So, right away, Google’s giving us helpful long-tail keywords like “best guard dog for families,” as well as some awesome LSI (synonym) keywords like (like “attack” instead of “guard”) that will also help you rank for those longer-tail queries. 2. Google’s related searches box
Full Answer
Where to find long-tail keyword variations?
Google Suggestions are an awesome source of long-tail keyword variations. Just start typing your primary keyword into the Google search box and see what variations Google suggests: If it turns up in a Google suggestion, you know that it’s a phrase people are searching for.
What are long-tail keywords and how they help with Seo?
Long-tail keywords are search phrases with more extended word counts, making them more specific than searches with fewer words. When you know how to find these keywords fast and efficiently, it can help with your SEO. Learn what are long-tail keywords and how they help with SEO SEO is getting more competitive and complicated.
What is the best way to target long tail keywords?
A great way is to start typing keywords in the google search box and see the ideas suggested by Google. When you find a nice long tail keyword you can check it with the keyword tool of your choice (I use SEMRUSH) and decide if it is worth targeting or not.
What is the search volume threshold for long-tail keywords?
And there’s no specific search volume threshold, which would define a keyword as “long-tail.” It mostly depends on the “head” keyword that you’re comparing it to. What is a big mistake, though, is to define long-tail keywords by their length in words. The thing is, there are many one-word keywords that get fewer than 100 monthly searches.
How do I find the best long-tail keywords?
Here are nine tips to get you started.Use Google Suggest. Google Suggestions are an awesome source of long-tail keyword variations. ... Use Google's Related Searches. ... Use More and Different Keyword Research Tools. ... Mine Your Analytics. ... Mine Your Search Query Reports. ... Browse eHow. ... Browse Q&A Sites. ... Browse Wikipedia.More items...•
What are long-tail keywords examples?
Long-tail keywords are more specific and less common than other keywords....Examples of long tail keywords.Head keywordLong tail keywordsNikeNike Air Max One Nike sustainability policy vintage Nike shoesDigital marketingHow digital marketing works Digital marketing user journey B2B digital marketing services1 more row•Sep 22, 2021
How do you find long-tail keywords for PPC?
Find Long Tail Keywords with Adwords Sign in to your Google Ads account. Click Keywords in the page menu. Click Search terms at the top of the page. You'll see data on which search terms triggered impressions and clicks.
Are long-tail keywords still relevant?
Long-tail keywords have been used by experts offering SEO services for a while now, and it still works. If used correctly, it can be a compelling way to take advantage of high-intent search traffic.
How do I find my popular keywords?
Use Google Trends to find the most searched keywords on Google. Go to https://trends.google.com to find the most popular searches around the world. Google Trends also helps you find trending searches for each day, week, month, and year for thousands of keywords and topics.
How do I choose keywords for my SEM?
To help you build a good keyword list, you should: Choose both specific and general keywords – You can use specific keywords to zero in on customers who are interested in a particular product or service. With specific keywords, your ads will only show each time people search for business-specific terms.
How do you use long-tail keywords for digital marketing strategy?
How to find long tail keywords for niche marketingStudy the competition. ... Create a list of “head” keywords. ... Access a long tail keywords tool. ... Look at what people are talking about online. ... Use the search engines to your advantage.
What is a fat head keyword?
Fat head keywords are usually no more than 1 or 2 words and aim closer to the target item of the search. These keywords yield a high amount of traffic, but are slightly more focused than the broad keyword search. The type of traffic that results in a purchase of your product or service is called quality traffic.
How do you keyword research?
How to search for keywordsMake a list of broad topics relevant to your business. ... Expand each topic with a list of phrases you think your customers use. ... Find related search terms. ... Analyze the strength of your keywords. ... Determine how you rank in your industry. ... Verify search intent.
How can you target high intent keywords?
How should your business use high-intent keywords?Conduct keyword research, including using a keyword planning tool to obtain a list of seed keywords.Take advantage of search engine autocomplete features. ... Look at "related search" suggestions at the bottom of Google's (and other search engines') search results.More items...•
How do you target content keywords?
Now, How Do I Target My SEO Keywords?2) List All Your Keywords and Group Them into Categories.3) Turn Your Keywords into Real Titles and Headlines.4) Include Synonyms and Different Variants of Your Search Term (Not the Keyword)Search Engines Are Smarter.Search Engines Learned.Search Engines Understand.
What is the most valuable information that keyword research provides?
Keyword research should influence your website navigation, URL naming and content for each page. For main navigation titles and page names, keyword analysis will help you determine what terms people are searching for in relation to the products, services and the location of your business.
What is a long tail keyword?
Long-tail keywords are terms with low search volumes. Despite what many people think, it has nothing to do with how long or short a keyword is, how well it’s likely to convert, or how specific it is.
Which is easier to rank for: long tail or head keywords?
Long-tail keywords tend to be easier to rank for than “head” keywords. For example, look at the top-ranking pages for the long-tail keyword “turmeric weight loss” (2,500 monthly searches): Here, most of the top-ranking pages have fewer than 20 referring domains.
What is topical long tail?
How to rank for “topical” long-tail keywords. Just to refresh your memory, topical long-tail keywords are low-volume search queries that are topics in their own right. They’re not part of a broader topic. Here’s an example of such a keyword:
Is it easier to rank for low volume keywords than high volume keywords?
By that, I mean that low-volume keywords aren’t always necessarily easier to rank for than high-volume keywords. Sometimes they’re part of a much broader topic, and Google shows the same results for the “unpopular” long-tail variation as they do for the “head” keyword.
Why is it worth targeting long tail keywords?
For this reason, it’s worth targeting long tail keywords because the traffic that they bring in is targeted and will be far more likely to convert. The searchers are no longer in the ‘discovery’ mindset. They’re ready to move into buying mode, and even though the volume won’t be as high, it’s well worth it.
What is a long tail keyword?
Long tail keywords are search queries usually consisting of two or more words that narrow down the focus of the search results and bring up more specific results. Long tail keywords are also often lower difficulty and lower volume. To understand this better, let’s also define head keywords. A head keyword is usually a high traffic, high difficulty ...
Why are long tail keywords targeted?
If you think about it for a second, those users that use long tail keywords to search for something can be considered more targeted because they already made the effort to make their search terms more specific.
How to use keywords in a website?
Here’s a quick checklist to follow adapted from this post to include only keyword placement: 1 Put the keyword at the start of the headline (and title tag!) 2 Use the only the keyword as the slug (the part of the URL after the domain — com/this-is-the-slug) 3 Make sure your title is in a H1 tag 4 Use the keyword throughout your H2 subheadings 5 Use the keyword in the first 100 words 6 Use a few variations of the keyword throughout the body of the article (you should have plenty from your research)
What is a head keyword?
To understand this better, let’s also define head keywords. A head keyword is usually a high traffic, high difficulty term that constitutes an entire topic. While they’re searched for often, they’re not always 100% specific to what you’re promoting with your content.
Which is easier to rank: long tail or non-long tail?
Long Tail keywords are easier to rank compared to non-long tail keywords. Provided that you are having a high-quality web site long tail keywords are easier to rank especially if you choose low competition keywords.
Do long tail keywords get more traffic?
When it comes to long tail keywords, their estimates are not 100% correct.
What is a long tail keyword?
Long tail keywords are search terms with relatively low search volume and competition levels. Also, long tail terms tend to be longer in length (3+ words) than most other keyword types.
Is long tail SEO competitive?
When it comes to SEO, long tails are MUCH less competitive than shorter “head terms”. (Which makes them easier to rank for) For example, a short tail keyword like “ link building ” has over 6 billion results in Google: So if you want to rank #1 in Google for that query, you need to outrank 6 billion other sites. Yikes.
Long-tail keyword examples
For example, in the graph above via Backlinko, somebody landing on a site after searching for “T-shirts” is probably just browsing and hasn’t made a decision on exactly what kind of shirt he or she wants.
4 ways to find long-tail keywords
It can be harder to find long-tail keywords since they have less search volume and won’t be as prominent in your research.
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Why are long tail keywords important?
What are long-tail keywords and why are they important? Long-tail keywords are specific, detailed search queries. These keywords usually have much lower search volume than short, broad keywords, but also much lower competition. They tend to demonstrate higher conversion rates as well. Check out the graph below for an example ...
Is it important to optimize for long tail keywords?
They’ve always been important, but optimizing specifically for long-tail searches is now absolutely necessary for the vast majority of businesses. As a marketing manager, it’s crucial that you fully understand what long-tail searches are, know how to find long-tail keywords for SEO, and optimize your website for these types of keywords.
Is Soovle a good search engine?
Soovle is also great because you can simply download all of their suggestions into a CSV file for later use. 4. Google Search Console. Many businesses forget to use their own website data when looking for content ideas and new keywords to target.
Does WebFX do keyword research?
At WebFX, we’ve been doing keyword research for clients for years, and we want to share what we’ve learned with you! If you want more info on how to identify long-tail keywords, check out our free guide to keyword research.
How to find long tail keywords?
To find your own private store of long-tail keywords, go into your analytics and locate your organic keyword referrals (in Google Analytics, the path is Traffic Sources -> Sources -> Search -> Organic). You can simply scan all the terms for good, relevant long-tail keywords you can turn into content, or you can set the time frame ...
Is keyword taxonomy broad or narrow?
As you’re building out your site content, your keyword taxonomy should naturally include both broad and narrow terms. Hopefully by now, whatever the size, type, or age of your business, you understand that long-tail keywords should be a part of your SEO content strategy. The long-tail keywords you find could be used as the title ...
1. Create a seed list of keywords
To get off on the right foot with your long tail keywords, you first have to create a seed list.
2. Use keyword research tools
Now that you have your keyword list, it’s time to find the keyword tool you like the most.
3. Create content about those keywords for your site
We’ve talked about the importance of getting your own website before, so take a look at that page if you haven’t yet launched a site for your individual franchise location.
WebFX can find long tail keywords for your franchise
WebFX has worked in Internet marketing since 1996. In that time, we’ve worked with franchises from dozens of major corporations, all of which had specific goals.
How Keywords Affect Other Departments
Keyword Research
- You can start creating your list of long-tail keywords by doing keyword research. This process involves using a combination of several tools and resources, a few of which are mentioned below, while also tracking your progress in your target areas. Most people track their rankings simply by checking search engine results pages (SERPs), but because there are so many variations of key…
Popular Keyword Research Tools
- Of course, you can always look at your own data in Google Analytics, but the [Not Provided] update in 2011removed many of the search queries Google used to show analytics users in their own dashboards. Before this, you could log into Google Analytics and view most, if not all, the search terms users put into search engines to reach a page on your site. However, not all hope i…
You Will Learn
What Are Long-Tail keywords?
Why Do You Need Long-Tail keywords?
How Can You Find Long-Tail keywords?
- #1. Google
One of the easiest and efficient ways to find relevant long-tail keywords is to use Google suggestions. Google offers a treasure trove of long-tail keywords if you know where to look. Check their autocomplete suggestions as well as “People also ask” and “Related Searches.” - #2. Use a keyword generator:
Keyword generators create lists of keywords to help with overall search engine optimization strategies. Rather than targeting a general term, like “sporting goods,” these tools run through a large set of data to find long-tail keywords. They also provide valuable information about those k…
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