In the CRM
Customer relationship management
Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth.
What is Salesforce, what does Salesforce do?
Salesforce is a company based out of San Francisco, California. They are the leaders in cloud technology and CRM services. In addition, they offer a suite of products for customer relationship management, enterprise resource planning, social media marketing, eCommerce platforms, and more.
How to use Salesforce everyday?
Salesforce is extremely user friendly and once you get familiar with it, you can start getting creative in using some of the more advanced capabilities. 1. Check out Trailhead. Salesforce offers modules that are accessible and free to anyone who visits the Trailhead website. These modules are fun, interactive, and extremely informative for anyone that wants to learn Salesforce for the first time; or even long time Salesforce users who want to learn a new feature or brush up on their skills.
Is Salesforce just a CRM tool?
Salesforce CRM is a cloud-based CRM software solution that provides typical CRM features as well as enterprise solutions that are focused on customer service and automation.
How to use "workbench" with Salesforce?
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Did IBM buy Salesforce?
ARMONK, N.Y., May 18, 2021 /PRNewswire/ -- IBM (NYSE: IBM) today announced plans to acquire Waeg, a leading Salesforce Consulting Partner in Europe, to extend IBM's portfolio of Salesforce services and advance IBM's hybrid cloud and AI strategy.
Who owns Salesforce?
Marc BenioffMarc Benioff is Chair, Co-CEO, and Co-Founder of Salesforce and a pioneer of cloud computing. Under Benioff's leadership, Salesforce is the #1 provider of customer relationship management (CRM) software globally and one of the world's fastest-growing enterprise software companies.
Is IBM a Salesforce customer?
With this expansion, Salesforce has named IBM a preferred cloud services provider and IBM has named Salesforce its preferred customer engagement platform for sales and service.
Does Salesforce run on IBM cloud?
Powered by the partnership between IBM and Salesforce, IBM® App Connect software helps you integrate Salesforce data in a way that makes sense for your business — whether it is from APIs, applications or message-based and event-based techniques.
Is Salesforce part of Microsoft?
Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Salesforce will also build a new integration that connects Salesforce's Sales Cloud and Service Cloud with Microsoft Teams.
Does Salesforce use Amazon?
Through this expanded partnership, Salesforce has chosen Amazon Connect as its preferred contact center technology and will resell Amazon Connect as part of its new upcoming offering, Service Cloud Voice, making it easy for organizations to deliver better customer service at a lower cost.
Are Salesforce and IBM competitors?
Salesforce competitors include IBM, SAP, Google, Workday and Oracle.
Does IBM have CRM?
IBM CRM software provides you with an easy to use CRM solution that'll help to streamline your customer relationships. It's simple to set up, can be configured to your organization, and you can roll out the software very quickly. IBM offers multiple different types of marketing cloud software to meet your needs.
What is Deloitte Salesforce?
Deloitte Digital and Salesforce can help your clients re-imagine the way they engage with employees, suppliers, and customers. We're innovators, designers, and architects of the future who build solutions that put people front and center.
What is a Salesforce ISV?
Independent Software Vendors (ISVs) ISVs is term in the Salesforce ecosystem that refers to companies that build products on the Salesforce platform. You may also hear the acronym OEM, which stands for Original Equipment Manufacturer used to describe product partners.
Insight
IBM's contact center is a global network of thousands of agents using different systems to support thousands of products.
Idea
With the help of Salesforce Consulting experts, IBM was up and running to embark on one of the largest Service Cloud transformations in Salesforce history, in just four months. Integrating Salesforce Service Cloud with IBM Watson® Services, IBM deployed nearly 7,000 Salesforce Service Cloud licenses across its global support team.
Impact
Approximately 13,000 users have been on-boarded in just over 18 months, and IBM has replaced multiple systems, including a legacy ticket management system.
Case studies
IBM and RBS have co-created an AI-powered, cloud-based platform that empowers mortgage call center employees with real-time digital mortgage support for home buyers.
Leverage Integrations and APIs Across Public and Private Clouds
IBM and Salesforce are joining forces by combining the #1 integration and API platform, MuleSoft, with the most widely deployed multi-cloud container platform, Red Hat OpenShift. Joint customers will benefit from future support of Red Hat OpenShift as a MuleSoft deployment option.
Collaborate with the unparalleled performance of IBM Z and the integration power of MuleSoft
MuleSoft complements IBM Z Digital Integration Hub by allowing customers to securely share current information stored in the Z Digital Integration Hub via reusable APIs and easily integrate it to external applications with clicks, not code.
Build lasting, trusted relationships in banking
The IBM and Salesforce financial services solution streamlines onboarding and manages the customer lifecycle in a safe and compliant way. Get a competitive advantage with smarter, personalized customer solutions powered by data and AI.
Bring your vision to life with Salesforce, MuleSoft, and IBM Consulting
IBM Consulting helps clients quickly deploy digital transformation capabilities and solutions. Speed up adoption of cognitive applications with industry best practices. IBM Consulting is also a world-class MuleSoft partner.
Manage health protocols and offerings with IBM & Salesforce health & safety solutions
IBM, Salesforce Work.com, and Vaccine Cloud can help organizations as they strive to reopen safely in the wake of COVID-19. Make the most informed decisions for your employees and customers with data-driven insights.
How much revenue does Salesforce have in 2019?
For the fiscal year 2019, Salesforce reported revenue of US$13.28 billion, an increase of 26% year-over-year and 26% in constant currency. The CRM giant reported subscription and support revenues of US$12.41 billion, an increase of 27% year-over-year.
When did Salesforce buy Slack?
On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion. In February 2021, Salesforce announced that CFO Mark Hawkins would be retiring from his position after six years of working for the company, retaining however a position as CFO emeritus until October.
Why did Salesforce reject donations?
The not-for-profit organization Refugee and Immigrant Center for Education and Legal Services (RAICES) rejected a US$250,000 philanthropic donation from Salesforce because the company has contracts with U.S. Customs and Border Protection. The executive director of Raices, Jonathan Ryan, tweeted that "When it comes to supporting oppressive, inhumane, and illegal policies, we want to be clear: the only right action is to stop" in reference to the rejected donation. Salesforce CEO Marc Benioff responded in an official statement that the company's employees "don't work with CBP regarding separation of families. CBP is a customer & follows our TOS. We don't have an agreement with ICE. I'm Proud of the Men & Women who protect & serve our country every day & I'm Proud of our Ohana ."
What are the tabs in Salesforce?
Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. Configuration can be done on each tab by adding user-defined custom fields.
What is Lightning Platform?
Lightning Platform (also known as Force.com) is a platform as a service (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application. These third-party applications are hosted on Salesforce.com's infrastructure.
Is Salesforce a tax avoidance company?
Tax avoidance. In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who "paid an effective federal tax rate of 0% or less" in 2018, as a result of the Tax Cuts and Jobs Act of 2017.
Does Salesforce use Solaris?
The company uses the Momentum platform from Message Systems to allow its customers to send large amounts of email.
What was the Salesforce of the 1950s?
IBM, if you're too young to remember, was the Salesforce of its day. For arguably about 30 years - from the 1950's to the 1980's - IBM was the epitome of technology companies. It's blue-suited, red-tie employees (yes, they were mostly male because it was the 1950’s to the 1980’s) implemented software and mainframe systems at some ...
Is IBM still a great company?
IBM is still a great and massive company today but over the past few decades it’s taken a backseat to other, more celebrated technology companies like Google, Microsoft and Facebook. But back in the day, IBM was, without argument, the company that every tech company wanted to be. MORE FOR YOU.
Is Salesforce the IBM of 2020?
In the CRM world, Salesforce is the IBM of the 2020's. The company has built its brand to be synonymous with CRM (case in point: its stock symbol is, you guessed it: CRM). It was one of the very first to the cloud and remains dominantly first in market share.
Did Julia go to Salesforce?
So when Julia went to her CEO with her decision to purchase Salesforce she did so knowing that she would be challenged about the additional expense. But she also knew that her CEO could argue that although another CRM may be more cost effective, even a better solution. But, they’re not Salesforce.
What is Salesforce CRM?
What is Salesforce? Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. Salesforce is the world’s #1 customer relationship management (CRM) platform.
How to contact Salesforce?
Contact a salesforce.com Support or Sales Representative. Contact us. Call us at 1-800-667-6389, click on chat in the lower right, or let us call you back. Request a call. Contact a salesforce.com Support or Sales Representative. Demo: CRM Introduction. See it in action.
What is IBM software?
IBM produces and sells computer hardware, middleware and software, and provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is also a major research organization, holding the record for most annual U.S. patents generated by a business (as of 2020.
Where is IBM located?
International Business Machines Corporation ( IBM) is an American multinational technology company headquartered in Armonk, New York, with operations in over 170 countries. The company began in 1911, founded in Endicott, New York, as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.
How much is IBM worth in 2020?
For the fiscal year 2020, IBM reported earnings of $5.6 billion, with an annual revenue of $73.6 billion. IBM's revenue has fallen for 8 of the last 9 years. IBM's market capitalization was valued at over $127 billion as of April 2021.
What is IBM Cloud?
IBM Cloud includes infrastructure as a service (IaaS), software as a service (SaaS) and platform as a service (PaaS) offered through public, private and hybrid cloud delivery models. For instance, the IBM Bluemix PaaS enables developers to quickly create complex websites on a pay-as-you-go model.
What is IBM ranked in 2020?
IBM ranked No. 38 on the 2020 Fortune 500 rankings of the largest United States corporations by total revenue. IBM has been criticized for using "financial engineering" to hit its quarterly earnings targets, rather than investing for the longer term. Year.
What was the mainframe in the 1960s?
The IBM mainframe, exemplified by the System/360, was the dominant computing platform during the 1960s and 1970s. IBM has continually shifted business operations aimed at focusing on higher-value, more profitable markets.
How many employees does IBM have in 2020?
Nicknamed Big Blue, IBM is one of 30 companies included in the Dow Jones Industrial Average and one of the world's largest employers, with over 345,000 employees as of 2020. [update] . At least 70% of IBM employees are based outside the United States, and the country with the largest number of IBM employees is India.
Overview
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development.
History
The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Initial funding for the company came from Larry Ellison and Halsey Minor.
In 2003, Salesforce held its first annual Dreamforce conference in San Francisco. In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbo…
Services
Salesforce's products include several customer relationship management (CRM) technologies, including: Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud and Platform. Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead.
Salesforce's main technologies are tools for customer management. Other products enable customers to create apps, integrate data from other systems, visualize data, and offer training c…
Operations
Salesforce is headquartered in San Francisco in the Salesforce Tower. Salesforce has international offices in Hong Kong, Israel, and Sydney.
Standard & Poor's added Salesforce to the S&P 500 Index in September 2008.
According to Marc Benioff, Salesforce corporate culture is based on the concept of Ohana.
Acquisitions
Salesforce has acquired many companies throughout its history.
In 2006, Salesforce acquired Sendia, a mobile web service firm, for $15 million and Kieden, an online advertising company. In 2007, Koral, a content management service, was acquired. In 2008, Salesforce acquired Instranet for $31.5 million. In 2010, Salesforce acquired multiple companies, including Jigs…
Criticisms
In November 2007 a phishing attack compromised contact information on a number of Salesforce customers. Some customers then received phishing emails that appeared to be invoices from Salesforce. Salesforce has stated that "a phisher tricked someone into disclosing a password, but this intrusion did not stem from a security flaw in [the salesforce.com] application or database."
In 2017 at DEF CON, two security engineers were let go after giving a presentation on an internal …
Salesforce Ventures
In 2009, Salesforce began investing in startups. These investments became Salesforce Ventures, headed by John Somorjai In September 2014, SFV set up Salesforce1 Fund, aimed at start-ups creating applications primarily for mobile phones. In December 2018, Salesforce Ventures announced the launch of the Japan Trailblazer Fund, focused on Japanese startups.
In August 2018, Salesforce Ventures reported investments totaling over $1 billion in 275 compa…
See also
• Salesforce Tower
• Salesforce Tower Indianapolis
• Salesforce Marketing Cloud
• SalesforceIQ