your users about it.

What is a project team in Salesforce?

Ideally, your project team will include a Business Analyst and a Salesforce Admin role (or roles depending on the size of your organization). This team will work together with the business areas to understand their needs and translate that into the building blocks of your Salesforce solution, This team will also be critical in providing post implementation support to extend the solution and grow as your business grows. See more info on how to ensure your Salesforce Admin is ready.

Why is executive support important?

Executive support is extremely important to the success of your project. It sets the tone for your organization’s vision and goals with Salesforce. This is also where your organization will show their support through project funding, proper resources, time commitment and training needed to get the team in tip-top shape.

Is Salesforce flexible?

Salesforce is flexible, so unlike this picture, you don’t have to contort yourself to fit your processes to the technology. Salesforce is customizable to any organization.

Why use Salesforce for nonprofits?

More and more organizations are using Salesforce to drive key operations, including Program Management, Fundraising, and Constituent Engagement.

What is Salesforce used for?

Salesforce is a great solution for capturing, tracking, and sharing pertinent information about clients between departments. Access to sensitive data can be limited to authorized users. Leadership can see how many clients they serve, which services are used most, and the progress that clients are making toward their individual goals (e.g. finish education, get a job, treat addiction).

Why do nonprofits do fundraising?

Most nonprofits also engage in some type of fundraising because they’re not able to charge clients for the services they provide. Environmental groups can’t bill Mother Earth for their advocacy activities! Likewise, people experiencing homelessness generally can’t afford to pay for their stay at a shelter. Instead, nonprofits raise money in the form of donations from individuals, companies, and foundations to pay for their operations. Let’s look at a real-life example of a nonprofit that uses Salesforce for fundraising.

What are the stakeholders of a nonprofit?

These include the clients they serve through their programs and the individual, corporate, and foundation donors that help pay for their programs.

What is nonprofit organization?

Just like commercial companies, nonprofit organizations are a mix of big and small. They’re diverse in their missions and operations, and they’re located all over the world. But ultimately, all nonprofits have one thing in common: a mission to make the world a better place.

What is nonprofit engagement?

For nonprofits, engagement includes many different tactics designed to move a prospect or constituent to action. An organization might use direct mail to solicit donations, an email newsletter to recruit volunteers, and social media to start a conversation about a pertinent issue.

Can homeless people afford shelter?

Likewise, people experiencing homelessness generally can’t afford to pay for their stay at a shelter. Instead, nonprofits raise money in the form of donations from individuals, companies, and foundations to pay for their operations. Let’s look at a real-life example of a nonprofit that uses Salesforce for fundraising.

Tip One: Access Your Free Salesforce Licenses

If you are a 501 (c) (3) nonprofit, Salesforce has a grant waiting for you. It’s 10 free user licenses. Don’t wait. Sign up for your trial and then apply for your nonprofit’s grant. You’ll likely get this grant approved in a matter of days.

Tip Two: Learn the Language

For new users, Salesforce terms may sound foreign. That’s because Salesforce was initially created as a for-profit sales and marketing tool.

Tip Three: Learning by Doing with Salesforce for Nonprofits

The best way to learn Salesforce is to use Salesforce! Don’t wait to upload your data to start learning

Tip Five: Target Simple Workflows

Salesforce is so much more than a place to house data. It’s a powerful tool to simplify and automate work, saving time, enhancing servicing levels and improving collaboration.

Tip Six: Find a Way to Get Quick Answers

Salesforce is big, powerful and flexible. That brings complexity. Resolving this complexity often does not require deep thought. It’s about being able to get quick answers for taking simple steps.

What is Salesforce?

Salesforce is the world’s #1 CRM platform,CRM- Customer Relationship Management.

Concept of Non Profit

10 years ago a group of tech savvy nonprofit trailblazers came together with a vision that why not build a data architecture by customising the Salesforce for nonprofits to help the changemakers.

Advantages of Nonprofit Cloud

To address the challenges heard across the organization when it comes to building donor relationships to raise more resources,engage the constituents, delivering programs more effectively.

Fundraising

It gives the 360 degree view of every supporter helps in maintaining longer relationships.

Engagement

Being a Nonprofit it is important to tell your organisation to the right people at the right time with the right message.

Analytics

Smarter analytics are changing the way nonprofits use data for understanding features of their business, to make big decisions, and measuring the impacts of their efforts in real time.

The Power Of Us Program

The Power of Us Program is used by more than 40,000 nonprofits, foundations, and higher education institutions using Salesforce.

How do you execute fundraising with Salesforce for nonprofits?

When your nonprofit invests in a complete fundraising solution in order to build out Salesforce for nonprofits, all of your fundraising software tools work together to accomplish every aspect of your strategy.

What is the Salesforce Nonprofit Success Pack?

The Salesforce Nonprofit Success Pack (NPSP) is the pre-configured solution designed by Salesforce for nonprofits to use. The primary features it offers include constituent management, basic campaigns, and reporting features.

What are the next investment steps to configure Salesforce for nonprofits?

There's a lot of information out there about Salesforce for nonprofits. Your head is probably reeling with information. Take comfort in the fact that we've established some concrete next steps for you!

How to build a nonprofit toolbox?

The first way to build out a nonprofit toolbox requires your nonprofit to invest in one-off Salesforce native apps from the AppExchange. In this case, each app fulfills a different need for your nonprofit. One may be used for prospect research, another for donation tools, and another for peer-to-peer fundraising. However, each app is also sold separately from one another.

Why is Salesforce so popular?

Your nonprofit can transform the software into whatever you need it to be. While Salesforce is popular because of the extensive customization options ...

What is event registration in Salesforce?

Event registration. Plan fundraising events with Salesforce for nonprofits. Event registration tools integrated with your CRM make it easier to add event attendance to a supporter's donor profile.

How can you be sure your nonprofit is investing in a truly complete solution?

How can you be sure your nonprofit is investing in a truly complete solution? You'll need to look for a fundraising solution that offers the most essential and useful tools.

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Congratulations, Your Organization Has Selected Salesforce!

Where to Start?

Begin with A Vision

Lead by Example

What Is Governance?

Build Your Internal Project Team

  • Your project’s success is dependent on choosing the right people for the project team. Having the right people on your team will create a synergy that goes a long way towards change management. At a minimum, successful project teams will include a Champion(s) who see and understand the value that Salesforce can bring to your organization. Setting e...
See more on salesforce.org

Manage The Change

Learning Objectives

Driving Impact with Salesforce

  • Just like commercial companies, nonprofit organizations are a mix of big and small. They’re diverse in their missions and operations, and they’re located all over the world. But ultimately, all nonprofits have one thing in common: a mission to make the world a better place. But changing the world isn’t easy. Nonprofits work to solve some of the tou...
See more on trailhead.salesforce.com

Program Management

Fundraising

Constituent Engagement

Resources

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